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China

On-the-ground intelligence and insights from the world’s largest fashion market.

Why H&M Is Using Kung Fu to Boost Its Business

With its latest martial arts-inspired collaboration, the brand joins the ranks of Converse, Swarovski and Levi’s as more global players partner with Chinese designers in the hopes of boosting profits. Will it work?

Why H&M Is Using Kung Fu to Boost Its Business

With its latest martial arts-inspired collaboration, the brand joins the ranks of Converse, Swarovski and Levi’s as more global players partner with Chinese designers in the hopes of boosting profits. Will it work?


At Yu Holdings, Building a Bridge of Businesses Between China and the West

Wendy Yu shares how she selects the companies she invests in as part of Yu Holdings’ strategy to capitalise on China’s ‘consumption upgrade’ and increasing international demand for Chinese design.

At Yu Holdings, Building a Bridge of Businesses Between China and the West

Wendy Yu shares how she selects the companies she invests in as part of Yu Holdings’ strategy to capitalise on China’s ‘consumption upgrade’ and increasing international demand for Chinese design.


Beach-Phobic No More: Bikini Envy Hits China

As China dares to go bare, can international retailers such as Zara and H&M compete with domestic manufacturers and reap the rewards?

Beach-Phobic No More: Bikini Envy Hits China

As China dares to go bare, can international retailers such as Zara and H&M compete with domestic manufacturers and reap the rewards?


Casting Chinese Models Is Complicated Business

Why many global fashion brands miss the mark — and therefore miss reaching their full potential in the Chinese market.

Casting Chinese Models Is Complicated Business

Why many global fashion brands miss the mark — and therefore miss reaching their full potential in the Chinese market.


Rihanna's Latest Cover Provoked Cries of Cultural Appropriation, but Chinese Netizens Disagree

The bulk of Chinese social media finds no offence with the star’s latest cover for Harper’s Bazaar China, but do their perceptions of cultural appropriation differ from the West?

Rihanna's Latest Cover Provoked Cries of Cultural Appropriation, but Chinese Netizens Disagree

The bulk of Chinese social media finds no offence with the star’s latest cover for Harper’s Bazaar China, but do their perceptions of cultural appropriation differ from the West?


Celebrating BoF China Prize Winner Caroline Hu in Paris

The promising young designer, who won BoF’s inaugural prize in March, was fêted by industry insiders in the midst of Couture Week.

Celebrating BoF China Prize Winner Caroline Hu in Paris

The promising young designer, who won BoF’s inaugural prize in March, was fêted by industry insiders in the midst of Couture Week.


Some Wealthy Chinese Are Shifting Away from European Couture Houses

It’s no secret that Chinese A-listers are fans of Europe’s top couture houses, but some of the biggest names in the game are beginning to lose would-be clients to Chinese couturiers.

Some Wealthy Chinese Are Shifting Away from European Couture Houses

It’s no secret that Chinese A-listers are fans of Europe’s top couture houses, but some of the biggest names in the game are beginning to lose would-be clients to Chinese couturiers.


BoF China Expands Focus on The World's Largest Luxury Market

BoF is embarking on an exciting new chapter for our Chinese-speaking community, redoubling our efforts in the Chinese market, sharpening our focus and recruiting a new leadership team which includes the return of Queennie Yang as BoF China Editorial Director.

BoF China Expands Focus on The World's Largest Luxury Market

BoF is embarking on an exciting new chapter for our Chinese-speaking community, redoubling our efforts in the Chinese market, sharpening our focus and recruiting a new leadership team which includes the return of Queennie Yang as BoF China Editorial Director.


Madame Figaro Launches Hong Kong Edition

The French weekly is expanding into another East Asian market after taking on China and Japan, but some wonder whether now is the right time to be launching local Hong Kong editions.

Madame Figaro Launches Hong Kong Edition

The French weekly is expanding into another East Asian market after taking on China and Japan, but some wonder whether now is the right time to be launching local Hong Kong editions.


Italian Retailers Enjoy Bigger Influx of Chinese Shoppers

Italy is an increasingly attractive destination for Chinese luxury consumers, some of whom are put off by other popular destinations due to the US-China trade war, Hong Kong's anti-extradition demonstrations and France’s "gilets jaunes" protests.

Italian Retailers Enjoy Bigger Influx of Chinese Shoppers

Italy is an increasingly attractive destination for Chinese luxury consumers, some of whom are put off by other popular destinations due to the US-China trade war, Hong Kong's anti-extradition demonstrations and France’s "gilets jaunes" protests.


Alibaba Sets Global Ambition With New English Site

The e-commerce giant hopes to double the number of foreign brands on Tmall Global to 40,000 in three years with the help of its new English-language portal.

Alibaba Sets Global Ambition With New English Site

The e-commerce giant hopes to double the number of foreign brands on Tmall Global to 40,000 in three years with the help of its new English-language portal.


New Study Finds Trump China Tariffs Could Cost Consumers Billions

The National Retail Federation found that potential tariffs on another $300 billion of Chinese goods would cost US consumers $12.2 billion.

New Study Finds Trump China Tariffs Could Cost Consumers Billions

The National Retail Federation found that potential tariffs on another $300 billion of Chinese goods would cost US consumers $12.2 billion.