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China

On-the-ground intelligence and insights from the world’s largest fashion market.

Searching for the Next TikTok

Kuaishou’s blockbuster IPO has focused minds on China’s short video space, where several apps are clamouring for attention. Which platforms are the right fit for fashion and beauty brands?

Searching for the Next TikTok

Kuaishou’s blockbuster IPO has focused minds on China’s short video space, where several apps are clamouring for attention. Which platforms are the right fit for fashion and beauty brands?


Chinese New Year Sales Hang in the Balance

Travel during China’s crucial Lunar New Year holiday is expected to hit a three-decade low, but some retailers are confident they can make back the losses in the months ahead.

Chinese New Year Sales Hang in the Balance

Travel during China’s crucial Lunar New Year holiday is expected to hit a three-decade low, but some retailers are confident they can make back the losses in the months ahead.


How Worried Should Fashion Brands Be About China’s Tech Crackdowns?

Experts say that a slew of new regulations spanning livestreaming, anti-trust and data collection could actually be an opportunity for fashion and beauty brands to reduce their reliance on giants like Alibaba.

How Worried Should Fashion Brands Be About China’s Tech Crackdowns?

Experts say that a slew of new regulations spanning livestreaming, anti-trust and data collection could actually be an opportunity for fashion and beauty brands to reduce their reliance on giants like Alibaba.


Why Prada’s Next Move in China Is Critical

A years-long strategic overhaul of the Prada’s China business is bearing fruit amid a scandal involving a now former celebrity ambassador.

Why Prada’s Next Move in China Is Critical

A years-long strategic overhaul of the Prada’s China business is bearing fruit amid a scandal involving a now former celebrity ambassador.


China’s New Generation of Fashion Media Powerbrokers

What can brands expect from former deputies who rose through the ranks of the industry and have taken the reins from predecessors with bigger personalities and more power?

China’s New Generation of Fashion Media Powerbrokers

What can brands expect from former deputies who rose through the ranks of the industry and have taken the reins from predecessors with bigger personalities and more power?


No Magic Bullet to Tapping China’s 750 Million Digital Consumers

For international brands, cross-border e-commerce on Tmall Global or JD Worldwide is not as simple as it seems.

No Magic Bullet to Tapping China’s 750 Million Digital Consumers

For international brands, cross-border e-commerce on Tmall Global or JD Worldwide is not as simple as it seems.


How 2020 Changed the World’s Biggest Fashion Market

From Covid-19 to trade tensions, read about the forces that shaped China’s fashion, beauty and luxury sectors over the past 12 months and what to expect in 2021.

How 2020 Changed the World’s Biggest Fashion Market

From Covid-19 to trade tensions, read about the forces that shaped China’s fashion, beauty and luxury sectors over the past 12 months and what to expect in 2021.


Chinese Influencers to Know In 2021

As growth stalls elsewhere, brands are set to focus their marketing budgets on China and its influencers. But a new cohort of KOLs are driving engagement and sales across the market’s digital ecosystems.

Chinese Influencers to Know In 2021

As growth stalls elsewhere, brands are set to focus their marketing budgets on China and its influencers. But a new cohort of KOLs are driving engagement and sales across the market’s digital ecosystems.


Can China Help Save Brands Again Next Year?

Many fashion brands were rescued by Chinese consumers this year. Next year, they will need to act fast to get the same treatment.

Can China Help Save Brands Again Next Year?

Many fashion brands were rescued by Chinese consumers this year. Next year, they will need to act fast to get the same treatment.


Looking for a Chinese Investor? Consider This.

After a brief lull in activity, Chinese investors could help drive next year’s M&A frenzy. But if past performance is anything to go by, there are reasons to exercise caution before signing on the dotted line.

Looking for a Chinese Investor? Consider This.

After a brief lull in activity, Chinese investors could help drive next year’s M&A frenzy. But if past performance is anything to go by, there are reasons to exercise caution before signing on the dotted line.


What the World’s Largest Trade Agreement Means for Fashion

Who are the industry’s big winners and losers as a result of this week’s signing of the Regional Comprehensive Economic Partnership (RCEP)?

What the World’s Largest Trade Agreement Means for Fashion

Who are the industry’s big winners and losers as a result of this week’s signing of the Regional Comprehensive Economic Partnership (RCEP)?


How Small Brands Cut Through Singles’ Day Noise

Singles’ Day may be China’s biggest sales event but smaller, independent and emerging brands attracted an outsized share of attention this month. What’s their secret?

How Small Brands Cut Through Singles’ Day Noise

Singles’ Day may be China’s biggest sales event but smaller, independent and emerging brands attracted an outsized share of attention this month. What’s their secret?