Customer Acquisition
What’s Behind DTC’s Sudden Obsession With Indie Fashion
Warby Parker, Everlane and other brands are partnering with small, but buzzy fashion labels as an inexpensive way to find new customers, and regain some status with shoppers who have moved on.
What’s Behind DTC’s Sudden Obsession With Indie Fashion
Warby Parker, Everlane and other brands are partnering with small, but buzzy fashion labels as an inexpensive way to find new customers, and regain some status with shoppers who have moved on.
Everlane Still Wants to Be a $1 Billion Brand. Is That Even Possible?
Founder Michael Preysman and his investors are back in growth mode after implementing cost cuts and changes to the product mix last year. Whether Everlane can find a new leader to make it the sales juggernaut it's always dreamt of being will be a test case for whether late-stage start-ups can escape the direct-to-consumer curse.
Everlane Still Wants to Be a $1 Billion Brand. Is That Even Possible?
Founder Michael Preysman and his investors are back in growth mode after implementing cost cuts and changes to the product mix last year. Whether Everlane can find a new leader to make it the sales juggernaut it's always dreamt of being will be a test case for whether late-stage start-ups can escape the direct-to-consumer curse.
Why DTC Brands Aren’t Swayed by Cheaper Social Media Ads
The cost to advertise on Meta — once digital brands’ primary marketing channel — has finally come down. But start-ups will continue to decrease their reliance on social media, including investing more in offline advertising and in targeting customers on Google, where the intent to buy is higher.
Why DTC Brands Aren’t Swayed by Cheaper Social Media Ads
The cost to advertise on Meta — once digital brands’ primary marketing channel — has finally come down. But start-ups will continue to decrease their reliance on social media, including investing more in offline advertising and in targeting customers on Google, where the intent to buy is higher.
Case Study | How to Build a Profitable DTC Brand
With the direct-to-consumer funding heyday now over, DTC brands need to turn a profit. Unlike their revenue-obsessed counterparts, DTC pioneers Marine Layer, Meundies and Trinny London offer a blueprint for achieving both top- and bottom-line growth.
Case Study | How to Build a Profitable DTC Brand
With the direct-to-consumer funding heyday now over, DTC brands need to turn a profit. Unlike their revenue-obsessed counterparts, DTC pioneers Marine Layer, Meundies and Trinny London offer a blueprint for achieving both top- and bottom-line growth.
The Year Ahead: Digital Marketing in the Age of Privacy
As digital marketing becomes less effective and more costly, brands will embrace creative campaigns and channels such as retail media networks and the metaverse to achieve greater returns on investment and deepen community-led customer engagement.
The Year Ahead: Digital Marketing in the Age of Privacy
As digital marketing becomes less effective and more costly, brands will embrace creative campaigns and channels such as retail media networks and the metaverse to achieve greater returns on investment and deepen community-led customer engagement.
How Brands Find Customers in New Markets
Trunk shows, niche newsletters and old fashioned word of mouth are creative ways to reach your target audience without relying on traditional advertising.
How Brands Find Customers in New Markets
Trunk shows, niche newsletters and old fashioned word of mouth are creative ways to reach your target audience without relying on traditional advertising.
How Brands Can Turn Customers Into Repeat Shoppers
In a saturated market where customer acquisition costs are on the rise, fashion and beauty start-ups are exploring ways to boost repeat business.
How Brands Can Turn Customers Into Repeat Shoppers
In a saturated market where customer acquisition costs are on the rise, fashion and beauty start-ups are exploring ways to boost repeat business.
How Online Privacy Rules Changed the Way Fashion Finds Customers
Apple’s new privacy settings weren’t the first move to limit data companies have access to and won’t be the last, meaning brands can’t rely on their old playbooks to target new shoppers.
How Online Privacy Rules Changed the Way Fashion Finds Customers
Apple’s new privacy settings weren’t the first move to limit data companies have access to and won’t be the last, meaning brands can’t rely on their old playbooks to target new shoppers.
The Technology Turning New Shoppers Into Loyal Customers
Abundant data and advanced analytics are helping brands create new models of their customers’ lifetime value. The aim is to gain better insight into which shoppers are worth investing in.
The Technology Turning New Shoppers Into Loyal Customers
Abundant data and advanced analytics are helping brands create new models of their customers’ lifetime value. The aim is to gain better insight into which shoppers are worth investing in.
BoF Live: How Brands Can Use E-Commerce to Create Lasting Customer Relationships
From the shift to storytelling to user generated content, Shopify Plus’ Head of EMEA Shimona Mehta and Ilia Beauty CEO Lynda Berkowitz joined BoF’s Robin Mellery-Pratt to discuss customer acquisition strategies and how e-commerce can build consumer relationships that last.
BoF Live: How Brands Can Use E-Commerce to Create Lasting Customer Relationships
From the shift to storytelling to user generated content, Shopify Plus’ Head of EMEA Shimona Mehta and Ilia Beauty CEO Lynda Berkowitz joined BoF’s Robin Mellery-Pratt to discuss customer acquisition strategies and how e-commerce can build consumer relationships that last.
The Year Ahead: Smoothing the Path to Purchase
Companies are investing in new strategies to speed consumers along the path from product discovery to purchasing.
The Year Ahead: Smoothing the Path to Purchase
Companies are investing in new strategies to speed consumers along the path from product discovery to purchasing.
How to Acquire Customers in a Crowded Digital Landscape
As more brands saturate the e-commerce retail space, companies are finding new — and sometimes very old — ways to market themselves.
How to Acquire Customers in a Crowded Digital Landscape
As more brands saturate the e-commerce retail space, companies are finding new — and sometimes very old — ways to market themselves.