The Big Luxury Stories We’re Tracking in 2026
Who will be held accountable if designer revamps don’t land? Plus, the fallout from Saks’ expected bankruptcy, Dior hits stores, a long road in China and more.
Luxury
How rapid change is reshaping the tradition-soaked luxury sector in Europe and beyond.
Highlights
Luxury Fashion Is Rethinking Its Value to Shoppers
After years of raising prices with no corresponding bump in quality or creativity, the industry is being forced to rebuild its trust with shoppers, according to the BoF-McKinsey State of Fashion 2026.
Can We Fix the Fashion System?
An informal survey of BoF readers reveals a glaring gap between fashion’s senior executives and frontline workers on the most critical issues facing the industry in 2026, writes Imran Amed.
Case Studies & Reports
Latest News & Analysis
This Week: The Oscars Bring Red Carpet Season to a Close; Lululemon Adrift
The 98th Academy Awards, and Vanity Fair’s revamped after-party, bring luxury brands’ red-carpet strategies to a crescendo. Plus, Lululemon reports quarterly results with the CEO job still vacant.
This Week: The Oscars Bring Red Carpet Season to a Close; Lululemon Adrift
The 98th Academy Awards, and Vanity Fair’s revamped after-party, bring luxury brands’ red-carpet strategies to a crescendo. Plus, Lululemon reports quarterly results with the CEO job still vacant.
Hermès ‘Game’ Leaves a Bad Taste
In this week’s High Margin luxury newsletter: A softening resale market for Birkin and Kelly bags poses questions for luxury powerhouse Hermès. Plus, a run on Chanel’s stores during Paris Fashion Week.
Hermès ‘Game’ Leaves a Bad Taste
In this week’s High Margin luxury newsletter: A softening resale market for Birkin and Kelly bags poses questions for luxury powerhouse Hermès. Plus, a run on Chanel’s stores during Paris Fashion Week.
LVMH Names Béatrice Goasglas CEO of Tag Heuer
Goasglas is set to head the luxury conglomerate’s biggest watch label after the sudden exit of former chief executive Antoine Pin in January.
LVMH Names Béatrice Goasglas CEO of Tag Heuer
Goasglas is set to head the luxury conglomerate’s biggest watch label after the sudden exit of former chief executive Antoine Pin in January.
Harrods Hasn’t Fully Reckoned With Former Owner’s Abuse, Victims Say
Harrods is still grappling with the dark legacy of former owner Mohamed Al Fayed’s serial sexual abuse, facing ongoing internal investigations, compensation negotiations and calls for greater accountability.
Harrods Hasn’t Fully Reckoned With Former Owner’s Abuse, Victims Say
Harrods is still grappling with the dark legacy of former owner Mohamed Al Fayed’s serial sexual abuse, facing ongoing internal investigations, compensation negotiations and calls for greater accountability.
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Missoni’s Plans Under New Ownership
The Italian knitwear house joins a growing list of heritage brands sold to outside investors. Chief executive Livio Proli discusses the strategy behind Missoni’s next phase.
Missoni’s Plans Under New Ownership
The Italian knitwear house joins a growing list of heritage brands sold to outside investors. Chief executive Livio Proli discusses the strategy behind Missoni’s next phase.
Stefano Gallici’s Ann Demeulemeester Revival Is on the Right Track
Sales at the cult Belgian label grew 40 percent last year. Owner Claudio Antonioli is betting on pre-collections and new stores to keep up the momentum.
Stefano Gallici’s Ann Demeulemeester Revival Is on the Right Track
Sales at the cult Belgian label grew 40 percent last year. Owner Claudio Antonioli is betting on pre-collections and new stores to keep up the momentum.
Can Big Luxury Find Its New Look?
Sex sells — if anyone can figure out what sexy means in 2026. Robert Williams tracks the search for a new silhouette at Kering’s Gucci, LVMH’s Dior and more.
Can Big Luxury Find Its New Look?
Sex sells — if anyone can figure out what sexy means in 2026. Robert Williams tracks the search for a new silhouette at Kering’s Gucci, LVMH’s Dior and more.
