Amiri Named Official Formalwear Partner for FC Barcelona
Mike Amiri’s namesake brand is diving deeper into the sports world through a new partnership with La Liga’s FC Barcelona.

The New York-based brand used to be one of the most coveted names in fashion. Now, it’s hoping to win over a new group of Gen-Z shoppers with the same best-selling handbags that had captured the hearts of Millennials.

The New York-based brand used to be one of the most coveted names in fashion. Now, it’s hoping to win over a new group of Gen-Z shoppers with the same best-selling handbags that had captured the hearts of Millennials.

Creative director Stuart Vevers, who is celebrating a decade with the brand, brought apparel to Coach and has quietly built it into a nearly $740 million a year business.

Creative director Stuart Vevers, who is celebrating a decade with the brand, brought apparel to Coach and has quietly built it into a nearly $740 million a year business.

Higher-end fashion labels have become more prolific on the short-form video app in 2023. BoF unpacks how brands are growing buzz on TikTok.

Higher-end fashion labels have become more prolific on the short-form video app in 2023. BoF unpacks how brands are growing buzz on TikTok.

Record temperatures around the globe will transform the way we dress and groom ourselves.

Record temperatures around the globe will transform the way we dress and groom ourselves.

After years of fuelling growth at luxury brands, the consumer segment group — which typically opts for entry-level accessories — pulled back sharply on spending in the first quarter of 2023. BoF unpacks what happened and what’s to come.

After years of fuelling growth at luxury brands, the consumer segment group — which typically opts for entry-level accessories — pulled back sharply on spending in the first quarter of 2023. BoF unpacks what happened and what’s to come.

How a unique approach to supply chain, design, communications and retail has powered blockbuster demand for iconic bags like the Birkin and Kelly, enabling the French leather goods house to face down rivals and become a global megabrand with a market capitalisation greater than Nike’s.

How a unique approach to supply chain, design, communications and retail has powered blockbuster demand for iconic bags like the Birkin and Kelly, enabling the French leather goods house to face down rivals and become a global megabrand with a market capitalisation greater than Nike’s.

Brands like Dior and Valentino are banking on India’s high growth potential, but it will take more than dazzling shows and sleek stores to turn this complex market into a major revenue source.

Brands like Dior and Valentino are banking on India’s high growth potential, but it will take more than dazzling shows and sleek stores to turn this complex market into a major revenue source.

Occasionwear’s late-pandemic comeback may have felt like a reactionary fluke, but retailers and designers are betting it’s more than a trend.

Occasionwear’s late-pandemic comeback may have felt like a reactionary fluke, but retailers and designers are betting it’s more than a trend.
Mike Amiri’s namesake brand is diving deeper into the sports world through a new partnership with La Liga’s FC Barcelona.