Skin Care
Refy Bets the Indie Beauty Boom Isn’t Over Yet
Despite a slowdown in the M&A pipeline and rising pressure on indie brands, British cosmetics company Refy thinks it can buck the trend and become a breakout star. Pulling it off will require careful calibration to help it broaden its presence without denting its status.
Refy Bets the Indie Beauty Boom Isn’t Over Yet
Despite a slowdown in the M&A pipeline and rising pressure on indie brands, British cosmetics company Refy thinks it can buck the trend and become a breakout star. Pulling it off will require careful calibration to help it broaden its presence without denting its status.
The Business of Beauty Haul of Fame: Nordstrom’s Approach to Gen Alpha Beauty
‘Young Adult’ was a book fair genre. Now it’s a department store section.
The Business of Beauty Haul of Fame: Nordstrom’s Approach to Gen Alpha Beauty
‘Young Adult’ was a book fair genre. Now it’s a department store section.
The Business of Beauty Haul of Fame: Christmas in September
How advent calendars became a retailer’s secret weapon for fall sales.
The Business of Beauty Haul of Fame: Christmas in September
How advent calendars became a retailer’s secret weapon for fall sales.
The Confusing World of Skincare Claims, Explained
A product’s promises are only as good as the tests that back them up. But a closer look reveals that some claims aren’t as ironclad as they seem.
The Confusing World of Skincare Claims, Explained
A product’s promises are only as good as the tests that back them up. But a closer look reveals that some claims aren’t as ironclad as they seem.
The Business of Beauty Haul of Fame: Teyonah Parris Launches New Luxury Hair Line
Teyonah Parris is in the Marvel Cinematic Universe. Will that help her sell hair extensions?
The Business of Beauty Haul of Fame: Teyonah Parris Launches New Luxury Hair Line
Teyonah Parris is in the Marvel Cinematic Universe. Will that help her sell hair extensions?
Beauty’s Most Viral Brands Are Moving Offline
Trending beauty companies are looking to old-school forms of advertising like billboards, taxi wraps and wild posting to boost their brand awareness. Crafting a great out of home campaign means using a different playbook to what they might be used to.
Beauty’s Most Viral Brands Are Moving Offline
Trending beauty companies are looking to old-school forms of advertising like billboards, taxi wraps and wild posting to boost their brand awareness. Crafting a great out of home campaign means using a different playbook to what they might be used to.
The Business of Beauty Haul of Fame: Beauty Behind Bars
How anti-theft measures at drugstores created a new kind of influencer.
The Business of Beauty Haul of Fame: Beauty Behind Bars
How anti-theft measures at drugstores created a new kind of influencer.
Cassandra Grey Buys Back Violet Grey — With Some Help
The cult beauty retailer’s founder teamed up with investor Sherif Guirgis to acquire the business back from Coupang, the South Korean owner of Farfetch.
Cassandra Grey Buys Back Violet Grey — With Some Help
The cult beauty retailer’s founder teamed up with investor Sherif Guirgis to acquire the business back from Coupang, the South Korean owner of Farfetch.
The Business of Beauty Haul of Fame: Honey, I Shrunk the Core Audience
Micro-seeding is beauty’s new power play. Can it work?
The Business of Beauty Haul of Fame: Honey, I Shrunk the Core Audience
Micro-seeding is beauty’s new power play. Can it work?
Trinny London Opens Its First Flagship Store
The UK-based digitally native beauty start-up’s yellow storefront on King’s Road is a major element of its push to reach $100 million in annual sales.
Trinny London Opens Its First Flagship Store
The UK-based digitally native beauty start-up’s yellow storefront on King’s Road is a major element of its push to reach $100 million in annual sales.
The Business of Beauty Haul of Fame: How to Tell Oprah She’s Wrong
A primer from personal care CEO Katie Sturino, who actually did so.
The Business of Beauty Haul of Fame: How to Tell Oprah She’s Wrong
A primer from personal care CEO Katie Sturino, who actually did so.
Why Beauty Can’t Break Up With Anti-Ageing
Despite brands’ public promises to ditch the term and switch to more inclusive language, many shoppers still – secretly or publicly – want products with anti-ageing qualities.
Why Beauty Can’t Break Up With Anti-Ageing
Despite brands’ public promises to ditch the term and switch to more inclusive language, many shoppers still – secretly or publicly – want products with anti-ageing qualities.