Skip to main content

China

On-the-ground intelligence and insights from the world’s largest fashion market.

Everything Fashion Brands Need to Know About the Coronavirus

Crisis management and contingency planning should be top of the agenda, as the coronavirus' ripple effect continues to impact people and businesses around the world.

Everything Fashion Brands Need to Know About the Coronavirus

Crisis management and contingency planning should be top of the agenda, as the coronavirus' ripple effect continues to impact people and businesses around the world.


Can Drops Bring Print Media Back to Life?

Coupling limited edition releases with virtual celebrity covers is paying off for some of China’s top publications, but success isn’t guaranteed.

Can Drops Bring Print Media Back to Life?

Coupling limited edition releases with virtual celebrity covers is paying off for some of China’s top publications, but success isn’t guaranteed.


Coronavirus Casts a Pall Over Chinese New Year

This week, everyone will be talking about the coronavirus outbreak in China, LVMH's fourth-quarter results and the latest beauty brand to expand in the UK. Get your BoF Professional Cheat Sheet.

Coronavirus Casts a Pall Over Chinese New Year

This week, everyone will be talking about the coronavirus outbreak in China, LVMH's fourth-quarter results and the latest beauty brand to expand in the UK. Get your BoF Professional Cheat Sheet.


Why Disney Merch Is Suddenly Big in China

Gucci, Adidas and Uniqlo are all playing it safe this Chinese New Year. Will their cutesy collaborations pay off during one of the biggest moments in the global shopping calendar?

Why Disney Merch Is Suddenly Big in China

Gucci, Adidas and Uniqlo are all playing it safe this Chinese New Year. Will their cutesy collaborations pay off during one of the biggest moments in the global shopping calendar?


Chinese Retail Sector Set for Coronavirus Hit

On the eve of the week-long Chinese New Year holiday, China is gripped with fear due to a rapidly advancing epidemic during one of the most important periods on the shopping calendar.

Chinese Retail Sector Set for Coronavirus Hit

On the eve of the week-long Chinese New Year holiday, China is gripped with fear due to a rapidly advancing epidemic during one of the most important periods on the shopping calendar.


China and the US Signed a Trade Truce. Who Now Benefits?

Yesterday's deal doesn’t signal an end to the trade conflict. While some fashion players will get a reprieve from tariffs, others will not be so lucky.

China and the US Signed a Trade Truce. Who Now Benefits?

Yesterday's deal doesn’t signal an end to the trade conflict. While some fashion players will get a reprieve from tariffs, others will not be so lucky.


Why Gucci Is Investing Big in These Five Cities

A multi-faceted partnership with one of the China's biggest luxury mall developers is just part of the equation.

Why Gucci Is Investing Big in These Five Cities

A multi-faceted partnership with one of the China's biggest luxury mall developers is just part of the equation.


Report: Louis Vuitton to Close Hong Kong Shop as Protests Bite

The decision to close the shop came after the company failed to reach an agreement with its landlord to cut the rent in the mall outlet, reported the South China Morning Post.

Report: Louis Vuitton to Close Hong Kong Shop as Protests Bite

The decision to close the shop came after the company failed to reach an agreement with its landlord to cut the rent in the mall outlet, reported the South China Morning Post.


The Year Ahead: It's Time to Look Beyond China

As some successful players become over-reliant on China and others struggle, companies should consider spreading their risk by expanding to other high-growth geographies.

The Year Ahead: It's Time to Look Beyond China

As some successful players become over-reliant on China and others struggle, companies should consider spreading their risk by expanding to other high-growth geographies.


This Decade in China: Part Two

BoF reflects on the past decade, examining the trends that shaped China’s fashion, beauty, luxury and retail landscape, from the fall of foreign fast fashion brands, to Hong Kong’s pro-democracy protests.

This Decade in China: Part Two

BoF reflects on the past decade, examining the trends that shaped China’s fashion, beauty, luxury and retail landscape, from the fall of foreign fast fashion brands, to Hong Kong’s pro-democracy protests.


This Decade in China: Part One

BoF looks back at the trends that have shaped China’s fashion, beauty, luxury and retail landscape over the past ten years, from the rise of WeChat to a series of cultural missteps by Western labels.

This Decade in China: Part One

BoF looks back at the trends that have shaped China’s fashion, beauty, luxury and retail landscape over the past ten years, from the rise of WeChat to a series of cultural missteps by Western labels.


How to Win China’s Future Cities

At BoF’s annual VOICES gathering, Fosun Fashion Group Chairman Joann Cheng urged global brands to look beyond China’s usual urban markets.

How to Win China’s Future Cities

At BoF’s annual VOICES gathering, Fosun Fashion Group Chairman Joann Cheng urged global brands to look beyond China’s usual urban markets.