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China

On-the-ground intelligence and insights from the world’s largest fashion market.

With Reebok Expansion, Adidas Challenges Nike in China

Reebok plans to open 500 stores in China, an aggressive strategy to tap the country’s fast-growing fitness economy. Will it help parent company Adidas edge ahead of Nike?

With Reebok Expansion, Adidas Challenges Nike in China

Reebok plans to open 500 stores in China, an aggressive strategy to tap the country’s fast-growing fitness economy. Will it help parent company Adidas edge ahead of Nike?


Why Brands Fear China’s Consumer Rights Day

In this month’s China Edit, why global companies like Nike, Esprit and Guess are targeted by China’s consumer protection groups, why Korean brands are vulnerable, and more.

Why Brands Fear China’s Consumer Rights Day

In this month’s China Edit, why global companies like Nike, Esprit and Guess are targeted by China’s consumer protection groups, why Korean brands are vulnerable, and more.


Nike, Muji Skewered by Influential Chinese Consumer Show

The 315 show can hit a firm's reputation if singled out for bad corporate behaviour. Apple was forced into a rare apology in 2013 after criticism on the show of its China after-sales service.

Nike, Muji Skewered by Influential Chinese Consumer Show

The 315 show can hit a firm's reputation if singled out for bad corporate behaviour. Apple was forced into a rare apology in 2013 after criticism on the show of its China after-sales service.


Alibaba's Jack Ma Wants Serious Jail Time for Counterfeiters

In an open letter, Ma said enforcement had been too lax and the authorities should raise maximum prison sentences and other penalties to deter illegal profiteers.  

Alibaba's Jack Ma Wants Serious Jail Time for Counterfeiters

In an open letter, Ma said enforcement had been too lax and the authorities should raise maximum prison sentences and other penalties to deter illegal profiteers.  


How China’s ‘Mr. Bags’ Moves Luxury Handbags in Mere Minutes

BoF breaks down the business of Chinese blogger Tao Liang, better known as Mr. Bags, whose posts consistently turn faithful fans into big spenders for luxury fashion brands.

How China’s ‘Mr. Bags’ Moves Luxury Handbags in Mere Minutes

BoF breaks down the business of Chinese blogger Tao Liang, better known as Mr. Bags, whose posts consistently turn faithful fans into big spenders for luxury fashion brands.


China’s Sportswear Giant Anta Gets Presidential Plug

In this month's China Edit, how homegrown Anta is chasing Nike and Adidas, why retailers from Zara to 10 Corso Como are closing stores, and more.

China’s Sportswear Giant Anta Gets Presidential Plug

In this month's China Edit, how homegrown Anta is chasing Nike and Adidas, why retailers from Zara to 10 Corso Como are closing stores, and more.


Alibaba Blames Poor Laws, Enforcement For Spread of Fakes

The company blamed ambiguous laws and lax penalties at the root of its difficulties in enforcing laws against counterfeiting, as the firm lobbies to be taken off a US blacklist of marketplaces notorious for fakes.  

Alibaba Blames Poor Laws, Enforcement For Spread of Fakes

The company blamed ambiguous laws and lax penalties at the root of its difficulties in enforcing laws against counterfeiting, as the firm lobbies to be taken off a US blacklist of marketplaces notorious for fakes.  


Vogue's Angelica Cheung on How to Reach the Elusive Chinese Millennial

These consumers are not easily influenced by preaching, explained the Vogue China editor-in-chief on the VOICES stage.

Vogue's Angelica Cheung on How to Reach the Elusive Chinese Millennial

These consumers are not easily influenced by preaching, explained the Vogue China editor-in-chief on the VOICES stage.


The China Edit | Chinese Tourist Spending Falls, Alibaba Hits Australia

This week, why the average Chinese tourist is spending less abroad, while the Alibaba Group expands into Australia and New Zealand.

The China Edit | Chinese Tourist Spending Falls, Alibaba Hits Australia

This week, why the average Chinese tourist is spending less abroad, while the Alibaba Group expands into Australia and New Zealand.


Alibaba Said to Lead $200 Million Funding for Paytm’s E-Commerce Unit

A valuation of over $1.1 billion makes the spinoff India’s newest unicorn, and its founder and chief executive officer Vijay Shekhar Sharma a unicorn-founder twice over.

Alibaba Said to Lead $200 Million Funding for Paytm’s E-Commerce Unit

A valuation of over $1.1 billion makes the spinoff India’s newest unicorn, and its founder and chief executive officer Vijay Shekhar Sharma a unicorn-founder twice over.


The China Edit | Luxury Retailers' Hope for Chinese New Year, the False Brexit Boom

This week, luxury retailers' optimism for strong sales in the Year of the Rooster and why fewer Chinese tourists visited the United Kingdom after the referendum.

The China Edit | Luxury Retailers' Hope for Chinese New Year, the False Brexit Boom

This week, luxury retailers' optimism for strong sales in the Year of the Rooster and why fewer Chinese tourists visited the United Kingdom after the referendum.


Gold Goes Cold Turkey as Chinese Stop Buying for Year of Rooster

Prices have dropped 2.7 percent in the past four days, cutting the year’s gains in half.

Gold Goes Cold Turkey as Chinese Stop Buying for Year of Rooster

Prices have dropped 2.7 percent in the past four days, cutting the year’s gains in half.