Exclusive: The Independents Acquires Ma+Group
The communications giant adds Ma+Group’s artist representation and content production skillset to its roster.
Marketing
How new technologies and cultural shifts are rewiring fashion communications.
At the Met Gala, the Red Carpet Was Disrupted By the Real World
The Gilded Age played out on the red carpet as attendees took the era’s opulence — and inequalities — to heart, while real-world news of the Supreme Court’s intention to override Roe v. Wade drastically changed the online conversation in a matter of minutes.
At the Met Gala, the Red Carpet Was Disrupted By the Real World
The Gilded Age played out on the red carpet as attendees took the era’s opulence — and inequalities — to heart, while real-world news of the Supreme Court’s intention to override Roe v. Wade drastically changed the online conversation in a matter of minutes.
The Duo Shaking Up the Business of Celebrity Styling
Stylists Zadrian Smith and Sarah Edmiston, who work with the likes of Ariana DeBose and Naomi Scott, are pushing brands to expand with whom they consider working.
The Duo Shaking Up the Business of Celebrity Styling
Stylists Zadrian Smith and Sarah Edmiston, who work with the likes of Ariana DeBose and Naomi Scott, are pushing brands to expand with whom they consider working.
The New Rules of Influencer Marketing
CreatorIQ’s Conor Begley shares insight on navigating the evolving social media influencer landscape and the key factors driving success toda
The New Rules of Influencer Marketing
CreatorIQ’s Conor Begley shares insight on navigating the evolving social media influencer landscape and the key factors driving success toda
Calvin Klein’s New Strategy: Don’t Market the Dream, Market What Sells
As seen in its latest collaboration with skate brand Palace, Calvin Klein’s path forward is focused on highlighting its most successful categories like denim and underwear.
Calvin Klein’s New Strategy: Don’t Market the Dream, Market What Sells
As seen in its latest collaboration with skate brand Palace, Calvin Klein’s path forward is focused on highlighting its most successful categories like denim and underwear.
BoF LIVE: The New Rules of Influencer Marketing
BoF meets Conor Begley, CSO of CreatorIQ and one of the Tribe Dynamics Co-Founders to discover how businesses can reframe their influencer strategies for success in today’s market.
BoF LIVE: The New Rules of Influencer Marketing
BoF meets Conor Begley, CSO of CreatorIQ and one of the Tribe Dynamics Co-Founders to discover how businesses can reframe their influencer strategies for success in today’s market.
What Is the Point of Instagram’s Product Tags?
The social network has dramatically opened up access the feature, which lets users buy items without leaving the platform.
What Is the Point of Instagram’s Product Tags?
The social network has dramatically opened up access the feature, which lets users buy items without leaving the platform.
Danielle Bernstein Is Launching a WeWoreWhat Credit Card
The card will offer WeWoreWhat fans extra perks, testing the bounds of their loyalty to the controversial influencer.
Danielle Bernstein Is Launching a WeWoreWhat Credit Card
The card will offer WeWoreWhat fans extra perks, testing the bounds of their loyalty to the controversial influencer.
Fashion Retailers Race to Become Ad Giants
An opportunity has emerged for multi-brand retailers to drive revenue and own first-party data by creating their own digital advertising arms. But they’ll have to move faster than their competitors for a share of the competitive ad market.
Fashion Retailers Race to Become Ad Giants
An opportunity has emerged for multi-brand retailers to drive revenue and own first-party data by creating their own digital advertising arms. But they’ll have to move faster than their competitors for a share of the competitive ad market.
The Oscars Red Carpet Is Back. Who’s Watching?
This week, everyone will be talking about the Oscars, plus new environmental regulations in Europe.
The Oscars Red Carpet Is Back. Who’s Watching?
This week, everyone will be talking about the Oscars, plus new environmental regulations in Europe.
Skims Plots Its Next Moves: ‘We Don’t Have the Luxury of Failing’
Skims recently raised funding at a $3.2 billion valuation. Kim Kardashian and Jens Grede, in an exclusive interview with BoF, explain how the ‘solution wear’ empire plans to prove it’s more than a pandemic fad. First up: swimwear.
Skims Plots Its Next Moves: ‘We Don’t Have the Luxury of Failing’
Skims recently raised funding at a $3.2 billion valuation. Kim Kardashian and Jens Grede, in an exclusive interview with BoF, explain how the ‘solution wear’ empire plans to prove it’s more than a pandemic fad. First up: swimwear.
BoF LIVE: The Complete Guide to Influencer Marketing
A panel of experts unpack BoF’s latest case study “The Complete Guide to Influencer Marketing.”
BoF LIVE: The Complete Guide to Influencer Marketing
A panel of experts unpack BoF’s latest case study “The Complete Guide to Influencer Marketing.”
Vintage Fashion’s New Role on the Small Screen
Television shows like “Euphoria,” “And Just Like That” and more are embracing secondhand fashion to give their characters an especially unique on-screen look.
Vintage Fashion’s New Role on the Small Screen
Television shows like “Euphoria,” “And Just Like That” and more are embracing secondhand fashion to give their characters an especially unique on-screen look.
THE NEWS IN BRIEF
TikTok Star Khaby Lame Signs $975 Million Deal to Monetise Global Fan Base
Lame is partnering with Rich Sparkle Holdings Ltd. to turn his 360 million social-media followers into a commercial venture.
Italian Judge Acquits Influencer Chiara Ferragni Over Charity Fraud Claims
The fashion influencer with over 28 million followers was fined almost $1.14 million in 2023 on charges of fraud over allegedly misleading claims linked to charity sales of Ferragni-branded Pandoro Christmas cakes.
Ykone and Mirror Mirror Agencies Merge to Form New Group
The Paris-based agencies joined forces to create One, a new group offering services in event production, influencer marketing and more.
PR Firm BPCM Names New Leadership
Co-founders Vanessa von Bismarck and Carrie Ellen Phillips have appointed chief-of-staff Nancy Cuocci and global managing director Victor de Vita as partners.
WMH Acquires Production Company Profirst France, To Be Merged with Petit Ami
Under new ownership the agencies will rebrand as The Officin.
Radical PR Opens New York Office
The new location marks the agency's first in North America.
Alexandre de Betak to Open His First Independent Atelier During Frieze London
The artistic director behind Bureau Betak, who has staged hundreds of fashion shows, is debuting his personal artistic studio with a new light installation.