Skip to main content

China

On-the-ground intelligence and insights from the world’s largest fashion market.

Hanfu Movement Sweeps China in Revival of Traditional Culture

Numbers of Chinese donning traditional costumes, such as from the Ming, Song and Tang dynasties, has doubled to two million participants in 2018 from a year earlier.

Hanfu Movement Sweeps China in Revival of Traditional Culture

Numbers of Chinese donning traditional costumes, such as from the Ming, Song and Tang dynasties, has doubled to two million participants in 2018 from a year earlier.


Instagram Does Matter in China. Here's How Brands Can Use It.

The app may be blocked, but it can still boost a brand’s presence in the mainland.

Instagram Does Matter in China. Here's How Brands Can Use It.

The app may be blocked, but it can still boost a brand’s presence in the mainland.


At Caroline Hu, A Decadent Scene of Love and Decay

The BoF China Prize winner expanded her vocabulary beyond signature smocked textiles into extravagant gowns and wearable separates for a collection that will soon be ready for retail.

At Caroline Hu, A Decadent Scene of Love and Decay

The BoF China Prize winner expanded her vocabulary beyond signature smocked textiles into extravagant gowns and wearable separates for a collection that will soon be ready for retail.


Yes, People Are Buying Couture for Babies. Here’s Why.

China’s childrenswear market is outperforming both womenswear and menswear, and Dior, Gucci, Burberry and Fendi all want a slice of the $29 billion pie.

Yes, People Are Buying Couture for Babies. Here’s Why.

China’s childrenswear market is outperforming both womenswear and menswear, and Dior, Gucci, Burberry and Fendi all want a slice of the $29 billion pie.


How Fenty Beauty Is Selling Cruelty-Free Products to China

Rihanna’s Fenty Beauty, Drunk Elephant, Charlotte Tilbury and others are using a variety of tactics to bypass a Chinese law that mandates animal testing for foreign brands.

How Fenty Beauty Is Selling Cruelty-Free Products to China

Rihanna’s Fenty Beauty, Drunk Elephant, Charlotte Tilbury and others are using a variety of tactics to bypass a Chinese law that mandates animal testing for foreign brands.


Is China Primed for a ‘Minimalist Movement’? DTC Brands Hope So.

DTC brands like Everlane, Allbirds and Rothy’s have hit the Chinese market this year, betting on sophisticated e-commerce solutions and a new generation keen on the ‘decluttered look’.

Is China Primed for a ‘Minimalist Movement’? DTC Brands Hope So.

DTC brands like Everlane, Allbirds and Rothy’s have hit the Chinese market this year, betting on sophisticated e-commerce solutions and a new generation keen on the ‘decluttered look’.


BoF China Prize | London Fashion Week

You are invited to attend London Fashion Week as BoF China Prize winner Caroline Hu debuts her Spring/Summer 2020 collection 'Impressions of Love.'

BoF China Prize | London Fashion Week

You are invited to attend London Fashion Week as BoF China Prize winner Caroline Hu debuts her Spring/Summer 2020 collection 'Impressions of Love.'


Want to Reach Chinese Teens? Take It Offline

Despite being digital whiz kids, China’s Post-00 generation increasingly want real world experiences. Brands who want a share of their discretionary spending, take note.

Want to Reach Chinese Teens? Take It Offline

Despite being digital whiz kids, China’s Post-00 generation increasingly want real world experiences. Brands who want a share of their discretionary spending, take note.


Escaping the Wrath of China’s Netizens

With brands seemingly unable to avoid outrage in the face of rising nationalism in the world’s largest luxury market, hiring chief diversity officers may not be enough.

Escaping the Wrath of China’s Netizens

With brands seemingly unable to avoid outrage in the face of rising nationalism in the world’s largest luxury market, hiring chief diversity officers may not be enough.


Versace Loses Chinese Brand Ambassador Amid T-Shirt Controversy

Actress Yang Mi said she’ll stop all work with the luxury brand after a controversy erupted online over a T-shirt design that listed Hong Kong and Macau as countries.

Versace Loses Chinese Brand Ambassador Amid T-Shirt Controversy

Actress Yang Mi said she’ll stop all work with the luxury brand after a controversy erupted online over a T-shirt design that listed Hong Kong and Macau as countries.


How to Break into China as a Niche Beauty Brand

Niche is all the rage in the world’s second largest beauty market. Here’s how brands can cash in on the opportunity.

How to Break into China as a Niche Beauty Brand

Niche is all the rage in the world’s second largest beauty market. Here’s how brands can cash in on the opportunity.


Can Money Buy Love? Some Brands Are Betting On It.

As Dior, Prada, Michael Kors and Tory Burch all compete for hearts and minds this Chinese Valentine’s Day, understanding the changing nature of romantic gift-giving could give them the edge.

Can Money Buy Love? Some Brands Are Betting On It.

As Dior, Prada, Michael Kors and Tory Burch all compete for hearts and minds this Chinese Valentine’s Day, understanding the changing nature of romantic gift-giving could give them the edge.