Exclusive: The Independents Acquires Ma+Group
The communications giant adds Ma+Group’s artist representation and content production skillset to its roster.
Marketing
How new technologies and cultural shifts are rewiring fashion communications.
Is Rihanna’s Savage X Fenty Lingerie Turning Its Hype Into Sales?
With the brand’s second fashion-music bonanza set to stream on Amazon this Friday, BoF examines how Savage X Fenty is performing in a competitive market.
Is Rihanna’s Savage X Fenty Lingerie Turning Its Hype Into Sales?
With the brand’s second fashion-music bonanza set to stream on Amazon this Friday, BoF examines how Savage X Fenty is performing in a competitive market.
How Not to Be a Boring Direct-to-Consumer Brand
In a fashion and beauty market packed with look-a-like labels, more start-ups are breaking the mould with a bolder aesthetic.
How Not to Be a Boring Direct-to-Consumer Brand
In a fashion and beauty market packed with look-a-like labels, more start-ups are breaking the mould with a bolder aesthetic.
Prada Experimented with a New Digital Fashion Show Format. Did It Work?
Miuccia Prada and Raf Simons' debut as co-creative directors was well received, but digital impressions were down from a year ago, according to one estimate.
Prada Experimented with a New Digital Fashion Show Format. Did It Work?
Miuccia Prada and Raf Simons' debut as co-creative directors was well received, but digital impressions were down from a year ago, according to one estimate.
How to Sell to College Students When Campus Is Closed
Brands like Aerie and VS Pink relied on in-person student events and campus ambassadors to drive sales. Can they replicate that success online?
How to Sell to College Students When Campus Is Closed
Brands like Aerie and VS Pink relied on in-person student events and campus ambassadors to drive sales. Can they replicate that success online?
Brands Turn to Unusual Sponsors for Fashion Week
As their usual sources of sponsorship evaporate, fashion brands presenting new collections at both digital and physical runway shows must reconsider how they offer value to partners.
Brands Turn to Unusual Sponsors for Fashion Week
As their usual sources of sponsorship evaporate, fashion brands presenting new collections at both digital and physical runway shows must reconsider how they offer value to partners.
BoF LIVE: How to Communicate in a Crisis
Two crisis management veterans shed light on some of the key principles to effectively manage and address business blowups.
BoF LIVE: How to Communicate in a Crisis
Two crisis management veterans shed light on some of the key principles to effectively manage and address business blowups.
How Fashion's Sustainability Targets Measure Up
After weathering the initial shock of the coronavirus crisis, many fashion companies have started to publish their sustainability goals for the next five to 10 years. But these initiatives risk falling short of an industry-wide imperative to drastically reduce environmental impact within the next decade.
How Fashion's Sustainability Targets Measure Up
After weathering the initial shock of the coronavirus crisis, many fashion companies have started to publish their sustainability goals for the next five to 10 years. But these initiatives risk falling short of an industry-wide imperative to drastically reduce environmental impact within the next decade.
The Risks and Rewards of Dressing American Politicians
In a polarised country, dressing political figures can boost brand awareness and sales, but it can also backfire.
The Risks and Rewards of Dressing American Politicians
In a polarised country, dressing political figures can boost brand awareness and sales, but it can also backfire.
How Influencers Are Protecting Themselves Against Misbehaving Brands
Brands have long held the upper hand when it comes to making deals with influencers. But as more companies are called out publicly for wrongdoings, Instagram stars are demanding the ability to break contracts, speak more freely — and get paid on time.
How Influencers Are Protecting Themselves Against Misbehaving Brands
Brands have long held the upper hand when it comes to making deals with influencers. But as more companies are called out publicly for wrongdoings, Instagram stars are demanding the ability to break contracts, speak more freely — and get paid on time.
KCD and CAA Announce Joint Venture
The full-service fashion communications firm and entertainment agency will retain their own businesses while pooling resources to pursue new projects together.
KCD and CAA Announce Joint Venture
The full-service fashion communications firm and entertainment agency will retain their own businesses while pooling resources to pursue new projects together.
How PR Firms Are Navigating Fashion’s Race Problem
Some argue that, in their role as gatekeepers, fashion’s powerful public relations agencies keep doors closed for people of colour. What are they doing to rethink their practices?
How PR Firms Are Navigating Fashion’s Race Problem
Some argue that, in their role as gatekeepers, fashion’s powerful public relations agencies keep doors closed for people of colour. What are they doing to rethink their practices?
How Impactful Were the Digital Fashion Week Shows, Really?
Despite efforts made to adapt real-life runway shows and collection presentations for the Men’s, Resort and Couture 2020-2021 season, many failed to have the same impact on brands’ marketing reach.
How Impactful Were the Digital Fashion Week Shows, Really?
Despite efforts made to adapt real-life runway shows and collection presentations for the Men’s, Resort and Couture 2020-2021 season, many failed to have the same impact on brands’ marketing reach.
THE NEWS IN BRIEF
TikTok Star Khaby Lame Signs $975 Million Deal to Monetise Global Fan Base
Lame is partnering with Rich Sparkle Holdings Ltd. to turn his 360 million social-media followers into a commercial venture.
Italian Judge Acquits Influencer Chiara Ferragni Over Charity Fraud Claims
The fashion influencer with over 28 million followers was fined almost $1.14 million in 2023 on charges of fraud over allegedly misleading claims linked to charity sales of Ferragni-branded Pandoro Christmas cakes.
Ykone and Mirror Mirror Agencies Merge to Form New Group
The Paris-based agencies joined forces to create One, a new group offering services in event production, influencer marketing and more.
PR Firm BPCM Names New Leadership
Co-founders Vanessa von Bismarck and Carrie Ellen Phillips have appointed chief-of-staff Nancy Cuocci and global managing director Victor de Vita as partners.
WMH Acquires Production Company Profirst France, To Be Merged with Petit Ami
Under new ownership the agencies will rebrand as The Officin.
Radical PR Opens New York Office
The new location marks the agency's first in North America.
Alexandre de Betak to Open His First Independent Atelier During Frieze London
The artistic director behind Bureau Betak, who has staged hundreds of fashion shows, is debuting his personal artistic studio with a new light installation.