Exclusive: The Independents Acquires Ma+Group
The communications giant adds Ma+Group’s artist representation and content production skillset to its roster.
Marketing
How new technologies and cultural shifts are rewiring fashion communications.
Western Wear Was Already Big. Then Beyoncé Released Cowboy Carter.
The blockbuster album, whose cover features the pop star in a red, white, and blue Rodeo-inspired outfit, could be another watershed moment for the red-hot trend.
Western Wear Was Already Big. Then Beyoncé Released Cowboy Carter.
The blockbuster album, whose cover features the pop star in a red, white, and blue Rodeo-inspired outfit, could be another watershed moment for the red-hot trend.
The Independents Makes Its Second Acquisition in 2024
The fashion communications company is buying The Sunshine Company, a consultancy and creative agency based in London and Los Angeles.
The Independents Makes Its Second Acquisition in 2024
The fashion communications company is buying The Sunshine Company, a consultancy and creative agency based in London and Los Angeles.
Why Calvin Klein Needs More Than Jeremy Allen White to Grow
Calvin Klein’s recent viral campaigns have galvanised consumers but are slower in driving the business forward amid parent company PVH’s ongoing turnaround strategy.
Why Calvin Klein Needs More Than Jeremy Allen White to Grow
Calvin Klein’s recent viral campaigns have galvanised consumers but are slower in driving the business forward amid parent company PVH’s ongoing turnaround strategy.
Fashion Executives Examine the Industry Swing From Performance to Brand Marketing
BoF and Ekimetrics brought together CMOs, CBOs and leaders from the New York fashion industry to discuss the shift from performance to brand marketing. Executives from Gucci, Givenchy, Versace, Estée Lauder, Victoria Beckham Beauty, Saks Fifth Avenue, Neiman Marcus Group, Ganni, Artizia, Anine Bing and Vestiaire Collective shared their insights.
Fashion Executives Examine the Industry Swing From Performance to Brand Marketing
BoF and Ekimetrics brought together CMOs, CBOs and leaders from the New York fashion industry to discuss the shift from performance to brand marketing. Executives from Gucci, Givenchy, Versace, Estée Lauder, Victoria Beckham Beauty, Saks Fifth Avenue, Neiman Marcus Group, Ganni, Artizia, Anine Bing and Vestiaire Collective shared their insights.
Calvin Klein, Levi’s and the Real Value of Marketing
Both brands are leaning on high-profile advertising campaigns to refresh their image. We’ll find out this week whether that’s translating into increased sales.
Calvin Klein, Levi’s and the Real Value of Marketing
Both brands are leaning on high-profile advertising campaigns to refresh their image. We’ll find out this week whether that’s translating into increased sales.
Lisa Frank Named CEO of Derris
With the appointment, Frank’s co-founder Jesse Derris will move into a chief strategy officer role at Derris’ parent company Orchestra.
Lisa Frank Named CEO of Derris
With the appointment, Frank’s co-founder Jesse Derris will move into a chief strategy officer role at Derris’ parent company Orchestra.
Unpacking Levi’s New Marketing Strategy
With a new campaign, the first from CMO Kenny Mitchell, Levi’s is challenging consumers to change how they think about — and where they shop for — the brand.
Unpacking Levi’s New Marketing Strategy
With a new campaign, the first from CMO Kenny Mitchell, Levi’s is challenging consumers to change how they think about — and where they shop for — the brand.
Temu and Shein Are the ‘Jaws’ of Digital Advertising
They can appear out of nowhere, abruptly send costs soaring and disappear just as quickly.
Temu and Shein Are the ‘Jaws’ of Digital Advertising
They can appear out of nowhere, abruptly send costs soaring and disappear just as quickly.
The Independents Continues Its Buying Spree With Kennedy Acquisition
The fashion PR company is buying the London-based consultancy and production agency.
The Independents Continues Its Buying Spree With Kennedy Acquisition
The fashion PR company is buying the London-based consultancy and production agency.
What’s Driving the Influencer Subscription Boom
As social media users tune out ads, content creators are putting more of their content behind a paywall. The hope is they can build a deeper connection with their followers – and make more money, too.
What’s Driving the Influencer Subscription Boom
As social media users tune out ads, content creators are putting more of their content behind a paywall. The hope is they can build a deeper connection with their followers – and make more money, too.
Coach Opens Its First Restaurant — in Jakarta
A Coach restaurant and coffee shop will open on March 4 next to one of the brand’s stores in the Indonesian capital.
Coach Opens Its First Restaurant — in Jakarta
A Coach restaurant and coffee shop will open on March 4 next to one of the brand’s stores in the Indonesian capital.
The Real Reasons LVMH Is Embracing Entertainment
The luxury giant is adjusting to a shifting media landscape that has made traditional advertising channels less effective but also opened up opportunities to tell niche stories on streaming platforms.
The Real Reasons LVMH Is Embracing Entertainment
The luxury giant is adjusting to a shifting media landscape that has made traditional advertising channels less effective but also opened up opportunities to tell niche stories on streaming platforms.
THE NEWS IN BRIEF
TikTok Star Khaby Lame Signs $975 Million Deal to Monetise Global Fan Base
Lame is partnering with Rich Sparkle Holdings Ltd. to turn his 360 million social-media followers into a commercial venture.
Italian Judge Acquits Influencer Chiara Ferragni Over Charity Fraud Claims
The fashion influencer with over 28 million followers was fined almost $1.14 million in 2023 on charges of fraud over allegedly misleading claims linked to charity sales of Ferragni-branded Pandoro Christmas cakes.
Ykone and Mirror Mirror Agencies Merge to Form New Group
The Paris-based agencies joined forces to create One, a new group offering services in event production, influencer marketing and more.
PR Firm BPCM Names New Leadership
Co-founders Vanessa von Bismarck and Carrie Ellen Phillips have appointed chief-of-staff Nancy Cuocci and global managing director Victor de Vita as partners.
WMH Acquires Production Company Profirst France, To Be Merged with Petit Ami
Under new ownership the agencies will rebrand as The Officin.
Radical PR Opens New York Office
The new location marks the agency's first in North America.
Alexandre de Betak to Open His First Independent Atelier During Frieze London
The artistic director behind Bureau Betak, who has staged hundreds of fashion shows, is debuting his personal artistic studio with a new light installation.