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China

On-the-ground intelligence and insights from the world’s largest fashion market.

6 Ways to Boost Sales During the 618 Shopping Festival

With billions of dollars of merchandise sold by more than one hundred thousand brands, China’s discount-focused shopping festivals are impossible to ignore but difficult to get right. Here are six ways to make them work.

6 Ways to Boost Sales During the 618 Shopping Festival

With billions of dollars of merchandise sold by more than one hundred thousand brands, China’s discount-focused shopping festivals are impossible to ignore but difficult to get right. Here are six ways to make them work.


Alibaba and JD.com Face US Threat. Should Brands Be Concerned?

New US legislation could cause an exodus of Chinese tech giants from American stock exchanges. At a time when fashion companies are more reliant than ever on these e-commerce players the stakes are high.

Alibaba and JD.com Face US Threat. Should Brands Be Concerned?

New US legislation could cause an exodus of Chinese tech giants from American stock exchanges. At a time when fashion companies are more reliant than ever on these e-commerce players the stakes are high.


Is It Finally Time for Chinese Luxury to Go Global?

Hermès, Kering and Richemont have all dabbled in Chinese luxury brands but none have so far been a big international hit.  Insiders now reckon they know why.

Is It Finally Time for Chinese Luxury to Go Global?

Hermès, Kering and Richemont have all dabbled in Chinese luxury brands but none have so far been a big international hit.  Insiders now reckon they know why.


Chinese E-tailer JD.com Files for Second Listing on Hong Kong Stock Exchange

China's second-largest online retailer could launch the offering to raise at least $2 billion as soon as next week.

Chinese E-tailer JD.com Files for Second Listing on Hong Kong Stock Exchange

China's second-largest online retailer could launch the offering to raise at least $2 billion as soon as next week.


How Brandy Melville Became a Badge of Honour in China

By thumbing its nose at almost every market entry convention, the teen brand has quickly gained cult status among local ‘BM Girls.’ Though its current level of buzz may be hard to sustain, the brand’s experience in China reveals a lot about the rapidly changing market.

How Brandy Melville Became a Badge of Honour in China

By thumbing its nose at almost every market entry convention, the teen brand has quickly gained cult status among local ‘BM Girls.’ Though its current level of buzz may be hard to sustain, the brand’s experience in China reveals a lot about the rapidly changing market.


Is This the End of Hong Kong as a Luxury Mecca?

As protests re-start in a city that was once one of the world's most important luxury and retail hubs, businesses have never faced more uncertainty.

Is This the End of Hong Kong as a Luxury Mecca?

As protests re-start in a city that was once one of the world's most important luxury and retail hubs, businesses have never faced more uncertainty.


What a Chinese Student Exodus Would Mean for Fashion

Travel restrictions, health concerns and anti-Chinese sentiment are disrupting students' plans, with ramifications for fashion schools, luxury brands and the industry at large.

What a Chinese Student Exodus Would Mean for Fashion

Travel restrictions, health concerns and anti-Chinese sentiment are disrupting students' plans, with ramifications for fashion schools, luxury brands and the industry at large.


Amazon vs Alibaba: Which E-Commerce Giant Is Winning the Covid-19 Era?

The online retail goliaths have made a fortune as the pandemic shifted shopping online but the crisis has also exposed their vulnerabilities and shed light on challenges that lie ahead.

Amazon vs Alibaba: Which E-Commerce Giant Is Winning the Covid-19 Era?

The online retail goliaths have made a fortune as the pandemic shifted shopping online but the crisis has also exposed their vulnerabilities and shed light on challenges that lie ahead.


Will Luxury Resale Take Off in China? It’s Complicated.

Before the pandemic there were hopes that young Chinese consumers were finally warming to the idea of luxury resale after cultural taboos about secondhand clothes abated. But with post-virus safety concerns now front of mind the market has hit another impasse.

Will Luxury Resale Take Off in China? It’s Complicated.

Before the pandemic there were hopes that young Chinese consumers were finally warming to the idea of luxury resale after cultural taboos about secondhand clothes abated. But with post-virus safety concerns now front of mind the market has hit another impasse.


As China Reopens, Factories Fire up but Jobs Gloom Keeps Consumers at Home

Industrial production climbed 3.9 percent in April from a year earlier.

As China Reopens, Factories Fire up but Jobs Gloom Keeps Consumers at Home

Industrial production climbed 3.9 percent in April from a year earlier.


Luxury’s Livestreaming Gamble

‘Live commerce’ can sound intimidating or even repellent to luxury brands, but a few brave players have recently rolled the dice knowing they need to be risk-takers in the current crisis. Will livestreaming be a bad bet or a big pay-out in the world's largest luxury market?

Luxury’s Livestreaming Gamble

‘Live commerce’ can sound intimidating or even repellent to luxury brands, but a few brave players have recently rolled the dice knowing they need to be risk-takers in the current crisis. Will livestreaming be a bad bet or a big pay-out in the world's largest luxury market?


#BoFLIVE: What China’s Fashion Industry Can Teach the World

Catch up on the live discussion and audience Q&A on what brands can learn from China's fashion industry, exclusively for BoF Professional Members.

#BoFLIVE: What China’s Fashion Industry Can Teach the World

Catch up on the live discussion and audience Q&A on what brands can learn from China's fashion industry, exclusively for BoF Professional Members.