Retail

BoF Masterclass | Dynamic Journeys: China’s Luxury Shoppers at Home and Abroad
This Masterclass explores how global luxury brands and retailers can adapt to China’s shifting shopping landscape.

BoF Masterclass | Dynamic Journeys: China’s Luxury Shoppers at Home and Abroad
This Masterclass explores how global luxury brands and retailers can adapt to China’s shifting shopping landscape.

BoF Insights | Dynamic Journeys: China’s Luxury Shoppers at Home and Abroad
Chinese fashion and beauty customers — long pivotal for the global luxury market — are reshaping how and where they shop, according to BoF Insights’ new report.

BoF Insights | Dynamic Journeys: China’s Luxury Shoppers at Home and Abroad
Chinese fashion and beauty customers — long pivotal for the global luxury market — are reshaping how and where they shop, according to BoF Insights’ new report.

Explainer: Why Consumer Sentiment Remains Subdued in China
A real estate slump, high youth unemployment and lingering anxiety over Covid-19 are some of the factors behind the tepid results from this month’s 618 shopping festival.

Explainer: Why Consumer Sentiment Remains Subdued in China
A real estate slump, high youth unemployment and lingering anxiety over Covid-19 are some of the factors behind the tepid results from this month’s 618 shopping festival.

Where to Invest in China
Luxury brands are optimising their store networks in the mainland to better target shoppers in both unconventional and prime locations amid an increasingly worrying outlook.

Where to Invest in China
Luxury brands are optimising their store networks in the mainland to better target shoppers in both unconventional and prime locations amid an increasingly worrying outlook.

Keeping Up With China’s Changing Wholesale Ecosystem
Buyers, showrooms and trade shows are adapting to booming domestic demand by adopting new ways of working. Here’s what global brands selling to China need to know.

Keeping Up With China’s Changing Wholesale Ecosystem
Buyers, showrooms and trade shows are adapting to booming domestic demand by adopting new ways of working. Here’s what global brands selling to China need to know.

The Key to Chinese Luxury Sales in 2021
With demand trapped in the mainland, brands must seize domestic travel spend, improve their clienteling in lower-tier cities and create exciting events to make local retail more attractive.

The Key to Chinese Luxury Sales in 2021
With demand trapped in the mainland, brands must seize domestic travel spend, improve their clienteling in lower-tier cities and create exciting events to make local retail more attractive.

How 2020 Changed the World’s Biggest Fashion Market
From Covid-19 to trade tensions, read about the forces that shaped China’s fashion, beauty and luxury sectors over the past 12 months and what to expect in 2021.

How 2020 Changed the World’s Biggest Fashion Market
From Covid-19 to trade tensions, read about the forces that shaped China’s fashion, beauty and luxury sectors over the past 12 months and what to expect in 2021.

Can China Help Save Brands Again Next Year?
Many fashion brands were rescued by Chinese consumers this year. Next year, they will need to act fast to get the same treatment.

Can China Help Save Brands Again Next Year?
Many fashion brands were rescued by Chinese consumers this year. Next year, they will need to act fast to get the same treatment.

Expecting Miracles from China’s Retail Market? Don’t.
Despite a stronger recovery than most, China is not immune from the economic pain of the pandemic. Are global brands ready for the challenges that China’s ‘new normal’ will bring?

Expecting Miracles from China’s Retail Market? Don’t.
Despite a stronger recovery than most, China is not immune from the economic pain of the pandemic. Are global brands ready for the challenges that China’s ‘new normal’ will bring?