Exclusive: The Independents Acquires Ma+Group
The communications giant adds Ma+Group’s artist representation and content production skillset to its roster.
Marketing
How new technologies and cultural shifts are rewiring fashion communications.
What Facebook’s New Tools Mean for the Influencer Marketing Industry
The social media giant is launching services that will help influencers better monetise their followings. But in the longterm, these changes may not best serve creators or brands.
What Facebook’s New Tools Mean for the Influencer Marketing Industry
The social media giant is launching services that will help influencers better monetise their followings. But in the longterm, these changes may not best serve creators or brands.
The Trouble with ‘Sustainable’ Fashion
Fashion’s favourite term means everything and nothing, creating confusion and potential liabilities for the brands that want to be seen as environmentally friendly.
The Trouble with ‘Sustainable’ Fashion
Fashion’s favourite term means everything and nothing, creating confusion and potential liabilities for the brands that want to be seen as environmentally friendly.
Old Navy Suspends Its Juneteenth Campaign Following Influencer Backlash
Missteps included asking Black influencers to lay out money for product and offering below-market rates in the marketing effort tied to the holiday celebrating the end of slavery in the US.
Old Navy Suspends Its Juneteenth Campaign Following Influencer Backlash
Missteps included asking Black influencers to lay out money for product and offering below-market rates in the marketing effort tied to the holiday celebrating the end of slavery in the US.
#BoFLIVE: What Makes the Perfect Influencer Collaboration?
A step further than a standard campaign, influencer-brand product collaborations connect with new and established audiences and are financially beneficial to both parties involved — and they’re becoming an increasingly effective tool in a brand’s marketing arsenal. Exclusively for BoF Professional members, a host of experts break down what it takes to create a successful influencer-brand collaboration.
#BoFLIVE: What Makes the Perfect Influencer Collaboration?
A step further than a standard campaign, influencer-brand product collaborations connect with new and established audiences and are financially beneficial to both parties involved — and they’re becoming an increasingly effective tool in a brand’s marketing arsenal. Exclusively for BoF Professional members, a host of experts break down what it takes to create a successful influencer-brand collaboration.
Sex Is Back. Are Consumers Ready?
After a year in isolation, brands are banking on consumers’ bubbling desire. But communicating that looks different than it did before the pandemic.
Sex Is Back. Are Consumers Ready?
After a year in isolation, brands are banking on consumers’ bubbling desire. But communicating that looks different than it did before the pandemic.
Fashion Isn’t Giving Up on the Oscars
Awards show ratings have been dwindling for years, but even in the pandemic era, the Academy Awards are still cause for celebration in fashion.
Fashion Isn’t Giving Up on the Oscars
Awards show ratings have been dwindling for years, but even in the pandemic era, the Academy Awards are still cause for celebration in fashion.
The Shifting Power Dynamics in Fashion PR
As mid-sized and large-scale communications firms build out their operations, boutique agencies are placing value on quality over quantity.
The Shifting Power Dynamics in Fashion PR
As mid-sized and large-scale communications firms build out their operations, boutique agencies are placing value on quality over quantity.
Karla Otto Doubles Down on Influencer Marketing With New Acquisition
The global fashion agency is deepening its offerings in the influencer space, a bright spot during the pandemic.
Karla Otto Doubles Down on Influencer Marketing With New Acquisition
The global fashion agency is deepening its offerings in the influencer space, a bright spot during the pandemic.
Live Events Are Back. How Big Should Brands Go?
As vaccination campaigns do their work, the fashion industry is itching to fill the calendar with outdoor farmers’ markets and intimate dinners. But digital events aren’t going anywhere, either.
Live Events Are Back. How Big Should Brands Go?
As vaccination campaigns do their work, the fashion industry is itching to fill the calendar with outdoor farmers’ markets and intimate dinners. But digital events aren’t going anywhere, either.
BoF LIVE: The New 4 Ps of DTC Marketing
Over the past decade, the rule book for DTC marketing has evolved, forcing brands to consider how they can stand out while still encompassing their values.
BoF LIVE: The New 4 Ps of DTC Marketing
Over the past decade, the rule book for DTC marketing has evolved, forcing brands to consider how they can stand out while still encompassing their values.
Nostalgia, Movie Stars and Drag Queens: Inside the Coach Brand Turnaround
The 80-year-old heritage leather goods maker has spent much of the last year leaning into a marketing strategy that emphasised fun. Its efforts are paying off.
Nostalgia, Movie Stars and Drag Queens: Inside the Coach Brand Turnaround
The 80-year-old heritage leather goods maker has spent much of the last year leaning into a marketing strategy that emphasised fun. Its efforts are paying off.
Can a Hollywood Super Agency Finally Crack Fashion?
Creative Artists Agency’s newly launched fashion division takes aim at ‘dysfunction’ in the industry, just as the world of celebrity representation is changing drastically.
Can a Hollywood Super Agency Finally Crack Fashion?
Creative Artists Agency’s newly launched fashion division takes aim at ‘dysfunction’ in the industry, just as the world of celebrity representation is changing drastically.
THE NEWS IN BRIEF
TikTok Star Khaby Lame Signs $975 Million Deal to Monetise Global Fan Base
Lame is partnering with Rich Sparkle Holdings Ltd. to turn his 360 million social-media followers into a commercial venture.
Italian Judge Acquits Influencer Chiara Ferragni Over Charity Fraud Claims
The fashion influencer with over 28 million followers was fined almost $1.14 million in 2023 on charges of fraud over allegedly misleading claims linked to charity sales of Ferragni-branded Pandoro Christmas cakes.
Ykone and Mirror Mirror Agencies Merge to Form New Group
The Paris-based agencies joined forces to create One, a new group offering services in event production, influencer marketing and more.
PR Firm BPCM Names New Leadership
Co-founders Vanessa von Bismarck and Carrie Ellen Phillips have appointed chief-of-staff Nancy Cuocci and global managing director Victor de Vita as partners.
WMH Acquires Production Company Profirst France, To Be Merged with Petit Ami
Under new ownership the agencies will rebrand as The Officin.
Radical PR Opens New York Office
The new location marks the agency's first in North America.
Alexandre de Betak to Open His First Independent Atelier During Frieze London
The artistic director behind Bureau Betak, who has staged hundreds of fashion shows, is debuting his personal artistic studio with a new light installation.