Exclusive: The Independents Acquires Ma+Group
The communications giant adds Ma+Group’s artist representation and content production skillset to its roster.
Marketing
How new technologies and cultural shifts are rewiring fashion communications.
Behind the Text Message Marketing Boom
Text messaging has emerged as one of the best tools for brands to keep customers coming back. But as fast as shoppers are to get on board with texts, they are even quicker to run away. Brands must balance using SMS to drive transactions and building deeper connections with customers.
Behind the Text Message Marketing Boom
Text messaging has emerged as one of the best tools for brands to keep customers coming back. But as fast as shoppers are to get on board with texts, they are even quicker to run away. Brands must balance using SMS to drive transactions and building deeper connections with customers.
What Would a US TikTok Ban Mean for Fashion
TikTok’s CEO will appear before Congress on Thursday to defend the increasingly-controversial social media platform as talk of a stateside ban rises. Businesses and creators are bracing for impact.
What Would a US TikTok Ban Mean for Fashion
TikTok’s CEO will appear before Congress on Thursday to defend the increasingly-controversial social media platform as talk of a stateside ban rises. Businesses and creators are bracing for impact.
The New Requirement for Landing Media Coverage
Affiliate marketing income has helped offset losses in print ad revenue, but it’s also changed the relationship between brands, publicists and the publications they work with.
The New Requirement for Landing Media Coverage
Affiliate marketing income has helped offset losses in print ad revenue, but it’s also changed the relationship between brands, publicists and the publications they work with.
Independents Acquires Prodject, the Agency Behind the Met Gala
The move will help the communications powerhouse build its position in the US market. Further acquisitions are planned, CEO Isabelle Chouvet told BoF.
Independents Acquires Prodject, the Agency Behind the Met Gala
The move will help the communications powerhouse build its position in the US market. Further acquisitions are planned, CEO Isabelle Chouvet told BoF.
TikTok’s Deinfluencing Trend, Explained
Despite the name, TikTok’s latest viral trend is just further evidence of influencers’ power in shaping purchasing decisions
TikTok’s Deinfluencing Trend, Explained
Despite the name, TikTok’s latest viral trend is just further evidence of influencers’ power in shaping purchasing decisions
How the Lingerie Show Became Just Another Fashion Show
A new generation of brands, including Adore Me and Rihanna’s Savage x Fenty, are experimenting with the concept, but creating an extravaganza on the level of Victoria's Secrets' shows may be permanently out of reach.
How the Lingerie Show Became Just Another Fashion Show
A new generation of brands, including Adore Me and Rihanna’s Savage x Fenty, are experimenting with the concept, but creating an extravaganza on the level of Victoria's Secrets' shows may be permanently out of reach.
The End of Blanding?
Burberry is the latest fashion house to adopt a serif typeface for its logo. Return to idiosyncratic heritage or just another form of blanding?
The End of Blanding?
Burberry is the latest fashion house to adopt a serif typeface for its logo. Return to idiosyncratic heritage or just another form of blanding?
Inside Jonathan Simkhai’s Rebrand
After over a decade in business, the brand will now only be known as “Simkhai” in an effort to appeal to international audiences
Inside Jonathan Simkhai’s Rebrand
After over a decade in business, the brand will now only be known as “Simkhai” in an effort to appeal to international audiences
Is This Alo Yoga’s Moment?
Alo Yoga has become a fashion favourite for its wellness-centric approach to athleisure. With Lululemon seeing sales growth slow, the Los Angeles-based Alo may have an opening.
Is This Alo Yoga’s Moment?
Alo Yoga has become a fashion favourite for its wellness-centric approach to athleisure. With Lululemon seeing sales growth slow, the Los Angeles-based Alo may have an opening.
The Strategy Behind Skims’ Viral White Lotus Campaign
The brand’s latest celebrity stunt serves as another example of how it is wielding star power beyond its famous founder.
The Strategy Behind Skims’ Viral White Lotus Campaign
The brand’s latest celebrity stunt serves as another example of how it is wielding star power beyond its famous founder.
LVMH Backs Marquis, a New Communications Agency in Paris
Youssef Marquis, a key PR executive and celebrity wrangler from Givenchy and Louis Vuitton, is launching his namesake communications consultancy,
LVMH Backs Marquis, a New Communications Agency in Paris
Youssef Marquis, a key PR executive and celebrity wrangler from Givenchy and Louis Vuitton, is launching his namesake communications consultancy,
Why Gen-Z Yellow Will Never Be Millennial Pink
Gen-Z’s bright aesthetic may be rising in popularity, but the generation’s individualistic nature may keep it from becoming a full-blown phenomenon.
Why Gen-Z Yellow Will Never Be Millennial Pink
Gen-Z’s bright aesthetic may be rising in popularity, but the generation’s individualistic nature may keep it from becoming a full-blown phenomenon.
THE NEWS IN BRIEF
TikTok Star Khaby Lame Signs $975 Million Deal to Monetise Global Fan Base
Lame is partnering with Rich Sparkle Holdings Ltd. to turn his 360 million social-media followers into a commercial venture.
Italian Judge Acquits Influencer Chiara Ferragni Over Charity Fraud Claims
The fashion influencer with over 28 million followers was fined almost $1.14 million in 2023 on charges of fraud over allegedly misleading claims linked to charity sales of Ferragni-branded Pandoro Christmas cakes.
Ykone and Mirror Mirror Agencies Merge to Form New Group
The Paris-based agencies joined forces to create One, a new group offering services in event production, influencer marketing and more.
PR Firm BPCM Names New Leadership
Co-founders Vanessa von Bismarck and Carrie Ellen Phillips have appointed chief-of-staff Nancy Cuocci and global managing director Victor de Vita as partners.
WMH Acquires Production Company Profirst France, To Be Merged with Petit Ami
Under new ownership the agencies will rebrand as The Officin.
Radical PR Opens New York Office
The new location marks the agency's first in North America.
Alexandre de Betak to Open His First Independent Atelier During Frieze London
The artistic director behind Bureau Betak, who has staged hundreds of fashion shows, is debuting his personal artistic studio with a new light installation.