Branding
The Best of BoF 2024: Fashion’s Cultural Crossover Continues
In 2024, fashion leaned heavily on cultural moments — especially anything to do with sports — to connect with cautious consumers.
The Best of BoF 2024: Fashion’s Cultural Crossover Continues
In 2024, fashion leaned heavily on cultural moments — especially anything to do with sports — to connect with cautious consumers.
2024 Was the Year of Entertainment in Marketing
This year, brands aligned with major cultural events and viral trends in a bid to compete for consumer attention.
2024 Was the Year of Entertainment in Marketing
This year, brands aligned with major cultural events and viral trends in a bid to compete for consumer attention.
Levi’s Brings Bob Dylan’s Wardrobe to Life with ‘A Complete Unknown’ Collab
In addition to assisting with costumes for the film, the denim brand will also release a capsule collection inspired by actual Levi’s items worn by the musician in the 1960s.
Levi’s Brings Bob Dylan’s Wardrobe to Life with ‘A Complete Unknown’ Collab
In addition to assisting with costumes for the film, the denim brand will also release a capsule collection inspired by actual Levi’s items worn by the musician in the 1960s.
Increasing Brand Presence and Impact on TikTok
Farah Maloof, head of fashion and luxury partnerships at TikTok, and Jordan Mitchell, the co-founder and co-CEO of cultural marketing agency Good Culture Inc., share their insights on how to best engage the zeitgeist, effectively work with content creators and empower teams within businesses to successfully navigate the entertainment platform.
Increasing Brand Presence and Impact on TikTok
Farah Maloof, head of fashion and luxury partnerships at TikTok, and Jordan Mitchell, the co-founder and co-CEO of cultural marketing agency Good Culture Inc., share their insights on how to best engage the zeitgeist, effectively work with content creators and empower teams within businesses to successfully navigate the entertainment platform.
Old-School Magazines Are Brands’ New Favourite Marketing Tactic
Brands from Madhappy and Patta to Bottega Veneta are once again embracing print magazines full of on-brand editorial content as they attempt to escape the algorithm and bypass the drawbacks of social-media marketing.
Old-School Magazines Are Brands’ New Favourite Marketing Tactic
Brands from Madhappy and Patta to Bottega Veneta are once again embracing print magazines full of on-brand editorial content as they attempt to escape the algorithm and bypass the drawbacks of social-media marketing.
Evolving Measurement Techniques to Optimise Brand Marketing Success
Aspirational customer cohorts have more choice and less cause for loyalty than ever before. BoF and Ekimetrics brought together executives to discuss best practices in building brand impact to nurture lifetime value and convert customer engagement into sales long-term.
Evolving Measurement Techniques to Optimise Brand Marketing Success
Aspirational customer cohorts have more choice and less cause for loyalty than ever before. BoF and Ekimetrics brought together executives to discuss best practices in building brand impact to nurture lifetime value and convert customer engagement into sales long-term.
Fashion Executives on Finding Brand Success on TikTok
This September, BoF and TikTok co-hosted an intimate roundtable with executives from the likes of TikTok, LVMH, Calvin Klein, Fendi, Tiffany & Co., Van Cleef & Arpels and E.l.f. Beauty, to discuss how brands can effectively build digital intimacy with their communities and drive commercial results.
Fashion Executives on Finding Brand Success on TikTok
This September, BoF and TikTok co-hosted an intimate roundtable with executives from the likes of TikTok, LVMH, Calvin Klein, Fendi, Tiffany & Co., Van Cleef & Arpels and E.l.f. Beauty, to discuss how brands can effectively build digital intimacy with their communities and drive commercial results.
Why Menswear Is Getting a Marketing Refresh
As critics argue that menswear labels’ homogenous marketing style has made for a feeling of boredom and sameness in the sector, start-ups are beginning to invest in imagery that will set them apart from their competitors.
Why Menswear Is Getting a Marketing Refresh
As critics argue that menswear labels’ homogenous marketing style has made for a feeling of boredom and sameness in the sector, start-ups are beginning to invest in imagery that will set them apart from their competitors.
Why Fashion’s New Leading Man Looks So Familiar
With his blockbuster roles and accessible style, Glen Powell harkens back to an earlier era when monoculture still dominated. That’s proving to be a potent marketing force.
Why Fashion’s New Leading Man Looks So Familiar
With his blockbuster roles and accessible style, Glen Powell harkens back to an earlier era when monoculture still dominated. That’s proving to be a potent marketing force.
Which Fashion Brands Are Most in Tune With Their Customers?
The brands that are most understood by their customers are those that maintain consistent codes even in the face of changing trends, according to the latest reading from The BoF Brand Magic Index, powered by Quilt.AI.
Which Fashion Brands Are Most in Tune With Their Customers?
The brands that are most understood by their customers are those that maintain consistent codes even in the face of changing trends, according to the latest reading from The BoF Brand Magic Index, powered by Quilt.AI.
The Identity-Opportunity for Independent Brands
At CIFF’s Nordic showcase during Milan’s menswear week, BoF moderated a panel with CDLP co-founder Andreas Palm, Celine Aagaard of Envelope 1976 and Adnym’s Frippe Persson, discussing the growing opportunity for independent brands as sentiment shifts towards more nuanced self-expression among younger consumers.
The Identity-Opportunity for Independent Brands
At CIFF’s Nordic showcase during Milan’s menswear week, BoF moderated a panel with CDLP co-founder Andreas Palm, Celine Aagaard of Envelope 1976 and Adnym’s Frippe Persson, discussing the growing opportunity for independent brands as sentiment shifts towards more nuanced self-expression among younger consumers.
Which Fashion Brands Punch Above Their Weight on Social Media — and How They Do It
The brands that generate the most engagement from their followings do so by leaning into cultural moments and subverting norms around typical fashion content, according to the latest reading from The BoF Brand Magic Index, powered by Quilt.AI.
Which Fashion Brands Punch Above Their Weight on Social Media — and How They Do It
The brands that generate the most engagement from their followings do so by leaning into cultural moments and subverting norms around typical fashion content, according to the latest reading from The BoF Brand Magic Index, powered by Quilt.AI.