Skin Care
Apply Now: The Business of Beauty Global Awards 2025
In June, BoF will honour six entrepreneurs shaping the future of the beauty industry at the third edition of The Business of Beauty Global Forum 2025. Apply for your chance to join us.
Apply Now: The Business of Beauty Global Awards 2025
In June, BoF will honour six entrepreneurs shaping the future of the beauty industry at the third edition of The Business of Beauty Global Forum 2025. Apply for your chance to join us.
How Do You Make Body Lotion Cool?
The brands driving the body care boom are using technology, innovation, fragrance and collaborations to make their personal care products covetable.
How Do You Make Body Lotion Cool?
The brands driving the body care boom are using technology, innovation, fragrance and collaborations to make their personal care products covetable.
‘Filler Fatigue’ Is Setting In
Growing concern around their long-term effects and fears of poor placement or technique are turning some consumers off from injectable fillers. There’s a new category of treatments that might fit the bill instead: biostimulators.
‘Filler Fatigue’ Is Setting In
Growing concern around their long-term effects and fears of poor placement or technique are turning some consumers off from injectable fillers. There’s a new category of treatments that might fit the bill instead: biostimulators.
The Business of Beauty Haul of Fame: You’re Such a Tool
Brushes for makeup, hair, and even serum (really) are poised to go big in 2025.
The Business of Beauty Haul of Fame: You’re Such a Tool
Brushes for makeup, hair, and even serum (really) are poised to go big in 2025.
What’s Behind Beauty’s Charm Obsession
Beaded, bedazzled and otherwise eye-catching charms have become something of a beauty craze, with brands across the price spectrum rushing to add charms to their offerings. Executed well, they don’t have to be a flash-in-the-pan moment.
What’s Behind Beauty’s Charm Obsession
Beaded, bedazzled and otherwise eye-catching charms have become something of a beauty craze, with brands across the price spectrum rushing to add charms to their offerings. Executed well, they don’t have to be a flash-in-the-pan moment.
The Multi-Step Beauty Routine Moves Beyond the Face
It’s not just facial skincare that gets 10 steps or more these days as influencers drive demand for entire scalp, hair, body and hand care routines.
The Multi-Step Beauty Routine Moves Beyond the Face
It’s not just facial skincare that gets 10 steps or more these days as influencers drive demand for entire scalp, hair, body and hand care routines.
The Business of Beauty Haul of Fame: MAC Teaches Sex Ed
A new campaign shared exclusively with The Business of Beauty aims to shock and awe audiences… and remind them of the brand’s long history as a provocateur.
The Business of Beauty Haul of Fame: MAC Teaches Sex Ed
A new campaign shared exclusively with The Business of Beauty aims to shock and awe audiences… and remind them of the brand’s long history as a provocateur.
How Beauty Devices Finally Broke Through
For years, at-home cosmetic devices based on in-office treatments have been slow to sell. Then the pandemic made them one of beauty’s fastest growing categories.
How Beauty Devices Finally Broke Through
For years, at-home cosmetic devices based on in-office treatments have been slow to sell. Then the pandemic made them one of beauty’s fastest growing categories.
The Business of Beauty Haul of Fame: The Next Status Bag Is for Your Makeup
Sales of “beauty bags” are booming. Is it Carrie Bradshaw’s fault?
The Business of Beauty Haul of Fame: The Next Status Bag Is for Your Makeup
Sales of “beauty bags” are booming. Is it Carrie Bradshaw’s fault?
How Beauty Brands Can Beat a Holiday Season Slowdown
With slow sales growth and a truncated shopping window, brands and retailers need to get creative to entice customers.
How Beauty Brands Can Beat a Holiday Season Slowdown
With slow sales growth and a truncated shopping window, brands and retailers need to get creative to entice customers.
Every Fashion Label Wants a Beauty Brand. Is There Room for All of Them?
Amid a luxury fashion slowdown, brands are launching full beauty lines at a record pace as they jostle to find their position in a crowded market.
Every Fashion Label Wants a Beauty Brand. Is There Room for All of Them?
Amid a luxury fashion slowdown, brands are launching full beauty lines at a record pace as they jostle to find their position in a crowded market.
Inside the Search for the Next Cerave
The L’Oréal-owned skincare line grew its sales almost five times between 2017 and 2021, riding a wave of enthusiasm for straightforward, affordable, expert-approved skincare, and becoming an industry-shaping force in beauty. Other mass brands are hoping for their moment in the spotlight.
Inside the Search for the Next Cerave
The L’Oréal-owned skincare line grew its sales almost five times between 2017 and 2021, riding a wave of enthusiasm for straightforward, affordable, expert-approved skincare, and becoming an industry-shaping force in beauty. Other mass brands are hoping for their moment in the spotlight.