Exclusive: The Independents Acquires Ma+Group
The communications giant adds Ma+Group’s artist representation and content production skillset to its roster.
Marketing
How new technologies and cultural shifts are rewiring fashion communications.
Can Fashion Sell ‘Brat Summer’?
Charli XCX’s latest album “Brat” helped solidify the theme of the summer. For brands and retailers, the race to merchandise and market around it is on.
Can Fashion Sell ‘Brat Summer’?
Charli XCX’s latest album “Brat” helped solidify the theme of the summer. For brands and retailers, the race to merchandise and market around it is on.
Which Fashion Brands Are Most in Tune With Their Customers?
The brands that are most understood by their customers are those that maintain consistent codes even in the face of changing trends, according to the latest reading from The BoF Brand Magic Index, powered by Quilt.AI.
Which Fashion Brands Are Most in Tune With Their Customers?
The brands that are most understood by their customers are those that maintain consistent codes even in the face of changing trends, according to the latest reading from The BoF Brand Magic Index, powered by Quilt.AI.
The Identity-Opportunity for Independent Brands
At CIFF’s Nordic showcase during Milan’s menswear week, BoF moderated a panel with CDLP co-founder Andreas Palm, Celine Aagaard of Envelope 1976 and Adnym’s Frippe Persson, discussing the growing opportunity for independent brands as sentiment shifts towards more nuanced self-expression among younger consumers.
The Identity-Opportunity for Independent Brands
At CIFF’s Nordic showcase during Milan’s menswear week, BoF moderated a panel with CDLP co-founder Andreas Palm, Celine Aagaard of Envelope 1976 and Adnym’s Frippe Persson, discussing the growing opportunity for independent brands as sentiment shifts towards more nuanced self-expression among younger consumers.
Why Influencers Want You in Their Group Chats
Instagram’s broadcast channel feature is becoming a favourite for online creators and brand founders as a place to seek feedback and share a more unvarnished look at their lives. It’s also proving to be a powerful marketing tool.
Why Influencers Want You in Their Group Chats
Instagram’s broadcast channel feature is becoming a favourite for online creators and brand founders as a place to seek feedback and share a more unvarnished look at their lives. It’s also proving to be a powerful marketing tool.
Why Fashion Went Silent on Pride This Year
Fearing backlash and boycotts, many large brands have pulled back on pro-LGBTQ displays and collections this month. Smaller rivals see an opportunity to fill the gap.
Why Fashion Went Silent on Pride This Year
Fearing backlash and boycotts, many large brands have pulled back on pro-LGBTQ displays and collections this month. Smaller rivals see an opportunity to fill the gap.
Which Fashion Brands Punch Above Their Weight on Social Media — and How They Do It
The brands that generate the most engagement from their followings do so by leaning into cultural moments and subverting norms around typical fashion content, according to the latest reading from The BoF Brand Magic Index, powered by Quilt.AI.
Which Fashion Brands Punch Above Their Weight on Social Media — and How They Do It
The brands that generate the most engagement from their followings do so by leaning into cultural moments and subverting norms around typical fashion content, according to the latest reading from The BoF Brand Magic Index, powered by Quilt.AI.
The Return of the Flip-Flop
The 2000s staple is back, this time with a luxury twist. Its resurgence is evidence that the old school playbook for starting trends can still work in 2024.
The Return of the Flip-Flop
The 2000s staple is back, this time with a luxury twist. Its resurgence is evidence that the old school playbook for starting trends can still work in 2024.
The Brands and Retailers Successfully Engaging Gen-Z on Social Media
In Launchmetrics’ latest report ‘Reinventing Influence: The Gen Z Impact on Fashion Marketing’, a leading software, data and insights provider in fashion, lifestyle and beauty assesses brands in the luxury, premium and mass-market segments generating the greatest growth in media impact value. Discover key insights from the downloadable report here, alongside BoF analysis.
The Brands and Retailers Successfully Engaging Gen-Z on Social Media
In Launchmetrics’ latest report ‘Reinventing Influence: The Gen Z Impact on Fashion Marketing’, a leading software, data and insights provider in fashion, lifestyle and beauty assesses brands in the luxury, premium and mass-market segments generating the greatest growth in media impact value. Discover key insights from the downloadable report here, alongside BoF analysis.
What Is Buzz Worth?
Many fashion brands have prioritised manufacturing viral moments meant to create chatter online. But that alone can’t be the foundation of a brand’s marketing strategy.
What Is Buzz Worth?
Many fashion brands have prioritised manufacturing viral moments meant to create chatter online. But that alone can’t be the foundation of a brand’s marketing strategy.
The Fight for Influencer Marketing Dollars Heats Up
ShopMy, a four-year-old influencer monetisation platform, has attracted over 50,000 creators, making inroads in a space long ruled by incumbent player LTK. Tensions rose to new heights this week after LTK sued ShopMy for false advertising.
The Fight for Influencer Marketing Dollars Heats Up
ShopMy, a four-year-old influencer monetisation platform, has attracted over 50,000 creators, making inroads in a space long ruled by incumbent player LTK. Tensions rose to new heights this week after LTK sued ShopMy for false advertising.
What Makes a Brand Magical?
The BoF Brand Magic Index is packed with insights for luxury managers, plus Imran Amed decodes the success of Miu Miu and examines how to get Gucci back on track.
What Makes a Brand Magical?
The BoF Brand Magic Index is packed with insights for luxury managers, plus Imran Amed decodes the success of Miu Miu and examines how to get Gucci back on track.
The BoF Brand Magic Index: Volume 2
BoF Insights and Quilt.AI co-created The BoF Brand Magic Index to quantitatively analyse the brand-customer relationship. Using AI-driven analysis of tens of thousands of social media posts, the Index ranks fashion and luxury’s 50 most powerful brands based on the clarity of their identity and their relevance in culture between October 2023 and March 2024.
The BoF Brand Magic Index: Volume 2
BoF Insights and Quilt.AI co-created The BoF Brand Magic Index to quantitatively analyse the brand-customer relationship. Using AI-driven analysis of tens of thousands of social media posts, the Index ranks fashion and luxury’s 50 most powerful brands based on the clarity of their identity and their relevance in culture between October 2023 and March 2024.
THE NEWS IN BRIEF
TikTok Star Khaby Lame Signs $975 Million Deal to Monetise Global Fan Base
Lame is partnering with Rich Sparkle Holdings Ltd. to turn his 360 million social-media followers into a commercial venture.
Italian Judge Acquits Influencer Chiara Ferragni Over Charity Fraud Claims
The fashion influencer with over 28 million followers was fined almost $1.14 million in 2023 on charges of fraud over allegedly misleading claims linked to charity sales of Ferragni-branded Pandoro Christmas cakes.
Ykone and Mirror Mirror Agencies Merge to Form New Group
The Paris-based agencies joined forces to create One, a new group offering services in event production, influencer marketing and more.
PR Firm BPCM Names New Leadership
Co-founders Vanessa von Bismarck and Carrie Ellen Phillips have appointed chief-of-staff Nancy Cuocci and global managing director Victor de Vita as partners.
WMH Acquires Production Company Profirst France, To Be Merged with Petit Ami
Under new ownership the agencies will rebrand as The Officin.
Radical PR Opens New York Office
The new location marks the agency's first in North America.
Alexandre de Betak to Open His First Independent Atelier During Frieze London
The artistic director behind Bureau Betak, who has staged hundreds of fashion shows, is debuting his personal artistic studio with a new light installation.