Quince Appoints First Head of Brand Strategy and Narrative
Dakota Kate Isaacs, a longtime Deciem director, will work to deepen Quince’s emotional connection with consumers and to minimise its reputation as a seller of dupes.
Direct-to-Consumer
How direct-to-consumer brands and retail concepts are reshaping the industry, online and off.
For Many Digital Retailers, Profits and Growth Appear to Be Mutually Exclusive
DTC brands and e-commerce platforms delivered some rare good news this week in the form of shrinking losses, but investors were largely unimpressed.
For Many Digital Retailers, Profits and Growth Appear to Be Mutually Exclusive
DTC brands and e-commerce platforms delivered some rare good news this week in the form of shrinking losses, but investors were largely unimpressed.
Which Start-Up Will Win the Race to Profitability?
Allbirds, Warby Parker, The RealReal and others have plenty to prove when they report earnings this week. That, plus what else to watch for.
Which Start-Up Will Win the Race to Profitability?
Allbirds, Warby Parker, The RealReal and others have plenty to prove when they report earnings this week. That, plus what else to watch for.
Why There May Never Be a Gen-Z Glossier or Warby Parker
Instead of emulating the face-paced growth favoured by their predecessors, Gen-Z-centric fashion and beauty start-ups are taking a steadier approach to brand-building.
Why There May Never Be a Gen-Z Glossier or Warby Parker
Instead of emulating the face-paced growth favoured by their predecessors, Gen-Z-centric fashion and beauty start-ups are taking a steadier approach to brand-building.
At Hyaloid, Evolving DTC to a Multiplatform Model
CEO Oh Sang Hyeon shares how Hyaloid’s latest platform strives to ease the customer user experience through several applications delivered on one platform technology, accessed with the use of one password on its social commerce service.
At Hyaloid, Evolving DTC to a Multiplatform Model
CEO Oh Sang Hyeon shares how Hyaloid’s latest platform strives to ease the customer user experience through several applications delivered on one platform technology, accessed with the use of one password on its social commerce service.
Why Fashion Hasn’t Given Up on Social Commerce
Outside Asian markets, companies have yet to see lasting success in melding social media and e-commerce. But platforms and brands continue to adapt social selling to meet their respective consumers.
Why Fashion Hasn’t Given Up on Social Commerce
Outside Asian markets, companies have yet to see lasting success in melding social media and e-commerce. But platforms and brands continue to adapt social selling to meet their respective consumers.
Walmart Sells Menswear Brand Bonobos
The deal is the latest sign that Walmart’s efforts to move into the DTC sector have fallen short.
Walmart Sells Menswear Brand Bonobos
The deal is the latest sign that Walmart’s efforts to move into the DTC sector have fallen short.
Will Brands Ever Get Product Recommendations Right?
The technology that exists for brands to offer customers individualised online shopping experiences is expensive and complex. But some start-ups are finding ways to personalise product recommendations and more.
Will Brands Ever Get Product Recommendations Right?
The technology that exists for brands to offer customers individualised online shopping experiences is expensive and complex. But some start-ups are finding ways to personalise product recommendations and more.
Should Brands Stop Offering Free Returns?
Fashion start-ups can no longer foot the bill for costly online returns, but they have to find ways to reduce the costs of returns without losing customers.
Should Brands Stop Offering Free Returns?
Fashion start-ups can no longer foot the bill for costly online returns, but they have to find ways to reduce the costs of returns without losing customers.
How UK Brands Can Navigate US Expansion
To break into the hard-to-penetrate American market, British-born DTC upstarts are embracing wholesale and investing in US-centric marketing channels.
How UK Brands Can Navigate US Expansion
To break into the hard-to-penetrate American market, British-born DTC upstarts are embracing wholesale and investing in US-centric marketing channels.
Are DTC Brands Pulling Off Brick-and-Mortar?
As online advertising remains expensive and crowded, digital brands continue to invest in physical stores to drive customer growth. Warby Parker and Allbirds provide disparate case studies for how to navigate physical retail.
Are DTC Brands Pulling Off Brick-and-Mortar?
As online advertising remains expensive and crowded, digital brands continue to invest in physical stores to drive customer growth. Warby Parker and Allbirds provide disparate case studies for how to navigate physical retail.
How the DTC Bust Could Play Out
Fashion and beauty start-up valuations appear to have stabilised after plunging last year, though it may be months or even years before many return to their old highs — if they ever do. But there are ways for emerging and established players to ride out the downturn.
How the DTC Bust Could Play Out
Fashion and beauty start-up valuations appear to have stabilised after plunging last year, though it may be months or even years before many return to their old highs — if they ever do. But there are ways for emerging and established players to ride out the downturn.
Wholesale Brands Want to Be the New DTC Disruptors
Brands that once ruled multi-brand retailers are investing in DTC to build connections with customers and improve their margins. But like digitally native brands before them, they’re finding fatter profits remain elusive.
Wholesale Brands Want to Be the New DTC Disruptors
Brands that once ruled multi-brand retailers are investing in DTC to build connections with customers and improve their margins. But like digitally native brands before them, they’re finding fatter profits remain elusive.
THE NEWS IN BRIEF
Warby Parker Appoints New CFO
The eyewear maker on Monday announced that former Macy’s executive Adrian Mitchell joined the company as finance chief this month.
Allbirds to Close Remaining US Stores
The footwear maker will keep two outlet stores open and redirect its focus to e-commerce and wholesale as its losses mount.
Warby Parker’s Revenue, Profits Soar in Third Quarter
The eyewear maker’s net income more than tripled to $6 million during the period despite increased marketing spend as retail expansion continues to drive the business. But the brand lowered full-year revenue guidance amid ongoing macroeconomic uncertainty.
Intimates Brand Parade to Shutter After 6 Years
The Gen-Z favourite known for its undergarments and inclusive marketing will close on Oct. 28.
Outdoor Voices’ Ty Haney Sued by Investors in Energy Drink Venture
A group of local Boulder, Colorado-based investors in Haney’s beverage company, Joggy, filed a lawsuit against her this month, alleging securities fraud.
Trinny London Hires New CMO, Revamps Branding Strategy
With a Charlotte Tilbury alum as its new marketing chief, the eight-year-old UK beauty brand is homing in on storytelling as it chases global expansion.
Warby Parker Announces Executive Changes, End of At-Home Try-On
The eyewear maker said it will discontinue its longstanding program amid its ongoing brick-and-mortar expansion, and announced that its finance chief, Steve Miller, will leave the business in October.