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Luxury

How rapid change is reshaping the tradition-soaked luxury sector in Europe and beyond.

Prada’s Plan for Growing in a Luxury Downturn

What's 'polyhedric brand equity'? Chief executive Andrea Guerra breaks down how Prada and Miu Miu — luxury’s ‘cultural brands’ par excellence — continued to outperform the market last year, and his outlook for 2025.

Prada’s Plan for Growing in a Luxury Downturn

What's 'polyhedric brand equity'? Chief executive Andrea Guerra breaks down how Prada and Miu Miu — luxury’s ‘cultural brands’ par excellence — continued to outperform the market last year, and his outlook for 2025.


The State of Fashion: Luxury

Macroeconomic headwinds, shifting customer preferences and a deteriorating value proposition continue to weigh on the global luxury sector in 2025. Companies need to review their strategic priorities — investing in talent development, product excellence and finding new ways to engage with clients. Download the special Luxury edition of The State of Fashion report by BoF Insights and McKinsey & Company to understand the strategic imperatives for luxury executives in the years ahead.

The State of Fashion: Luxury

Macroeconomic headwinds, shifting customer preferences and a deteriorating value proposition continue to weigh on the global luxury sector in 2025. Companies need to review their strategic priorities — investing in talent development, product excellence and finding new ways to engage with clients. Download the special Luxury edition of The State of Fashion report by BoF Insights and McKinsey & Company to understand the strategic imperatives for luxury executives in the years ahead.


The Return of the Non-Smart Watch

Mark Zuckerberg’s $900,000 Greubel Forsey watch signals his embrace of a growing trend among Gen-Z and beyond: the return of traditional mechanical wristwatches, as the younger generation seeks nostalgia, authenticity, and subtle status symbols amid the decline of smartwatches.

The Return of the Non-Smart Watch

Mark Zuckerberg’s $900,000 Greubel Forsey watch signals his embrace of a growing trend among Gen-Z and beyond: the return of traditional mechanical wristwatches, as the younger generation seeks nostalgia, authenticity, and subtle status symbols amid the decline of smartwatches.


Messika: Inside French Jewellery’s Most Disruptive Success

By backing up casual designs and edgy, celebrity-fronted campaigns with deep-rooted diamond industry expertise, Messika has built a global jewellery empire. Husband and wife duo Valérie Messika and CEO Jean-Baptiste Sassine share their vision for the brand’s 20th anniversary year and beyond.

Messika: Inside French Jewellery’s Most Disruptive Success

By backing up casual designs and edgy, celebrity-fronted campaigns with deep-rooted diamond industry expertise, Messika has built a global jewellery empire. Husband and wife duo Valérie Messika and CEO Jean-Baptiste Sassine share their vision for the brand’s 20th anniversary year and beyond.


This Week: The Golden Globes Kick Off Red Carpet Season

The luxury downturn, designer shakeups and rebranding campaigns could inject some new life into the red carpet.

This Week: The Golden Globes Kick Off Red Carpet Season

The luxury downturn, designer shakeups and rebranding campaigns could inject some new life into the red carpet.


Inside Luxury’s Broken Audit System

LVMH-owned Dior missed glaring problems during an assessment of working and safety conditions in its production arm in Italy last year, according to a review of unpublished court documents.

Inside Luxury’s Broken Audit System

LVMH-owned Dior missed glaring problems during an assessment of working and safety conditions in its production arm in Italy last year, according to a review of unpublished court documents.


The Best of BoF 2024: Designer Reboots and a Rocky Market

The luxury industry was under pressure in 2024 as customers pulled back on high-end purchases. Brands from Chanel to Valentino to Fendi changed their creative lineups, hoping to jump-start demand. But the struggles at Gucci and Burberry show how tricky executing a designer relaunch can be.

The Best of BoF 2024: Designer Reboots and a Rocky Market

The luxury industry was under pressure in 2024 as customers pulled back on high-end purchases. Brands from Chanel to Valentino to Fendi changed their creative lineups, hoping to jump-start demand. But the struggles at Gucci and Burberry show how tricky executing a designer relaunch can be.


Alessandro Michele and Jacopo Venturini on the New Valentino | The BoF Podcast

At VOICES 2024, BoF editor-at-large Tim Blanks sits down with Alessandro Michele and Jacopo Venturini to understand their vision at Valentino, and discuss the emotional connection between creativity and business.

Alessandro Michele and Jacopo Venturini on the New Valentino | The BoF Podcast

At VOICES 2024, BoF editor-at-large Tim Blanks sits down with Alessandro Michele and Jacopo Venturini to understand their vision at Valentino, and discuss the emotional connection between creativity and business.


How LVMH’s Hublot Plans to Rise Above a Watch Market Downturn

New CEO Julien Tornare plans to reinforce the brand’s value proposition by investing in bold design, craftsmanship and growing the company’s cultural impact beyond football. “It’s not just because something is luxury that people are willing to pay any price,” Tornare said.

How LVMH’s Hublot Plans to Rise Above a Watch Market Downturn

New CEO Julien Tornare plans to reinforce the brand’s value proposition by investing in bold design, craftsmanship and growing the company’s cultural impact beyond football. “It’s not just because something is luxury that people are willing to pay any price,” Tornare said.


Executive Memo | Luxury Has a Pricing Problem. What Now?

Steep price hikes have put pressure on big luxury’s value proposition, contributing to the sharp downturn in demand for luxury megabrands this year. Smart executives will take action to rebalance the price-value equation — and fast.

Executive Memo | Luxury Has a Pricing Problem. What Now?

Steep price hikes have put pressure on big luxury’s value proposition, contributing to the sharp downturn in demand for luxury megabrands this year. Smart executives will take action to rebalance the price-value equation — and fast.


Why Chanel Chose Matthieu Blazy

The designer, fresh off a star turn leading Bottega Veneta, succeeds Karl Lagerfeld and Virginie Viard as artistic director at the French couture and beauty giant, the industry’s most coveted creative post. Fashion president Bruno Pavlovsky breaks down the logic behind the historic choice.

Why Chanel Chose Matthieu Blazy

The designer, fresh off a star turn leading Bottega Veneta, succeeds Karl Lagerfeld and Virginie Viard as artistic director at the French couture and beauty giant, the industry’s most coveted creative post. Fashion president Bruno Pavlovsky breaks down the logic behind the historic choice.


At Bottega Veneta: Blazy Out, Trotter In

Under Matthieu Blazy, the Italian leather goods label was a bright spot in Kering’s portfolio. Louise Trotter, who will leave Carven in late January, is set to replace him.

At Bottega Veneta: Blazy Out, Trotter In

Under Matthieu Blazy, the Italian leather goods label was a bright spot in Kering’s portfolio. Louise Trotter, who will leave Carven in late January, is set to replace him.