Exclusive: The Independents Acquires Ma+Group
The communications giant adds Ma+Group’s artist representation and content production skillset to its roster.
Marketing
How new technologies and cultural shifts are rewiring fashion communications.
Case Study | The Complete Guide to Influencer Marketing
As the creator space has matured, brands must be thoughtful about crafting a strategy that leverages influencer marketing’s full power, considering everything from talent scouting to the effectiveness of metrics.
Case Study | The Complete Guide to Influencer Marketing
As the creator space has matured, brands must be thoughtful about crafting a strategy that leverages influencer marketing’s full power, considering everything from talent scouting to the effectiveness of metrics.
The Euphoria Effect
The stars of the HBO high school drama are racking up brand partnerships, magazine covers and industry influence.
The Euphoria Effect
The stars of the HBO high school drama are racking up brand partnerships, magazine covers and industry influence.
The Instagrammer Who Became a Fashion Powerbroker
A simple post by @upnextdesigner’s Albert Ayal can change a young designer’s career. But Ayal is as much a connector as a curator.
The Instagrammer Who Became a Fashion Powerbroker
A simple post by @upnextdesigner’s Albert Ayal can change a young designer’s career. But Ayal is as much a connector as a curator.
Many Viewers Have Given Up On Awards Shows, But Fashion Hasn’t
The Golden Globes were presented on Twitter, and the Grammys and Critics Choice Awards were postponed. But the power of awards season in fashion remains, even amid uncertainty.
Many Viewers Have Given Up On Awards Shows, But Fashion Hasn’t
The Golden Globes were presented on Twitter, and the Grammys and Critics Choice Awards were postponed. But the power of awards season in fashion remains, even amid uncertainty.
Guess USA Taps ERL Designer Eli Russell Linnetz for Rebrand
The subsidiary of Guess Inc. is betting that the in-demand Los Angeles creative will lend cachet to its new line of ‘premium-priced’ archive-inspired wears.
Guess USA Taps ERL Designer Eli Russell Linnetz for Rebrand
The subsidiary of Guess Inc. is betting that the in-demand Los Angeles creative will lend cachet to its new line of ‘premium-priced’ archive-inspired wears.
The Marketing Metrics That Matter in 2022
Doubts over the reliability of advertising data from platforms and the dubious nature of so-called vanity metrics are forcing marketers to think smarter about how they measure success moving forward.
The Marketing Metrics That Matter in 2022
Doubts over the reliability of advertising data from platforms and the dubious nature of so-called vanity metrics are forcing marketers to think smarter about how they measure success moving forward.
Op-Ed | Sex Doesn’t Sell. Voyeurism Does.
‘Look, don’t touch’ is the ethos that pervades fashion’s exhibitionist post-pandemic look, argues Eugene Rabkin.
Op-Ed | Sex Doesn’t Sell. Voyeurism Does.
‘Look, don’t touch’ is the ethos that pervades fashion’s exhibitionist post-pandemic look, argues Eugene Rabkin.
How to Sell Sunscreen (With a Little Help From the NFT Craze)
Vacation Inc. leveraged the power of community that came when its sister project, internet radio station Poolsuite, dropped blockchain tokens.
How to Sell Sunscreen (With a Little Help From the NFT Craze)
Vacation Inc. leveraged the power of community that came when its sister project, internet radio station Poolsuite, dropped blockchain tokens.
Fashion and Art Collide in Miami
This week, everyone will be talking about fashion crossovers at Art Basel Miami Beach, London’s Fashion Awards and BoF VOICES.
Fashion and Art Collide in Miami
This week, everyone will be talking about fashion crossovers at Art Basel Miami Beach, London’s Fashion Awards and BoF VOICES.
To Hold Gen-Z’s Attention, Brands Need to Show Some Personality
Brands have figured out how to go viral on TikTok, but holding young consumers’ attention for longer than it takes to swipe to the next video remains a challenge. Fashion must take a cue from the platform’s most successful creators and build an online persona that doesn’t need to hop on the latest trend.
To Hold Gen-Z’s Attention, Brands Need to Show Some Personality
Brands have figured out how to go viral on TikTok, but holding young consumers’ attention for longer than it takes to swipe to the next video remains a challenge. Fashion must take a cue from the platform’s most successful creators and build an online persona that doesn’t need to hop on the latest trend.
How Brandon Blackwood Avoided Being a One-Hit Wonder
The designer, whose viral "End Systemic Racism" bags helped him build a cult following, is now turning his attention to building a full-fledged brand beyond his signature totes.
How Brandon Blackwood Avoided Being a One-Hit Wonder
The designer, whose viral "End Systemic Racism" bags helped him build a cult following, is now turning his attention to building a full-fledged brand beyond his signature totes.
Finding Fashion Consumers Beyond Instagram
Once considered fringe, platforms like Reddit, Discord and Twitch are attracting the attention of digital marketers aiming to diversify their channel mix away from Instagram.
Finding Fashion Consumers Beyond Instagram
Once considered fringe, platforms like Reddit, Discord and Twitch are attracting the attention of digital marketers aiming to diversify their channel mix away from Instagram.
THE NEWS IN BRIEF
TikTok Star Khaby Lame Signs $975 Million Deal to Monetise Global Fan Base
Lame is partnering with Rich Sparkle Holdings Ltd. to turn his 360 million social-media followers into a commercial venture.
Italian Judge Acquits Influencer Chiara Ferragni Over Charity Fraud Claims
The fashion influencer with over 28 million followers was fined almost $1.14 million in 2023 on charges of fraud over allegedly misleading claims linked to charity sales of Ferragni-branded Pandoro Christmas cakes.
Ykone and Mirror Mirror Agencies Merge to Form New Group
The Paris-based agencies joined forces to create One, a new group offering services in event production, influencer marketing and more.
PR Firm BPCM Names New Leadership
Co-founders Vanessa von Bismarck and Carrie Ellen Phillips have appointed chief-of-staff Nancy Cuocci and global managing director Victor de Vita as partners.
WMH Acquires Production Company Profirst France, To Be Merged with Petit Ami
Under new ownership the agencies will rebrand as The Officin.
Radical PR Opens New York Office
The new location marks the agency's first in North America.
Alexandre de Betak to Open His First Independent Atelier During Frieze London
The artistic director behind Bureau Betak, who has staged hundreds of fashion shows, is debuting his personal artistic studio with a new light installation.