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Luxury

How rapid change is reshaping the tradition-soaked luxury sector in Europe and beyond.

Kering Is Pulling Its Brands From Farfetch

As a workaround, the embattled marketplace is considering providing “complete anonymity” to third-party retailers in exchange for sourcing certain luxury brands, according to internal documents reviewed by BoF.

Kering Is Pulling Its Brands From Farfetch

As a workaround, the embattled marketplace is considering providing “complete anonymity” to third-party retailers in exchange for sourcing certain luxury brands, according to internal documents reviewed by BoF.


Kering Braces for Aspirational Luxury’s Long Winter

Sales at luxury fashion’s second-biggest group fell 4 percent in the holiday quarter, putting it significantly behind key rivals. The Gucci and Saint Laurent owner is expecting another year of lacklustre growth amid a long-term plan to push its brands upmarket.

Kering Braces for Aspirational Luxury’s Long Winter

Sales at luxury fashion’s second-biggest group fell 4 percent in the holiday quarter, putting it significantly behind key rivals. The Gucci and Saint Laurent owner is expecting another year of lacklustre growth amid a long-term plan to push its brands upmarket.


BoF Masterclass | Selling Luxury to the 1%

Watch on demand a BoF Professional Masterclass that explores the topic in our Case Study, “How Brands Sell Luxury to the 1%”.

BoF Masterclass | Selling Luxury to the 1%

Watch on demand a BoF Professional Masterclass that explores the topic in our Case Study, “How Brands Sell Luxury to the 1%”.


‘Visible Not Vulgar’: Piaget Brings Back the Polo 79 in Bid to Boost Watch Division

The slim timepiece known for its trompe-l’oeil gold strip design is a watch-industry icon. Relaunching the model could help Richemont-owned Piaget jumpstart excitement around its watch division after years of leaning on jewellery to drive the brand’s image.

‘Visible Not Vulgar’: Piaget Brings Back the Polo 79 in Bid to Boost Watch Division

The slim timepiece known for its trompe-l’oeil gold strip design is a watch-industry icon. Relaunching the model could help Richemont-owned Piaget jumpstart excitement around its watch division after years of leaning on jewellery to drive the brand’s image.


Loro Piana Banks on ‘Not Quiet’ Luxury to Continue ‘Magnificent Growth’

In an in-depth interview with BoF, chief executive Damien Bertrand breaks down the strategy shifts he’s put in place to unlock the uber-luxe label’s growth potential.

Loro Piana Banks on ‘Not Quiet’ Luxury to Continue ‘Magnificent Growth’

In an in-depth interview with BoF, chief executive Damien Bertrand breaks down the strategy shifts he’s put in place to unlock the uber-luxe label’s growth potential.


VICs: How the Super Rich Want To Shop

Imran Amed shares 4 key takeaways from our BoF Professional Case Study, ‘Selling Luxury to the 1%.’

VICs: How the Super Rich Want To Shop

Imran Amed shares 4 key takeaways from our BoF Professional Case Study, ‘Selling Luxury to the 1%.’


Why Logo-Free Luxury Is Here to Stay

‘Quiet luxury’ may have waned on TikTok, but strong results at Zegna, Brunello Cuccinelli and Loro Piana suggest demand for discreet propositions has staying power.

Why Logo-Free Luxury Is Here to Stay

‘Quiet luxury’ may have waned on TikTok, but strong results at Zegna, Brunello Cuccinelli and Loro Piana suggest demand for discreet propositions has staying power.


Can Luxury Watch Brands Grow in 2024?

Higher-than-expected export figures fuelled hopes that the industry can avoid a downturn. At LVMH’s Watch Week gathering Miami, the chief executives of Bulgari, TAG Heuer, and Hublot and Zenith spoke to The Business of Fashion about adapting their strategies for an uncertain market.

Can Luxury Watch Brands Grow in 2024?

Higher-than-expected export figures fuelled hopes that the industry can avoid a downturn. At LVMH’s Watch Week gathering Miami, the chief executives of Bulgari, TAG Heuer, and Hublot and Zenith spoke to The Business of Fashion about adapting their strategies for an uncertain market.


Jacquemus: Slouching Towards Luxury

Designer Simon Porte Jacquemus staged an outing at the Fondation Maeght that put his own 'pop luxury' twist on a push upmarket.

Jacquemus: Slouching Towards Luxury

Designer Simon Porte Jacquemus staged an outing at the Fondation Maeght that put his own 'pop luxury' twist on a push upmarket.


Off-White to Reinstate Paris Show

The return to Paris Fashion Week this February will be ‘fun and playful,’ said CEO Cristiano Fagnani. ‘Youth comes first, with our connection to culture and style.’

Off-White to Reinstate Paris Show

The return to Paris Fashion Week this February will be ‘fun and playful,’ said CEO Cristiano Fagnani. ‘Youth comes first, with our connection to culture and style.’


Dior: Can A Couture Giant Sell $8,500 Watches to Men?

Christian Dior Couture hopes to reinvigorate its watch division by relaunching its early 2000s Chiffre Rouge line — this time with fancier complications and a price to match.

Dior: Can A Couture Giant Sell $8,500 Watches to Men?

Christian Dior Couture hopes to reinvigorate its watch division by relaunching its early 2000s Chiffre Rouge line — this time with fancier complications and a price to match.


Case Study | Selling Luxury to the 1%

The ultra-wealthy are spending more on luxury than ever before — and, amid a broader market slowdown, winning them over is becoming a competitive battleground for brands. BoF breaks down how strategies from Gucci, Mytheresa and Tiffany & Co. are successfully building closer relationships with top clients.

Case Study | Selling Luxury to the 1%

The ultra-wealthy are spending more on luxury than ever before — and, amid a broader market slowdown, winning them over is becoming a competitive battleground for brands. BoF breaks down how strategies from Gucci, Mytheresa and Tiffany & Co. are successfully building closer relationships with top clients.