Prada Sales Climb 9% in 2025 as Versace Era Begins
Strong growth at Miu Miu helped lift results, but the Italian luxury group said that integrating Versace will weigh on margins in the near term as it begins the turnaround of the struggling brand
Prada Sales Climb 9% in 2025 as Versace Era Begins
Strong growth at Miu Miu helped lift results, but the Italian luxury group said that integrating Versace will weigh on margins in the near term as it begins the turnaround of the struggling brand
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Swatch Group vs Morgan Stanley: It’s Time for Transparency
After Swatch Group launched an attack on Morgan Stanley’s influential annual watch report, Swatch-owned Tissot cracks open the door for a glimpse at some numbers and Robin Swithinbank says it’s time a secretive industry came clean on financials.
Swatch Group vs Morgan Stanley: It’s Time for Transparency
After Swatch Group launched an attack on Morgan Stanley’s influential annual watch report, Swatch-owned Tissot cracks open the door for a glimpse at some numbers and Robin Swithinbank says it’s time a secretive industry came clean on financials.
Is Armani Any Closer to a Stake Sale?
Half a year after Giorgio Armani’s death, it appears to be business as usual at the sprawling fashion empire while potential investors continue to circle with no firm bid in sight.
Is Armani Any Closer to a Stake Sale?
Half a year after Giorgio Armani’s death, it appears to be business as usual at the sprawling fashion empire while potential investors continue to circle with no firm bid in sight.
This Week: Gucci, Fendi and Marni Put to the Test
Kering, LVMH and OTB all have significant skin in the game this Milan Fashion Week with new designer runway debuts at storied Italian brands.
This Week: Gucci, Fendi and Marni Put to the Test
Kering, LVMH and OTB all have significant skin in the game this Milan Fashion Week with new designer runway debuts at storied Italian brands.
20 Years of Erdem: London’s Indie Survivor
How designer Erdem Moralioğlu’s label has outlived peers, surviving Brexit and the bankruptcies of Barneys, Matches and Saks with a consistent and soulful signature rooted in a fascination with the feminine, the tension between control and ‘undone-ness’ and an obsession with beauty.
20 Years of Erdem: London’s Indie Survivor
How designer Erdem Moralioğlu’s label has outlived peers, surviving Brexit and the bankruptcies of Barneys, Matches and Saks with a consistent and soulful signature rooted in a fascination with the feminine, the tension between control and ‘undone-ness’ and an obsession with beauty.
THE NEWS IN BRIEF
Lanvin Deputy CEO Siddhartha Shukla Exits Brand
Owner Lanvin Group said it is ‘fully committed’ to the French label’s development under creative director Peter Copping, with CEO Andy Lew in charge of management.
Marco De Vincenzo Exits Etro
The creative director’s departure after four years was a decision of ‘mutual agreement’ according to the Italian label.
Harris Reed Exits Nina Ricci
Reed plans to focus on his own brand after three and a half years as creative director for the Puig-owned label.
Missoni Family Exits Namesake Brand
The transaction gives FSI, a Milan-based private equity fund, a controlling share in the Italian luxury house, as more founder-owned brands turn to investors to fund growth and weather a tough global market.
Rolex Enthusiasts Get Kalshi Contracts to Bet on Watch Prices
The contracts allow users to trade on outcomes such as whether an item will surpass a price threshold or predict whether a brand will launch a new model.
Giambattista Valli Again Cancels Paris Fashion Show
Following a last-minute withdrawal from the couture calendar in January, the label, which is majority-owned by Pinault family investment fund Artémis, cancelled a runway outing scheduled for March 6.
Arnault Tightens Grip on LVMH as His Stake Crosses the 50% Mark
Now the Arnault family also has over 65 percent of LVMH’s voting rights.
Zadig & Voltaire Names Dan Sablon Creative Director
Sablon, who serves as Vogue France’s cultural director-at-large, will show his first collection for the French fashion label in March during Paris Fashion Week.