Quince Appoints First Head of Brand Strategy and Narrative
Dakota Kate Isaacs, a longtime Deciem director, will work to deepen Quince’s emotional connection with consumers and to minimise its reputation as a seller of dupes.
Direct-to-Consumer
How direct-to-consumer brands and retail concepts are reshaping the industry, online and off.
Why Some DTC Brands Are Raising Debt, Not Venture Capital
In a conservative investment environment, the few start-ups that can access traditional venture capital are opting to take out loans, and battle higher interest rates, to fund business essentials like marketing and inventory.
Why Some DTC Brands Are Raising Debt, Not Venture Capital
In a conservative investment environment, the few start-ups that can access traditional venture capital are opting to take out loans, and battle higher interest rates, to fund business essentials like marketing and inventory.
Why DTC Companies Should Avoid Venture Capital
All that cash might be tempting, but the motivations of founders and venture investors are rarely aligned, writes Imran Amed.
Why DTC Companies Should Avoid Venture Capital
All that cash might be tempting, but the motivations of founders and venture investors are rarely aligned, writes Imran Amed.
What Happened at Parade
The underwear start-up was once pegged as Gen-Z’s answer to Victoria’s Secret. But investors, executives and founder Cami Téllez couldn’t agree on whether to prioritise growth or profitability. They ended up with the worst of both worlds.
What Happened at Parade
The underwear start-up was once pegged as Gen-Z’s answer to Victoria’s Secret. But investors, executives and founder Cami Téllez couldn’t agree on whether to prioritise growth or profitability. They ended up with the worst of both worlds.
The DTC Watch Brands With Luxury Ambitions
Timepiece start-ups like Baltic, which went from Kickstarter campaign to producing $50K collector grade watches, and Christopher Ward, who is on track to reach $40 million in sales this year, are leveraging collector communities and innovation to take on high luxury watchmaking.
The DTC Watch Brands With Luxury Ambitions
Timepiece start-ups like Baltic, which went from Kickstarter campaign to producing $50K collector grade watches, and Christopher Ward, who is on track to reach $40 million in sales this year, are leveraging collector communities and innovation to take on high luxury watchmaking.
The DTC Eyewear Brands Challenging Warby Parker
Warby Parker’s continued brick-and-mortar expansion has given two of its less recognisable digitally-native peers — Zenni Optical and Eyebuydirect — a chance to raise their profiles among online shoppers.
The DTC Eyewear Brands Challenging Warby Parker
Warby Parker’s continued brick-and-mortar expansion has given two of its less recognisable digitally-native peers — Zenni Optical and Eyebuydirect — a chance to raise their profiles among online shoppers.
What Investors Want From DTC Brands
Cautious investors are finding safer bets in tech-focused platforms that create products for digitally-native brands over traditional DTC start-ups.
What Investors Want From DTC Brands
Cautious investors are finding safer bets in tech-focused platforms that create products for digitally-native brands over traditional DTC start-ups.
What Parade’s Sale Says About the State of DTC
The Gen-Z intimates brand’s sale to a little-known strategic is the latest in an ongoing series of less than desirable exits for unprofitable digitally-native start-ups.
What Parade’s Sale Says About the State of DTC
The Gen-Z intimates brand’s sale to a little-known strategic is the latest in an ongoing series of less than desirable exits for unprofitable digitally-native start-ups.
Why Brand Awareness Is DTC’s New Challenge
Brands like Warby Parker, Allbirds and Olaplex have successfully slashed digital advertising costs. Now they need to figure out new ways to find customers.
Why Brand Awareness Is DTC’s New Challenge
Brands like Warby Parker, Allbirds and Olaplex have successfully slashed digital advertising costs. Now they need to figure out new ways to find customers.
The Unassuming T-Shirt Brand Trying to Break the DTC Curse
True Classic has emerged from a sea of men’s brands promising the perfect t-shirt, managing to build a big audience without bleeding cash.
The Unassuming T-Shirt Brand Trying to Break the DTC Curse
True Classic has emerged from a sea of men’s brands promising the perfect t-shirt, managing to build a big audience without bleeding cash.
The BoF Podcast | Allbirds’ Tim Brown on Learning to Lead With Resilience
The co-founder and chief innovation officer of the Nasdaq-listed sneaker brand reflects on how his time as a professional footballer prepared him to lead a business through the highs and the lows.
The BoF Podcast | Allbirds’ Tim Brown on Learning to Lead With Resilience
The co-founder and chief innovation officer of the Nasdaq-listed sneaker brand reflects on how his time as a professional footballer prepared him to lead a business through the highs and the lows.
Building a Rewards Programme That Keeps Fickle Customers Coming Back
Facing a competitive landscape and unreliable online shoppers, brands can no longer rely on a traditional points-based offering to drive repeat purchases.
Building a Rewards Programme That Keeps Fickle Customers Coming Back
Facing a competitive landscape and unreliable online shoppers, brands can no longer rely on a traditional points-based offering to drive repeat purchases.
Should DTC Brands Open Their Own Factories?
Some digitally native start-ups are buying or building factories to cut production times and control quality. But not every company is built to handle manufacturing themselves.
Should DTC Brands Open Their Own Factories?
Some digitally native start-ups are buying or building factories to cut production times and control quality. But not every company is built to handle manufacturing themselves.
THE NEWS IN BRIEF
Warby Parker Appoints New CFO
The eyewear maker on Monday announced that former Macy’s executive Adrian Mitchell joined the company as finance chief this month.
Allbirds to Close Remaining US Stores
The footwear maker will keep two outlet stores open and redirect its focus to e-commerce and wholesale as its losses mount.
Warby Parker’s Revenue, Profits Soar in Third Quarter
The eyewear maker’s net income more than tripled to $6 million during the period despite increased marketing spend as retail expansion continues to drive the business. But the brand lowered full-year revenue guidance amid ongoing macroeconomic uncertainty.
Intimates Brand Parade to Shutter After 6 Years
The Gen-Z favourite known for its undergarments and inclusive marketing will close on Oct. 28.
Outdoor Voices’ Ty Haney Sued by Investors in Energy Drink Venture
A group of local Boulder, Colorado-based investors in Haney’s beverage company, Joggy, filed a lawsuit against her this month, alleging securities fraud.
Trinny London Hires New CMO, Revamps Branding Strategy
With a Charlotte Tilbury alum as its new marketing chief, the eight-year-old UK beauty brand is homing in on storytelling as it chases global expansion.
Warby Parker Announces Executive Changes, End of At-Home Try-On
The eyewear maker said it will discontinue its longstanding program amid its ongoing brick-and-mortar expansion, and announced that its finance chief, Steve Miller, will leave the business in October.