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China

On-the-ground intelligence and insights from the world’s largest fashion market.

Why China’s Outlet Mall Boom Is More Than a Pandemic Blip

Sales at outlet malls in China surged last year, fuelling a domestic market that is likely to present both opportunities and new challenges to Western players.

Why China’s Outlet Mall Boom Is More Than a Pandemic Blip

Sales at outlet malls in China surged last year, fuelling a domestic market that is likely to present both opportunities and new challenges to Western players.


China’s Delta Outbreak Cuts Travel, Prompting GDP Downgrades

At least 46 cities have urged residents against traveling unless absolutely necessary, but there are uncertainties about the duration of the outbreak.

China’s Delta Outbreak Cuts Travel, Prompting GDP Downgrades

At least 46 cities have urged residents against traveling unless absolutely necessary, but there are uncertainties about the duration of the outbreak.


Three Ways Brands Are Tapping China’s Digitally Native Luxury Shoppers

Digital avatars, branded gaming skins and customised red packets are increasingly popular marketing tactics in the world’s top luxury market. Are they here to stay?

Three Ways Brands Are Tapping China’s Digitally Native Luxury Shoppers

Digital avatars, branded gaming skins and customised red packets are increasingly popular marketing tactics in the world’s top luxury market. Are they here to stay?


How Social Media Is Changing Physical Retail

Photogenic stores in retail districts with buzzy influencer culture like Shanghai’s Wukang Road offer a crash course in how social media is reshaping physical retail in China.

How Social Media Is Changing Physical Retail

Photogenic stores in retail districts with buzzy influencer culture like Shanghai’s Wukang Road offer a crash course in how social media is reshaping physical retail in China.


A Guide to Bilibili, China’s Gen-Z Hangout

The video streaming platform has attracted Louis Vuitton, Nike and others looking to recruit the next generation of Chinese consumers. But brands need to understand its unique community to avoid making mistakes.

A Guide to Bilibili, China’s Gen-Z Hangout

The video streaming platform has attracted Louis Vuitton, Nike and others looking to recruit the next generation of Chinese consumers. But brands need to understand its unique community to avoid making mistakes.


How to Sell Accessible Luxury in China

The path to success for accessible luxury players is narrowing in the critical China market, but there is still room for brands able to overcome key obstacles.

How to Sell Accessible Luxury in China

The path to success for accessible luxury players is narrowing in the critical China market, but there is still room for brands able to overcome key obstacles.


Why Chinese Brides Say Yes to the Dress

From extravagant ballgowns to unboxing videos, find out what’s driving China’s $33.9 billion bridalwear market.

Why Chinese Brides Say Yes to the Dress

From extravagant ballgowns to unboxing videos, find out what’s driving China’s $33.9 billion bridalwear market.


Sephora’s China Rivals Ready for Battle

After 16 years in Mainland China, LVMH’s Sephora faces serious competition as local multi-brand players jostle for a larger slice of the country’s $51 billion beauty market.

Sephora’s China Rivals Ready for Battle

After 16 years in Mainland China, LVMH’s Sephora faces serious competition as local multi-brand players jostle for a larger slice of the country’s $51 billion beauty market.


The Battle for China’s $100 Billion Jewellery Market

International brands, domestic giants and unbranded jewellers are vying for a slice of China’s jewellery market, which is poised for double-digit growth.

The Battle for China’s $100 Billion Jewellery Market

International brands, domestic giants and unbranded jewellers are vying for a slice of China’s jewellery market, which is poised for double-digit growth.


How to Tap China’s Next Super App

The short video platform Douyin has big ambitions but fashion and beauty brands are not making the most of its young, highly engaged audience.

How to Tap China’s Next Super App

The short video platform Douyin has big ambitions but fashion and beauty brands are not making the most of its young, highly engaged audience.


Fashion’s Next Big Opportunity in China: Older Shoppers

An obsession with youth may be costing fashion and beauty brands a slice of China’s $880 million silver economy.

Fashion’s Next Big Opportunity in China: Older Shoppers

An obsession with youth may be costing fashion and beauty brands a slice of China’s $880 million silver economy.


Brands Invest Big in China’s Booming Watch Market

Mainland China is now the number one export market for Swiss watches, but some luxury watchmakers risk becoming over-reliant on the region.

Brands Invest Big in China’s Booming Watch Market

Mainland China is now the number one export market for Swiss watches, but some luxury watchmakers risk becoming over-reliant on the region.