Quince Appoints First Head of Brand Strategy and Narrative
Dakota Kate Isaacs, a longtime Deciem director, will work to deepen Quince’s emotional connection with consumers and to minimise its reputation as a seller of dupes.
Direct-to-Consumer
How direct-to-consumer brands and retail concepts are reshaping the industry, online and off.
What Happens When Digital Brands Have to Cut Back on Marketing
With an uncertain economic outlook, digital brands are forced to make tough calls on whether to cut back on marketing at the expense of growth or continue to spend and accept lower profits.
What Happens When Digital Brands Have to Cut Back on Marketing
With an uncertain economic outlook, digital brands are forced to make tough calls on whether to cut back on marketing at the expense of growth or continue to spend and accept lower profits.
Case Study | How to Build a Profitable DTC Brand
With the direct-to-consumer funding heyday now over, DTC brands need to turn a profit. Unlike their revenue-obsessed counterparts, DTC pioneers Marine Layer, Meundies and Trinny London offer a blueprint for achieving both top- and bottom-line growth.
Case Study | How to Build a Profitable DTC Brand
With the direct-to-consumer funding heyday now over, DTC brands need to turn a profit. Unlike their revenue-obsessed counterparts, DTC pioneers Marine Layer, Meundies and Trinny London offer a blueprint for achieving both top- and bottom-line growth.
The Year Ahead: The DTC Reckoning Is Coming For Fashion
Mounting digital marketing costs and e-commerce readjustments have put the viability of pure direct-to-consumer business models into question. The State of Fashion 2023 reveals that most brands will need to diversify their channel mix beyond DTC to generate growth.
The Year Ahead: The DTC Reckoning Is Coming For Fashion
Mounting digital marketing costs and e-commerce readjustments have put the viability of pure direct-to-consumer business models into question. The State of Fashion 2023 reveals that most brands will need to diversify their channel mix beyond DTC to generate growth.
How DTC Brands Are Cutting Costs
Start-ups under pressure to operate in the black have logistics and marketing expenses in their sights.
How DTC Brands Are Cutting Costs
Start-ups under pressure to operate in the black have logistics and marketing expenses in their sights.
How Amazon Fits Into the New DTC Playbook
Digital brands that once steered clear of Amazon are more open to selling on the marketplace, as the e-commerce slowdown and rising marketing costs makes it harder to find customers on their own.
How Amazon Fits Into the New DTC Playbook
Digital brands that once steered clear of Amazon are more open to selling on the marketplace, as the e-commerce slowdown and rising marketing costs makes it harder to find customers on their own.
How Brands Can Turn Customers Into Repeat Shoppers
In a saturated market where customer acquisition costs are on the rise, fashion and beauty start-ups are exploring ways to boost repeat business.
How Brands Can Turn Customers Into Repeat Shoppers
In a saturated market where customer acquisition costs are on the rise, fashion and beauty start-ups are exploring ways to boost repeat business.
Allbirds Co-CEO On Why DTC Brands Are Going Multichannel
Today, running an online business requires more than just a Shopify storefront and ads on social media, explains Allbirds co-founder and co-CEO in an interview for The State of Fashion 2023.
Allbirds Co-CEO On Why DTC Brands Are Going Multichannel
Today, running an online business requires more than just a Shopify storefront and ads on social media, explains Allbirds co-founder and co-CEO in an interview for The State of Fashion 2023.
The Debrief | Why So Many Direct-to-Consumer Brands Are for Sale Right Now
As the economy weakens and funding dries up, digital brands may face pressure to sell from investors. To do so, they’ll need to prove they’re more than just another money-losing start-up.
The Debrief | Why So Many Direct-to-Consumer Brands Are for Sale Right Now
As the economy weakens and funding dries up, digital brands may face pressure to sell from investors. To do so, they’ll need to prove they’re more than just another money-losing start-up.
The Next Wave of DTC Acquisitions
As the economy weakens and funding dries up, more digital upstarts will face pressure to sell. They’ll have no trouble finding buyers – if they can prove they’re more than just another money-losing start-up.
The Next Wave of DTC Acquisitions
As the economy weakens and funding dries up, more digital upstarts will face pressure to sell. They’ll have no trouble finding buyers – if they can prove they’re more than just another money-losing start-up.
Why Warby Parker’s Stock Soared This Week, and Allbirds’ Sank
The diverging paths for the two trailblazing direct-to-consumer brands is the latest indication that investors now value a clear path to profitability over growth.
Why Warby Parker’s Stock Soared This Week, and Allbirds’ Sank
The diverging paths for the two trailblazing direct-to-consumer brands is the latest indication that investors now value a clear path to profitability over growth.
Why the New Guard of Digital Brands Are Embracing Wholesale
When even Glossier and Allbirds are signing deals with multi-brand retailers, it’s clear the go-it-alone era is over. Here’s how some new brands are building wholesale into their business plan from the get-go.
Why the New Guard of Digital Brands Are Embracing Wholesale
When even Glossier and Allbirds are signing deals with multi-brand retailers, it’s clear the go-it-alone era is over. Here’s how some new brands are building wholesale into their business plan from the get-go.
How In-Store Services Help DTC Brands Win at Brick-and-Mortar
A growing number of direct-to-consumer brands have found a winning retail formula by putting a modern spin on routine services such as piercings and eye exams.
How In-Store Services Help DTC Brands Win at Brick-and-Mortar
A growing number of direct-to-consumer brands have found a winning retail formula by putting a modern spin on routine services such as piercings and eye exams.
THE NEWS IN BRIEF
Warby Parker Appoints New CFO
The eyewear maker on Monday announced that former Macy’s executive Adrian Mitchell joined the company as finance chief this month.
Allbirds to Close Remaining US Stores
The footwear maker will keep two outlet stores open and redirect its focus to e-commerce and wholesale as its losses mount.
Warby Parker’s Revenue, Profits Soar in Third Quarter
The eyewear maker’s net income more than tripled to $6 million during the period despite increased marketing spend as retail expansion continues to drive the business. But the brand lowered full-year revenue guidance amid ongoing macroeconomic uncertainty.
Intimates Brand Parade to Shutter After 6 Years
The Gen-Z favourite known for its undergarments and inclusive marketing will close on Oct. 28.
Outdoor Voices’ Ty Haney Sued by Investors in Energy Drink Venture
A group of local Boulder, Colorado-based investors in Haney’s beverage company, Joggy, filed a lawsuit against her this month, alleging securities fraud.
Trinny London Hires New CMO, Revamps Branding Strategy
With a Charlotte Tilbury alum as its new marketing chief, the eight-year-old UK beauty brand is homing in on storytelling as it chases global expansion.
Warby Parker Announces Executive Changes, End of At-Home Try-On
The eyewear maker said it will discontinue its longstanding program amid its ongoing brick-and-mortar expansion, and announced that its finance chief, Steve Miller, will leave the business in October.