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China

On-the-ground intelligence and insights from the world’s largest fashion market.

China’s Battered Fashion Industry Up and Running Again

Green shoots of recovery emerge in China after more than 780 million people endured some level of quarantine for two months. But how long will it take for pre-pandemic levels of spending to return?

China’s Battered Fashion Industry Up and Running Again

Green shoots of recovery emerge in China after more than 780 million people endured some level of quarantine for two months. But how long will it take for pre-pandemic levels of spending to return?


A Post-Pandemic Guide to WeChat

New customer service and video features are prompting luxury brands like Prada, Dior and Louis Vuitton to fine-tune their strategies for China’s most dominant tech platform.

A Post-Pandemic Guide to WeChat

New customer service and video features are prompting luxury brands like Prada, Dior and Louis Vuitton to fine-tune their strategies for China’s most dominant tech platform.


Now Is the Time for Virtual Showrooms to Shine. Will They?

Trade shows and showrooms in China were quick to trial digital platforms after the coronavirus forced the country into lockdown. Will Shanghai’s wholesale experiment be a viable model for the rest of us?

Now Is the Time for Virtual Showrooms to Shine. Will They?

Trade shows and showrooms in China were quick to trial digital platforms after the coronavirus forced the country into lockdown. Will Shanghai’s wholesale experiment be a viable model for the rest of us?


As China's Coronavirus Outbreak Eases, a Wary Return to Shops for Consumers

Retail sales for the world's second-largest economy shrank by a fifth in the first two months of 2020 from a year earlier.

As China's Coronavirus Outbreak Eases, a Wary Return to Shops for Consumers

Retail sales for the world's second-largest economy shrank by a fifth in the first two months of 2020 from a year earlier.


Will E-Commerce Save China’s Luxury Business?

Luxury brands are pinning their hopes on e-commerce to recoup some of the losses caused by China’s dismal retail environment. But will consumers switch to online in sufficient numbers to make up for the massive coronavirus shortfall?

Will E-Commerce Save China’s Luxury Business?

Luxury brands are pinning their hopes on e-commerce to recoup some of the losses caused by China’s dismal retail environment. But will consumers switch to online in sufficient numbers to make up for the massive coronavirus shortfall?


Toxic Fan Culture Puts Brands at Risk in China

A controversy linked to homoerotic pop culture is engulfing a Chinese superstar affiliated with several global luxury brands. The rise and fall of Xiao Zhan should be a wake-up call for all brands leveraging celebrities in China.

Toxic Fan Culture Puts Brands at Risk in China

A controversy linked to homoerotic pop culture is engulfing a Chinese superstar affiliated with several global luxury brands. The rise and fall of Xiao Zhan should be a wake-up call for all brands leveraging celebrities in China.


The Battle to Become China’s Glossier

Global brands need to up their game if they want to compete with fast-moving Chinese beauty players building billion-dollar businesses that are fine-tuned for the local market.

The Battle to Become China’s Glossier

Global brands need to up their game if they want to compete with fast-moving Chinese beauty players building billion-dollar businesses that are fine-tuned for the local market.


Anime, Comics and Louis Vuitton: Inside the Quirky, Hyper-Engaged World of Bilibili

Everything brands need to know about the gateway platform to Chinese youths.

Anime, Comics and Louis Vuitton: Inside the Quirky, Hyper-Engaged World of Bilibili

Everything brands need to know about the gateway platform to Chinese youths.


Travel Retail Is in Trouble. How Bad Will It Get?

As the coronavirus outbreak intensifies, Chinese outbound tourism comes to a standstill and retailers begin to assess the damage to business beyond China.

Travel Retail Is in Trouble. How Bad Will It Get?

As the coronavirus outbreak intensifies, Chinese outbound tourism comes to a standstill and retailers begin to assess the damage to business beyond China.


The ‘Alpha Female' Look is Big in China. Brands Take Note.

Dr. Martens shoes have become the ultimate empowerment symbol for a generation of women rebelling against demure feminine aesthetics. Now other brands want in on the action.

The ‘Alpha Female' Look is Big in China. Brands Take Note.

Dr. Martens shoes have become the ultimate empowerment symbol for a generation of women rebelling against demure feminine aesthetics. Now other brands want in on the action.


Shanghai Fashion Week Postponed Due to Coronavirus

China Fashion Week in Beijing, though yet to confirm its change of plans, is expected to follow suit.

Shanghai Fashion Week Postponed Due to Coronavirus

China Fashion Week in Beijing, though yet to confirm its change of plans, is expected to follow suit.


Gucci, Other Fashion Brands Assess the Coronavirus Impact

This week, everyone will be talking about China's efforts to contain the coronavirus outbreak, red-carpet fashion at the Oscars and the start of London Fashion Week. Get your BoF Professional Cheat Sheet.

Gucci, Other Fashion Brands Assess the Coronavirus Impact

This week, everyone will be talking about China's efforts to contain the coronavirus outbreak, red-carpet fashion at the Oscars and the start of London Fashion Week. Get your BoF Professional Cheat Sheet.