Exclusive: The Independents Acquires Ma+Group
The communications giant adds Ma+Group’s artist representation and content production skillset to its roster.
Marketing
How new technologies and cultural shifts are rewiring fashion communications.
For Influencers, Affiliate Revenue Is Next to Disappear
Brands like Macy’s, Ulta, Dillard’s and TJ Maxx are pausing their affiliate marketing programs to save money during Covid-19. Influencers, who have seen brand sponsorships disappear overnight, are scrambling.
For Influencers, Affiliate Revenue Is Next to Disappear
Brands like Macy’s, Ulta, Dillard’s and TJ Maxx are pausing their affiliate marketing programs to save money during Covid-19. Influencers, who have seen brand sponsorships disappear overnight, are scrambling.
Lucien Pagès, BoF 500: ‘We Have to Invent the Future’
The economic impact of Covid-19 is going to be huge, but we need to preserve the richness of fashion, says the Paris-based PR guru.
Lucien Pagès, BoF 500: ‘We Have to Invent the Future’
The economic impact of Covid-19 is going to be huge, but we need to preserve the richness of fashion, says the Paris-based PR guru.
The Met Gala Is Postponed
Fashion’s biggest night is the latest event to be pushed in response to the coronavirus pandemic.
The Met Gala Is Postponed
Fashion’s biggest night is the latest event to be pushed in response to the coronavirus pandemic.
How to Talk to Customers During the Coronavirus Pandemic
Brands must look for creative, cost-efficient and sensitive ways to communicate during this difficult time.
How to Talk to Customers During the Coronavirus Pandemic
Brands must look for creative, cost-efficient and sensitive ways to communicate during this difficult time.
Live Event Wrap-Up: How to Market a New Brand
BoF’s Lauren Sherman and Chantal Fernandez sit down with Glow Recipe Founders Sarah Lee and Christine Chang to unpack the marketing strategy behind the K-beauty-inspired start-up.
Live Event Wrap-Up: How to Market a New Brand
BoF’s Lauren Sherman and Chantal Fernandez sit down with Glow Recipe Founders Sarah Lee and Christine Chang to unpack the marketing strategy behind the K-beauty-inspired start-up.
Why Are Luxury Brands Advertising on Twitter?
Hermès, Balenciaga and Cartier are among the brands advertising on Twitter. The social media platform is dwarfed by Instagram and YouTube, but it’s increasingly seen as a new way to reach young and wealthy consumers.
Why Are Luxury Brands Advertising on Twitter?
Hermès, Balenciaga and Cartier are among the brands advertising on Twitter. The social media platform is dwarfed by Instagram and YouTube, but it’s increasingly seen as a new way to reach young and wealthy consumers.
What Does a Modern PR Agency Look Like?
While print and digital media strategies are still part of the industry’s approach to brand building, firms are beginning to offer non-traditional services and specialities in order to survive the PR evolution.
What Does a Modern PR Agency Look Like?
While print and digital media strategies are still part of the industry’s approach to brand building, firms are beginning to offer non-traditional services and specialities in order to survive the PR evolution.
How to Make Your Brand Cool
Cultural relevance doesn’t come easy. BoF identifies the key tactics for making a fashion label feel interesting and of-the-moment without trying too hard.
How to Make Your Brand Cool
Cultural relevance doesn’t come easy. BoF identifies the key tactics for making a fashion label feel interesting and of-the-moment without trying too hard.
TikTok Is Coming For New York Fashion Week
The viral video platform beloved by Gen-Z is sending three TikTokers to the shows, signalling its ambitions to become a fashion destination.
TikTok Is Coming For New York Fashion Week
The viral video platform beloved by Gen-Z is sending three TikTokers to the shows, signalling its ambitions to become a fashion destination.
Nike Stages All-Stops Fashion Show in New York City
The event kicked off the 2020 Olympics conversation while showcasing the sportswear giant’s vast offering across categories, drawing entertainment and fashion industry elite.
Nike Stages All-Stops Fashion Show in New York City
The event kicked off the 2020 Olympics conversation while showcasing the sportswear giant’s vast offering across categories, drawing entertainment and fashion industry elite.
How Dolce & Gabbana Clawed Its Way Back From Cancellation
Despite a long string of Diet Prada-worthy missteps that had stylists, editors and celebrities alike boycotting the brand, it is once again a fixture on the red carpet. BoF tracked the fall and rise.
How Dolce & Gabbana Clawed Its Way Back From Cancellation
Despite a long string of Diet Prada-worthy missteps that had stylists, editors and celebrities alike boycotting the brand, it is once again a fixture on the red carpet. BoF tracked the fall and rise.
How to Launch an Influencer Brand in 2020
The market for products fronted by social media stars is crowded, but the upside can be massive. What are the ingredients to a successful launch?
How to Launch an Influencer Brand in 2020
The market for products fronted by social media stars is crowded, but the upside can be massive. What are the ingredients to a successful launch?
THE NEWS IN BRIEF
TikTok Star Khaby Lame Signs $975 Million Deal to Monetise Global Fan Base
Lame is partnering with Rich Sparkle Holdings Ltd. to turn his 360 million social-media followers into a commercial venture.
Italian Judge Acquits Influencer Chiara Ferragni Over Charity Fraud Claims
The fashion influencer with over 28 million followers was fined almost $1.14 million in 2023 on charges of fraud over allegedly misleading claims linked to charity sales of Ferragni-branded Pandoro Christmas cakes.
Ykone and Mirror Mirror Agencies Merge to Form New Group
The Paris-based agencies joined forces to create One, a new group offering services in event production, influencer marketing and more.
PR Firm BPCM Names New Leadership
Co-founders Vanessa von Bismarck and Carrie Ellen Phillips have appointed chief-of-staff Nancy Cuocci and global managing director Victor de Vita as partners.
WMH Acquires Production Company Profirst France, To Be Merged with Petit Ami
Under new ownership the agencies will rebrand as The Officin.
Radical PR Opens New York Office
The new location marks the agency's first in North America.
Alexandre de Betak to Open His First Independent Atelier During Frieze London
The artistic director behind Bureau Betak, who has staged hundreds of fashion shows, is debuting his personal artistic studio with a new light installation.