Skip to main content

China

On-the-ground intelligence and insights from the world’s largest fashion market.

If You Aren’t Already Selling Jewellery in China, Now Is the Time

China was driving the global jewellery market long before the pandemic. Now the clock is ticking for smaller players who want to get a piece of the pie before big brands take an even larger share.

If You Aren’t Already Selling Jewellery in China, Now Is the Time

China was driving the global jewellery market long before the pandemic. Now the clock is ticking for smaller players who want to get a piece of the pie before big brands take an even larger share.


How Fashion Can Tap Into China’s Latest TV Craze

Hit programmes are a powerful way for brands to appeal to China’s 900 million internet users, but the mass marketing approach won’t pay off for everyone. Which brands are in position to benefit most?

How Fashion Can Tap Into China’s Latest TV Craze

Hit programmes are a powerful way for brands to appeal to China’s 900 million internet users, but the mass marketing approach won’t pay off for everyone. Which brands are in position to benefit most?


Report: Shandong Ruyi Resists Lycra Sale in Favour of IPO

The Chinese apparel group is looking to publicly float the textile business following its weak financial performance.

Report: Shandong Ruyi Resists Lycra Sale in Favour of IPO

The Chinese apparel group is looking to publicly float the textile business following its weak financial performance.


Luxury Brands Are Neglecting Some of Their Most Important Customers. Why?

Chinese men account for almost a third of all mainland luxury sales yet brands continue to invest disproportionately in marketing to Chinese women. And when brands do target male consumers the focus is often wrong.

Luxury Brands Are Neglecting Some of Their Most Important Customers. Why?

Chinese men account for almost a third of all mainland luxury sales yet brands continue to invest disproportionately in marketing to Chinese women. And when brands do target male consumers the focus is often wrong.


Catching the Next Wave of Beauty M&A Targets

If international conglomerates want a piece of China’s domestic beauty brand pie they better move fast. Local rivals are primed for an acquisition spree.

Catching the Next Wave of Beauty M&A Targets

If international conglomerates want a piece of China’s domestic beauty brand pie they better move fast. Local rivals are primed for an acquisition spree.


Is Forced Uighur Labour in Your Supply Chain?

Fashion brands need to urgently clean up their supply chains as the US and Europe move to legislate against the alleged use of forced Uighur labour in China. Yet some players are still burying their heads in the sand.

Is Forced Uighur Labour in Your Supply Chain?

Fashion brands need to urgently clean up their supply chains as the US and Europe move to legislate against the alleged use of forced Uighur labour in China. Yet some players are still burying their heads in the sand.


Caught in the Crosshairs of China’s Livestreaming Crackdown

Tight new restrictions could mean trouble — and relief — for brands who have made livestreaming a key part of their sales strategy. But the Chinese government isn’t the only thing worrying brands about the booming channel.

Caught in the Crosshairs of China’s Livestreaming Crackdown

Tight new restrictions could mean trouble — and relief — for brands who have made livestreaming a key part of their sales strategy. But the Chinese government isn’t the only thing worrying brands about the booming channel.


China’s Latest Marketing Buzzword Actually Matters. Here’s How to Use It.

Private traffic channels have boosted sales for homegrown brands, but many international players have yet to take the plunge. Here’s what they can learn from the locals.

China’s Latest Marketing Buzzword Actually Matters. Here’s How to Use It.

Private traffic channels have boosted sales for homegrown brands, but many international players have yet to take the plunge. Here’s what they can learn from the locals.


Luxury Brands Found a Solution for Their Inventory Glut. But Will It Backfire?

Outlets and off-price retailers in China are seeing business boom as luxury brands pump excess inventory into the country at bargain basement prices. But the pandemic clearance strategy is a double-edged sword.

Luxury Brands Found a Solution for Their Inventory Glut. But Will It Backfire?

Outlets and off-price retailers in China are seeing business boom as luxury brands pump excess inventory into the country at bargain basement prices. But the pandemic clearance strategy is a double-edged sword.


Using Famous Faces to Impress Chinese Consumers Just Got Trickier

Marketing to Chinese consumers in a time of crisis means that brands with tighter budgets need to consider new ways of leveraging Chinese influencers and celebrities.

Using Famous Faces to Impress Chinese Consumers Just Got Trickier

Marketing to Chinese consumers in a time of crisis means that brands with tighter budgets need to consider new ways of leveraging Chinese influencers and celebrities.


Expecting Miracles from China’s Retail Market? Don’t.

Despite a stronger recovery than most, China is not immune from the economic pain of the pandemic. Are global brands ready for the challenges that China’s ‘new normal’ will bring?

Expecting Miracles from China’s Retail Market? Don’t.

Despite a stronger recovery than most, China is not immune from the economic pain of the pandemic. Are global brands ready for the challenges that China’s ‘new normal’ will bring?


A ‘Second Wave’ of Covid-19 Hit China. Will It Dent Consumer Confidence?

A new outbreak in Beijing is bad news for China’s recovery but how serious is it for retail in the capital and for brands reliant on the broader national market?

A ‘Second Wave’ of Covid-19 Hit China. Will It Dent Consumer Confidence?

A new outbreak in Beijing is bad news for China’s recovery but how serious is it for retail in the capital and for brands reliant on the broader national market?