Exclusive: The Independents Acquires Ma+Group
The communications giant adds Ma+Group’s artist representation and content production skillset to its roster.
Marketing
How new technologies and cultural shifts are rewiring fashion communications.
How Fashion Is Responding to the George Floyd Protests
This week, everyone will be talking about fashion's response to the death of George Floyd and the protests that followed, Gap Inc.'s quarterly results and key US economic data. Get your BoF Professional Cheat Sheet.
How Fashion Is Responding to the George Floyd Protests
This week, everyone will be talking about fashion's response to the death of George Floyd and the protests that followed, Gap Inc.'s quarterly results and key US economic data. Get your BoF Professional Cheat Sheet.
The Great Influencer Shakeout
Fashion influencers are seeing a plunge in brand deals during the pandemic. They must evolve their content and flex their creative skills or risk being left behind.
The Great Influencer Shakeout
Fashion influencers are seeing a plunge in brand deals during the pandemic. They must evolve their content and flex their creative skills or risk being left behind.
For Brands Boycotting Facebook, Here's Where to Put Your Marketing Dollars
From billboards to Pinterest, there are new opportunities for brands looking to get a bigger bang for their advertising buck.
For Brands Boycotting Facebook, Here's Where to Put Your Marketing Dollars
From billboards to Pinterest, there are new opportunities for brands looking to get a bigger bang for their advertising buck.
Instagram Hustles to Become Global Hub for Digital Fashion Shows
The platform’s fashion team, led by Vice President of Fashion Partnerships Eva Chen, released a guide for presenting collections digitally as brands grapple with how to translate the runway online. Will it give Instagram a leg up against hungry competitors?
Instagram Hustles to Become Global Hub for Digital Fashion Shows
The platform’s fashion team, led by Vice President of Fashion Partnerships Eva Chen, released a guide for presenting collections digitally as brands grapple with how to translate the runway online. Will it give Instagram a leg up against hungry competitors?
How to Avoid the Greenwashing Trap
As sustainability becomes more important to consumers, brands must invest in genuine root and branch reform, manage expectations, be humble and own up to their shortcomings to avoid backlash because consumers ultimately see through platitudes and gimmicky campaigns.
How to Avoid the Greenwashing Trap
As sustainability becomes more important to consumers, brands must invest in genuine root and branch reform, manage expectations, be humble and own up to their shortcomings to avoid backlash because consumers ultimately see through platitudes and gimmicky campaigns.
The Met Gala That Wasn't
This week, everyone will be talking about the Met Gala that wasn't, big brands on bankruptcy watch and China's sluggish retail sector. Get your BoF Professional Cheat Sheet.
The Met Gala That Wasn't
This week, everyone will be talking about the Met Gala that wasn't, big brands on bankruptcy watch and China's sluggish retail sector. Get your BoF Professional Cheat Sheet.
When Pandemic Marketing Goes Too Far: How to Avoid #COVIDwashing
Sentimental commercials about how we’re all in this together are beginning to fall flat. There are other ways to reach consumers.
When Pandemic Marketing Goes Too Far: How to Avoid #COVIDwashing
Sentimental commercials about how we’re all in this together are beginning to fall flat. There are other ways to reach consumers.
What Brands Are Doing Instead of Influencer Campaigns
With pre-pandemic budgets slashed, brands are relying less heavily on influencers, using what marketing dollars they have left in creative ways.
What Brands Are Doing Instead of Influencer Campaigns
With pre-pandemic budgets slashed, brands are relying less heavily on influencers, using what marketing dollars they have left in creative ways.
How to Win at Instagram Live
While consumers are confined to their homes, they are engaging with brands more than ever on the social media platform through real-time, live stream programming. But the point isn’t to sell products.
How to Win at Instagram Live
While consumers are confined to their homes, they are engaging with brands more than ever on the social media platform through real-time, live stream programming. But the point isn’t to sell products.
The Dos and Don’ts of Marketing During a Pandemic
Despite the difficulty the global health crisis and ensuing economic fallout has created, brands need to communicate clearly and honestly with their customers now more than ever.
The Dos and Don’ts of Marketing During a Pandemic
Despite the difficulty the global health crisis and ensuing economic fallout has created, brands need to communicate clearly and honestly with their customers now more than ever.
Why Branding Matters Now More Than Ever
As the coronavirus crisis deepens, companies are slashing advertising budgets but branding never goes on pause, writes Doug Stephens of Retail Prophet.
Why Branding Matters Now More Than Ever
As the coronavirus crisis deepens, companies are slashing advertising budgets but branding never goes on pause, writes Doug Stephens of Retail Prophet.
Fashion PR’s New Reality
As clients cut budgets, the public relations firms that serve them are considering everything from reduced fees, salary cuts and layoffs to pivoting services and joining forces in order to stay afloat.
Fashion PR’s New Reality
As clients cut budgets, the public relations firms that serve them are considering everything from reduced fees, salary cuts and layoffs to pivoting services and joining forces in order to stay afloat.
THE NEWS IN BRIEF
TikTok Star Khaby Lame Signs $975 Million Deal to Monetise Global Fan Base
Lame is partnering with Rich Sparkle Holdings Ltd. to turn his 360 million social-media followers into a commercial venture.
Italian Judge Acquits Influencer Chiara Ferragni Over Charity Fraud Claims
The fashion influencer with over 28 million followers was fined almost $1.14 million in 2023 on charges of fraud over allegedly misleading claims linked to charity sales of Ferragni-branded Pandoro Christmas cakes.
Ykone and Mirror Mirror Agencies Merge to Form New Group
The Paris-based agencies joined forces to create One, a new group offering services in event production, influencer marketing and more.
PR Firm BPCM Names New Leadership
Co-founders Vanessa von Bismarck and Carrie Ellen Phillips have appointed chief-of-staff Nancy Cuocci and global managing director Victor de Vita as partners.
WMH Acquires Production Company Profirst France, To Be Merged with Petit Ami
Under new ownership the agencies will rebrand as The Officin.
Radical PR Opens New York Office
The new location marks the agency's first in North America.
Alexandre de Betak to Open His First Independent Atelier During Frieze London
The artistic director behind Bureau Betak, who has staged hundreds of fashion shows, is debuting his personal artistic studio with a new light installation.