Skin Care
How Bootstrapped Beauty Brands Are Growing
As the beauty industry has grown in value and saturation, emerging brands have often leant on outside investment to grow. But for those who don’t want – or can’t access – external funding, a more roundabout path is needed.
How Bootstrapped Beauty Brands Are Growing
As the beauty industry has grown in value and saturation, emerging brands have often leant on outside investment to grow. But for those who don’t want – or can’t access – external funding, a more roundabout path is needed.
Beauty’s Olympics Marketing Playbook
Beauty brands may not have their logo on an athlete’s uniform, but they’re still finding ways to market around the Olympics through partnerships with top athletes and social-media friendly campaigns.
Beauty’s Olympics Marketing Playbook
Beauty brands may not have their logo on an athlete’s uniform, but they’re still finding ways to market around the Olympics through partnerships with top athletes and social-media friendly campaigns.
The Business of Beauty Haul of Fame: Why Brands Are Roasting Their Customers
Tough love is making some shoppers hit “add to cart.”
The Business of Beauty Haul of Fame: Why Brands Are Roasting Their Customers
Tough love is making some shoppers hit “add to cart.”
Isamaya Ffrench on the Spirit of Collaboration
For two decades, fashion has proved how powerful the right link-up between brands can be. Why hasn’t beauty done the same?
Isamaya Ffrench on the Spirit of Collaboration
For two decades, fashion has proved how powerful the right link-up between brands can be. Why hasn’t beauty done the same?
How Clarins Is Reformulating Its Hero Product (And Its Business)
The French skincare giant is launching the ninth generation of its flagship Double Serum line, while achieving record financial results.
How Clarins Is Reformulating Its Hero Product (And Its Business)
The French skincare giant is launching the ninth generation of its flagship Double Serum line, while achieving record financial results.
The Business of Beauty Haul of Fame: Exclusive - Camila Mendes Is Really Good for Skincare
Fiscal proof that celebrity alliances work (if the product also works).
The Business of Beauty Haul of Fame: Exclusive - Camila Mendes Is Really Good for Skincare
Fiscal proof that celebrity alliances work (if the product also works).
Summer Fridays Announces Growth Investment From TSG Consumer Partners
The influencer-founded beauty brand, known for its hybrid skincare and makeup products, will join private equity firm TSG’s brand roster.
Summer Fridays Announces Growth Investment From TSG Consumer Partners
The influencer-founded beauty brand, known for its hybrid skincare and makeup products, will join private equity firm TSG’s brand roster.
The Business of Beauty Haul of Fame: Your Boundaries Are Big Business
How “the skin barrier” became a stand-in for American female rage.
The Business of Beauty Haul of Fame: Your Boundaries Are Big Business
How “the skin barrier” became a stand-in for American female rage.
Why ‘Underconsumption’ is Trending
Young consumers are taking more pride in eschewing the shopping sprees and hauls that have long characterised social media. But plenty of methods in the movement don’t involve cheaper products.
Why ‘Underconsumption’ is Trending
Young consumers are taking more pride in eschewing the shopping sprees and hauls that have long characterised social media. But plenty of methods in the movement don’t involve cheaper products.
The Business of Beauty Haul of Fame: Off-Label Meds… Or Skincare?
A new kind of Ozempic effect.
The Tricky Politics of the ‘No Makeup’ Look
In a recent Vogue editorial, celebrity bride Olivia Culpo spoke about skipping mascara and lip liner on her wedding day, touching off a fierce debate about what ‘no makeup’ really is.
The Tricky Politics of the ‘No Makeup’ Look
In a recent Vogue editorial, celebrity bride Olivia Culpo spoke about skipping mascara and lip liner on her wedding day, touching off a fierce debate about what ‘no makeup’ really is.
The Biggest Summer Beauty Trends to Watch
Seasonal staples like SPF and beachy scents are getting an update, while new product innovations have taken off thanks to influencers.
The Biggest Summer Beauty Trends to Watch
Seasonal staples like SPF and beachy scents are getting an update, while new product innovations have taken off thanks to influencers.