Branding
What Is VF Corp.’s Plan for Vans and Its Other Struggling Brands?
Activist investors are demanding big changes at the fashion conglomerate, which also owns The North Face, Supreme, Timberland and other brands. The company will have a chance to lay out its own vision when it releases earnings this week.
What Is VF Corp.’s Plan for Vans and Its Other Struggling Brands?
Activist investors are demanding big changes at the fashion conglomerate, which also owns The North Face, Supreme, Timberland and other brands. The company will have a chance to lay out its own vision when it releases earnings this week.
How TikTok Brought Back K-Beauty
While the K-beauty craze of the 2010s has waned in recent years, brands and retailers are seeing renewed interest in South Korean beauty.
How TikTok Brought Back K-Beauty
While the K-beauty craze of the 2010s has waned in recent years, brands and retailers are seeing renewed interest in South Korean beauty.
Can Walmart Finally Crack Fashion?
The big-box retailer is revamping its apparel offering in a bid to become a style destination, a goal it’s tried — and failed — to hit multiple times before. But between a squeezed consumer and the rise of Gen-Z, this time is different, the company says.
Can Walmart Finally Crack Fashion?
The big-box retailer is revamping its apparel offering in a bid to become a style destination, a goal it’s tried — and failed — to hit multiple times before. But between a squeezed consumer and the rise of Gen-Z, this time is different, the company says.
The Week Ahead: The Big Verdict for Farfetch-YNAP and More
The industry will be keeping an eye on a key moment for Farfetch, plus Birkenstock’s trajectory, the return of LA Fashion Week and the escalating crisis in the Middle East. That, and what else to watch for in the coming days.
The Week Ahead: The Big Verdict for Farfetch-YNAP and More
The industry will be keeping an eye on a key moment for Farfetch, plus Birkenstock’s trajectory, the return of LA Fashion Week and the escalating crisis in the Middle East. That, and what else to watch for in the coming days.
Unpacking Birkenstock’s Underwhelming Public Debut
Shares of the L Catterton-owned sandal maker sank on their first day of trading, a bad sign for other brands that are thinking about going public.
Unpacking Birkenstock’s Underwhelming Public Debut
Shares of the L Catterton-owned sandal maker sank on their first day of trading, a bad sign for other brands that are thinking about going public.
How Isamaya Ffrench Is Reinventing Beauty
The make-up wunderkind and BoF 500 cover star is growing a beauty brand that’s less about prettification and more about ‘world building’ for a generation that grew up with the speed and fluidity of the internet.
How Isamaya Ffrench Is Reinventing Beauty
The make-up wunderkind and BoF 500 cover star is growing a beauty brand that’s less about prettification and more about ‘world building’ for a generation that grew up with the speed and fluidity of the internet.
Case Study | The Essential Brand Marketing Guide
Building emotional, even inspirational, connections to a product is more critical than ever in fashion and beauty. In today’s hyper-competitive, crowded environment, marketing strategies that make brands stand out and stay culturally relevant need a mix of old and new tactics.
Case Study | The Essential Brand Marketing Guide
Building emotional, even inspirational, connections to a product is more critical than ever in fashion and beauty. In today’s hyper-competitive, crowded environment, marketing strategies that make brands stand out and stay culturally relevant need a mix of old and new tactics.
BoF Masterclass | The Essential Brand Marketing Guide
Watch on demand a BoF Professional Masterclass that explores the topic in our Case Study, “The Essential Brand Marketing Guide.”
BoF Masterclass | The Essential Brand Marketing Guide
Watch on demand a BoF Professional Masterclass that explores the topic in our Case Study, “The Essential Brand Marketing Guide.”
Shein Vows to Cut Clothing Waste, but Can the Ultra-Fast Fashion Brand Really Change?
The Chinese company hopes to alleviate its environmental impact through programmes like EvoluShein, which focuses on producing garments out of recycled polyester and reducing waste from unsold clothes.
Shein Vows to Cut Clothing Waste, but Can the Ultra-Fast Fashion Brand Really Change?
The Chinese company hopes to alleviate its environmental impact through programmes like EvoluShein, which focuses on producing garments out of recycled polyester and reducing waste from unsold clothes.
How to Bring a Personal Touch to PR
DH-PR founder Daisy Hoppen, who is celebrating 10 years in business this year, built an agency that represents some of the most interesting creatives on the London Fashion Week calendar. Now, she’s evolving the business as she navigates a more challenging and competitive PR landscape.
How to Bring a Personal Touch to PR
DH-PR founder Daisy Hoppen, who is celebrating 10 years in business this year, built an agency that represents some of the most interesting creatives on the London Fashion Week calendar. Now, she’s evolving the business as she navigates a more challenging and competitive PR landscape.
Setting the Stakes for Gucci, Tom Ford and Burberry
For big luxury brands, runway shows usually aren’t make-or-break. This week offers at least one exception to the rule. That, plus what else to watch for in the coming days.
Setting the Stakes for Gucci, Tom Ford and Burberry
For big luxury brands, runway shows usually aren’t make-or-break. This week offers at least one exception to the rule. That, plus what else to watch for in the coming days.
Lindsay Peoples Made The Cut More Diverse. What’s Next?
Two years into her role as editor-in-chief, New York Magazine’s fashion vertical is a more diverse publication, but also one that’s operating in a different environment than it was in 2021.
Lindsay Peoples Made The Cut More Diverse. What’s Next?
Two years into her role as editor-in-chief, New York Magazine’s fashion vertical is a more diverse publication, but also one that’s operating in a different environment than it was in 2021.