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Ami’s Evolving Paris Attitude

After growing sales ten-fold to over €300 million, designer-entrepreneur Alexandre Mattiussi and chief executive Nicolas Santi-Weill plan to cultivate a more nuanced, cohesive image.

Ami’s Evolving Paris Attitude

After growing sales ten-fold to over €300 million, designer-entrepreneur Alexandre Mattiussi and chief executive Nicolas Santi-Weill plan to cultivate a more nuanced, cohesive image.


Can Stone Island Scale Without Losing Its Spirit?

CEO Robert Triefus is balancing celebrity-fronted global campaigns and flagship stores in luxury shopping hubs with efforts to preserve the brand’s tribal appeal.

Can Stone Island Scale Without Losing Its Spirit?

CEO Robert Triefus is balancing celebrity-fronted global campaigns and flagship stores in luxury shopping hubs with efforts to preserve the brand’s tribal appeal.


Industry Leaders Share Perspectives at Milan Fashion Week Men’s Celebration

BoF, together with Amazon Fashion, unite renowned designers, executives, entrepreneurs and creatives from brands and businesses including Prada, Bottega Veneta, Moncler, Bally, Versace, Marni, Stone Island, Zegna, Tod’s, Cabana Magazine, Diesel and Setchu.

Industry Leaders Share Perspectives at Milan Fashion Week Men’s Celebration

BoF, together with Amazon Fashion, unite renowned designers, executives, entrepreneurs and creatives from brands and businesses including Prada, Bottega Veneta, Moncler, Bally, Versace, Marni, Stone Island, Zegna, Tod’s, Cabana Magazine, Diesel and Setchu.


The Philosophy Behind Lemaire’s $100 Million Ascent

Demand for the Paris label’s androgynous, utilitarian wardrobe has grown ten-fold since 2019 as shoppers turn their back on logo-mania and embrace the brand’s more subtle ethos. ‘Reality isn’t a dirty word,’ says co-creative director Christophe Lemaire.

The Philosophy Behind Lemaire’s $100 Million Ascent

Demand for the Paris label’s androgynous, utilitarian wardrobe has grown ten-fold since 2019 as shoppers turn their back on logo-mania and embrace the brand’s more subtle ethos. ‘Reality isn’t a dirty word,’ says co-creative director Christophe Lemaire.


Proenza Schouler Founders Depart the Brand

Designers Jack McCollough and Lazaro Hernandez are exiting the New York-based label they founded 20 years ago.

Proenza Schouler Founders Depart the Brand

Designers Jack McCollough and Lazaro Hernandez are exiting the New York-based label they founded 20 years ago.


Prada’s Plan for Growing in a Luxury Downturn

What's 'polyhedric brand equity'? Chief executive Andrea Guerra breaks down how Prada and Miu Miu — luxury’s ‘cultural brands’ par excellence — continued to outperform the market last year, and his outlook for 2025.

Prada’s Plan for Growing in a Luxury Downturn

What's 'polyhedric brand equity'? Chief executive Andrea Guerra breaks down how Prada and Miu Miu — luxury’s ‘cultural brands’ par excellence — continued to outperform the market last year, and his outlook for 2025.


Inside Luxury’s Broken Audit System

LVMH-owned Dior missed glaring problems during an assessment of working and safety conditions in its production arm in Italy last year, according to a review of unpublished court documents.

Inside Luxury’s Broken Audit System

LVMH-owned Dior missed glaring problems during an assessment of working and safety conditions in its production arm in Italy last year, according to a review of unpublished court documents.


The Best of BoF 2024: Designer Reboots and a Rocky Market

The luxury industry was under pressure in 2024 as customers pulled back on high-end purchases. Brands from Chanel to Valentino to Fendi changed their creative lineups, hoping to jump-start demand. But the struggles at Gucci and Burberry show how tricky executing a designer relaunch can be.

The Best of BoF 2024: Designer Reboots and a Rocky Market

The luxury industry was under pressure in 2024 as customers pulled back on high-end purchases. Brands from Chanel to Valentino to Fendi changed their creative lineups, hoping to jump-start demand. But the struggles at Gucci and Burberry show how tricky executing a designer relaunch can be.


Milanese Momentum: How The Attico Turned Buzz Into Longevity

When Gilda Ambrosio and Giorgia Tordini founded their womenswear brand in 2016, the Italian designers generated both buzz and business instantly, landing 140 stockists and an approximately 80 percent sell-through rate in their first year. Eight years on, having navigated a global pandemic and on-going economic and market uncertainty, BoF sits down with The Attico’s leaders to learn about how they built a brand with creative and commercial longevity.

Milanese Momentum: How The Attico Turned Buzz Into Longevity

When Gilda Ambrosio and Giorgia Tordini founded their womenswear brand in 2016, the Italian designers generated both buzz and business instantly, landing 140 stockists and an approximately 80 percent sell-through rate in their first year. Eight years on, having navigated a global pandemic and on-going economic and market uncertainty, BoF sits down with The Attico’s leaders to learn about how they built a brand with creative and commercial longevity.


Why Fashion Is Maxing Out on Minimalism

The Row’s success – including a recent investment from the families behind Chanel and L’Oréal at a unicorn valuation – is the most prestigious example of a rising generation of women-led independent brands that sell minimalist, approachably chic clothes. Some of them have billion-dollar aspirations of their own.

Why Fashion Is Maxing Out on Minimalism

The Row’s success – including a recent investment from the families behind Chanel and L’Oréal at a unicorn valuation – is the most prestigious example of a rising generation of women-led independent brands that sell minimalist, approachably chic clothes. Some of them have billion-dollar aspirations of their own.


Margherita Missoni’s Maccapani Brand Attracts Investment From Bizzarri Family, Collaborates With eBay

The family of former Gucci CEO Marco Bizzarri has taken a minority stake in the Italian knitwear scion’s new womenswear venture.

Margherita Missoni’s Maccapani Brand Attracts Investment From Bizzarri Family, Collaborates With eBay

The family of former Gucci CEO Marco Bizzarri has taken a minority stake in the Italian knitwear scion’s new womenswear venture.


Cucinelli Stock Slide Hints at Tough Results Season

Downbeat investor reaction to Brunello Cucinelli’s solid second-quarter earnings is an ominous sign for Europe’s luxury goods companies.

Cucinelli Stock Slide Hints at Tough Results Season

Downbeat investor reaction to Brunello Cucinelli’s solid second-quarter earnings is an ominous sign for Europe’s luxury goods companies.