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Wellness

Is Homemade Shampoo a Recession Indicator?

DIY haircare recipes made with red onions and stovetop rice water are taking over TikTok’s algorithm. Do they represent a fad, or a shift in the way people want to talk about beauty in uncertain economic times?

Is Homemade Shampoo a Recession Indicator?

DIY haircare recipes made with red onions and stovetop rice water are taking over TikTok’s algorithm. Do they represent a fad, or a shift in the way people want to talk about beauty in uncertain economic times?


US Retailers Want in on K-Beauty — Again

Amorepacific’s Hanyul is the latest of a flood of K-beauty brands being scooped up by US beauty retailers as consumers clamor for Korean products in the face of price hikes.

US Retailers Want in on K-Beauty — Again

Amorepacific’s Hanyul is the latest of a flood of K-beauty brands being scooped up by US beauty retailers as consumers clamor for Korean products in the face of price hikes.


CVS Drops Lilly’s Zepbound as Preferred Drug in Novo Win

Starting July 1, Wegovy, not Zepbound, will be preferred on CVS Caremark’s standard formulary.

CVS Drops Lilly’s Zepbound as Preferred Drug in Novo Win

Starting July 1, Wegovy, not Zepbound, will be preferred on CVS Caremark’s standard formulary.


Ulta Looks to Rekindle the Magic With Cowboys, Squishmallows and Prada

At the retailer’s first ever experiential beauty event held deep in the heart of Texas, Ulta Beauty wrangled 1,500 consumers and nearly 200 brands as it wrestles with an industry-wide slowdown.

Ulta Looks to Rekindle the Magic With Cowboys, Squishmallows and Prada

At the retailer’s first ever experiential beauty event held deep in the heart of Texas, Ulta Beauty wrangled 1,500 consumers and nearly 200 brands as it wrestles with an industry-wide slowdown.


The Beauty and Fashion Brands That Won Coachella 2025

Buzzy brands Rhode and Revolve dominated the festival, according to an analysis of earned media value on influencer posts.

The Beauty and Fashion Brands That Won Coachella 2025

Buzzy brands Rhode and Revolve dominated the festival, according to an analysis of earned media value on influencer posts.


The Next Wellness Frontier: Your Mouth

Brands and products targeting the ‘oral microbiome’ are fuelling innovation in toothpastes, mouthwashes and tools — and wading into a controversial public health conversation.

The Next Wellness Frontier: Your Mouth

Brands and products targeting the ‘oral microbiome’ are fuelling innovation in toothpastes, mouthwashes and tools — and wading into a controversial public health conversation.


The Murky, Expensive World of Longevity, Explained

While there’s no clear consensus on what longevity actually means, companies are cashing in on the ambiguity, profiting from a trend that promises more than it can deliver.

The Murky, Expensive World of Longevity, Explained

While there’s no clear consensus on what longevity actually means, companies are cashing in on the ambiguity, profiting from a trend that promises more than it can deliver.


Can You Sell Sexual Wellness Without Sex? | The Debrief

Executive editor Brian Baskin and senior correspondent Sheena Butler-Young speak with editorial associate Yola Mzizi about how regulatory restrictions and cultural conservatism are forcing sexual wellness brands to pivot their messaging in 2025.

Can You Sell Sexual Wellness Without Sex? | The Debrief

Executive editor Brian Baskin and senior correspondent Sheena Butler-Young speak with editorial associate Yola Mzizi about how regulatory restrictions and cultural conservatism are forcing sexual wellness brands to pivot their messaging in 2025.


Novo Nordisk’s ‘Super Ozempic’ Trial Disappoints Again

The drugmaker’s shares dropped after releasing weaker-than-expected trial results for next generation drug CagriSema, which failed to outperform Eli Lilly’s Mounjaro.

Novo Nordisk’s ‘Super Ozempic’ Trial Disappoints Again

The drugmaker’s shares dropped after releasing weaker-than-expected trial results for next generation drug CagriSema, which failed to outperform Eli Lilly’s Mounjaro.


What’s Driving the Surge in Wellness Beverages

‘Functional’ drinks are one of the fastest growing markets of the greater wellness economy, powered by promises to enhance skin radiance, hair health or sport performance.

What’s Driving the Surge in Wellness Beverages

‘Functional’ drinks are one of the fastest growing markets of the greater wellness economy, powered by promises to enhance skin radiance, hair health or sport performance.


The 5 Biggest Wellness Themes to Watch in 2025

From the ascendence of “longevity” to the widespread adoption of GLP-1 drugs, the wellness conversation has changed — even if the content remains familiar.

The 5 Biggest Wellness Themes to Watch in 2025

From the ascendence of “longevity” to the widespread adoption of GLP-1 drugs, the wellness conversation has changed — even if the content remains familiar.


The Top Beauty Trends to Watch in 2025

From fragrance layering to men’s styling products, trends on the rise in the new year hinge on the future of the social media landscape.

The Top Beauty Trends to Watch in 2025

From fragrance layering to men’s styling products, trends on the rise in the new year hinge on the future of the social media landscape.