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China

On-the-ground intelligence and insights from the world’s largest fashion market.

Influencer Beauty Brands Are Trending in China

China’s influencers are the latest cohort to challenge long-dominant international players for a share of the world’s second-largest beauty market.

Influencer Beauty Brands Are Trending in China

China’s influencers are the latest cohort to challenge long-dominant international players for a share of the world’s second-largest beauty market.


Keeping Up With China’s Changing Wholesale Ecosystem

Buyers, showrooms and trade shows are adapting to booming domestic demand by adopting new ways of working. Here’s what global brands selling to China need to know.

Keeping Up With China’s Changing Wholesale Ecosystem

Buyers, showrooms and trade shows are adapting to booming domestic demand by adopting new ways of working. Here’s what global brands selling to China need to know.


More Than 50 Chinese Celebrities End Brand Partnerships in Xinjiang Row

Tommy Hilfiger, Puma and Lacoste are the latest brands to lose their Chinese ambassadors following an uproar about a decision not to use cotton sourced from the Xinjiang region.

More Than 50 Chinese Celebrities End Brand Partnerships in Xinjiang Row

Tommy Hilfiger, Puma and Lacoste are the latest brands to lose their Chinese ambassadors following an uproar about a decision not to use cotton sourced from the Xinjiang region.


The World’s Third Largest Sportswear Company May Surprise You

In sportswear, only Nike and Adidas have a higher market cap than Chinese giant Anta. Having surpassed other international rivals in China, the ambitious group now aims to go global.

The World’s Third Largest Sportswear Company May Surprise You

In sportswear, only Nike and Adidas have a higher market cap than Chinese giant Anta. Having surpassed other international rivals in China, the ambitious group now aims to go global.


Burberry, H&M, Nike and Others Lose China Ambassadors Over Xinjiang

Adidas, Calvin Klein, Uniqlo and Converse have also lost China spokespeople as Chinese consumers call for a boycott after an uproar about the decision not to source cotton from the Xinjiang region.

Burberry, H&M, Nike and Others Lose China Ambassadors Over Xinjiang

Adidas, Calvin Klein, Uniqlo and Converse have also lost China spokespeople as Chinese consumers call for a boycott after an uproar about the decision not to source cotton from the Xinjiang region.


H&M Faces Boycott Calls in China Over Xinjiang Cotton Ban

The brand can no longer be found on China’s major e-commerce platforms, following an uproar on social media about its decision not to use cotton sourced from the Xinjiang region.

H&M Faces Boycott Calls in China Over Xinjiang Cotton Ban

The brand can no longer be found on China’s major e-commerce platforms, following an uproar on social media about its decision not to use cotton sourced from the Xinjiang region.


What People in China Are Buying Right Now

As the mainland’s retail sales surge, brands need to tap into high-performing categories across fashion, accessories and beauty to keep up with local upstarts.

What People in China Are Buying Right Now

As the mainland’s retail sales surge, brands need to tap into high-performing categories across fashion, accessories and beauty to keep up with local upstarts.


How Niche Beauty Brands Can Attract Investment from China

As interest in smaller international beauty brands intensifies among Chinese consumers, local investors are getting excited by the category. Here’s how to capitalise on the opportunity.

How Niche Beauty Brands Can Attract Investment from China

As interest in smaller international beauty brands intensifies among Chinese consumers, local investors are getting excited by the category. Here’s how to capitalise on the opportunity.


Five Ways China’s E-Commerce Landscape Is Changing

From rethinking livestreams to doubling down on data in their supply chains, global brands need to keep up with local players to compete for a slice of China’s multi-trillion-dollar e-commerce market.

Five Ways China’s E-Commerce Landscape Is Changing

From rethinking livestreams to doubling down on data in their supply chains, global brands need to keep up with local players to compete for a slice of China’s multi-trillion-dollar e-commerce market.


The Key to Chinese Luxury Sales in 2021

With demand trapped in the mainland, brands must seize domestic travel spend, improve their clienteling in lower-tier cities and create exciting events to make local retail more attractive.

The Key to Chinese Luxury Sales in 2021

With demand trapped in the mainland, brands must seize domestic travel spend, improve their clienteling in lower-tier cities and create exciting events to make local retail more attractive.


Young Chinese Are Criticising Consumerism. What Does This Mean for Fashion?

There’s a small but growing movement against heavy spending in the world’s largest fashion market as more young people feel disillusioned with materialism.

Young Chinese Are Criticising Consumerism. What Does This Mean for Fashion?

There’s a small but growing movement against heavy spending in the world’s largest fashion market as more young people feel disillusioned with materialism.


Chinese Brands Can Teach Victoria’s Secret How to Sell Lingerie Today

China’s $61 billion underwear market has been disrupted by digital-first domestic brands signalling subtle feminism and sensuality. International lingerie giants need to catch up.

Chinese Brands Can Teach Victoria’s Secret How to Sell Lingerie Today

China’s $61 billion underwear market has been disrupted by digital-first domestic brands signalling subtle feminism and sensuality. International lingerie giants need to catch up.