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On-the-ground intelligence and insights from the world’s largest fashion market.

Chinese Fashion Industry Celebrates Launch of BoF China

SHANGHAI, China – Last night in Shanghai, fashion professionals reflecting the full spectrum of the Chinese fashion industry — including models Liu

Chinese Fashion Industry Celebrates Launch of BoF China

SHANGHAI, China – Last night in Shanghai, fashion professionals reflecting the full spectrum of the Chinese fashion industry — including models Liu


Introducing BoF China

Today, we are pleased to unveil BoF China, bringing our authoritative, analytical, award-winning journalism to the $300 billion Chinese fashion and apparel market, available in both English and Chinese language.

Introducing BoF China

Today, we are pleased to unveil BoF China, bringing our authoritative, analytical, award-winning journalism to the $300 billion Chinese fashion and apparel market, available in both English and Chinese language.


The China Edit | Sephora Lawsuit, Black Friday, Chow Tai Fook Jewellery, Smog Masks

The China Edit is a weekly curation of the most important fashion business news and analysis from and about the world’s largest luxury market.

The China Edit | Sephora Lawsuit, Black Friday, Chow Tai Fook Jewellery, Smog Masks

The China Edit is a weekly curation of the most important fashion business news and analysis from and about the world’s largest luxury market.


The China Edit | Alibaba's Singles' Day, Thibault Villet, Fosun, MCM

The China Edit is a weekly curation of the most important fashion business news and analysis from and about the world’s largest luxury market.

The China Edit | Alibaba's Singles' Day, Thibault Villet, Fosun, MCM

The China Edit is a weekly curation of the most important fashion business news and analysis from and about the world’s largest luxury market.


Sung-Joo Kim on Rebuilding MCM

BoF sits down with MCM’s Sung-Joo Kim to talk about wooing the Chinese customer, building the brand beyond its logo and going West.

Sung-Joo Kim on Rebuilding MCM

BoF sits down with MCM’s Sung-Joo Kim to talk about wooing the Chinese customer, building the brand beyond its logo and going West.


Alibaba's Ma Taps China's Changing Social Structure

Why so much interest in a holiday that doesn’t celebrate much except unabashed consumerism? The holiday taps into deep changes in Chinese family structures and attitudes toward the unmarried.

Alibaba's Ma Taps China's Changing Social Structure

Why so much interest in a holiday that doesn’t celebrate much except unabashed consumerism? The holiday taps into deep changes in Chinese family structures and attitudes toward the unmarried.


The China Edit | Nicholas Kirkwood, Hermès, Richemont, E-commerce

" Nicholas Kirkwood Launches in Beijing in Next Step of Expansion Plan" ( The Business of Fashion) "British footwear label Nicholas Kirkwood opens

The China Edit | Nicholas Kirkwood, Hermès, Richemont, E-commerce

" Nicholas Kirkwood Launches in Beijing in Next Step of Expansion Plan" ( The Business of Fashion) "British footwear label Nicholas Kirkwood opens


The China Edit | Alibaba, Zegna, Inditex, Apple Pay

" China's 'New Normal' for Consumption" (The Financial Times) "While multinationals have been bleating about tumbling sales in China, official retail

The China Edit | Alibaba, Zegna, Inditex, Apple Pay

" China's 'New Normal' for Consumption" (The Financial Times) "While multinationals have been bleating about tumbling sales in China, official retail


The China Edit | Yang Li, Koudai Gouwu, JD.com

The China Edit is a weekly curation of the most important fashion business news and analysis from and about the world’s largest luxury market.

The China Edit | Yang Li, Koudai Gouwu, JD.com

The China Edit is a weekly curation of the most important fashion business news and analysis from and about the world’s largest luxury market.


Behind Zegna’s Big Bet on Film

SHANGHAI, China — The closing event of Shanghai Fashion Week last Wednesday was not your typical runway spectacular. Instead, Italian menswear giant

Behind Zegna’s Big Bet on Film

SHANGHAI, China — The closing event of Shanghai Fashion Week last Wednesday was not your typical runway spectacular. Instead, Italian menswear giant


The China Edit | Luxury Slowdown, Alipay's EPass, Versace, Hermès

" The Asian Luxury Market Is Stumbling" (AFP) "Protests in Hong Kong, an economic slowdown and anti-corruption drive in China and a coup in Thailand:

The China Edit | Luxury Slowdown, Alipay's EPass, Versace, Hermès

" The Asian Luxury Market Is Stumbling" (AFP) "Protests in Hong Kong, an economic slowdown and anti-corruption drive in China and a coup in Thailand:


China's JD.com Starts Operations in $1 Billion Warehouse

BEIJING, China — Chinese e-commerce giant JD.com Inc said it had launched its warehouse and logistics initiative, ahead of China's biggest online

China's JD.com Starts Operations in $1 Billion Warehouse

BEIJING, China — Chinese e-commerce giant JD.com Inc said it had launched its warehouse and logistics initiative, ahead of China's biggest online