Skin Care
Why Drugstores Still Aren’t Beauty Hubs
American pharmacies once aimed to transform their stores into beauty destinations, but after years of unmet promises and underwhelming results, beauty brands are reconsidering their reliance on the drugstore and are exploring different avenues for growth.
Why Drugstores Still Aren’t Beauty Hubs
American pharmacies once aimed to transform their stores into beauty destinations, but after years of unmet promises and underwhelming results, beauty brands are reconsidering their reliance on the drugstore and are exploring different avenues for growth.
The Business of Beauty Haul of Fame: Show, Don’t Smell
Can’t sniff a new fragrance? You might be more likely to buy it.
The Business of Beauty Haul of Fame: Show, Don’t Smell
Can’t sniff a new fragrance? You might be more likely to buy it.
Kids Are Having Birthday Parties at Sephora Now
Beauty retailers are playing host to skincare-obsessed tweens and teens on their special day. Can scavenger hunts, makeup tutorials and goodie bags create lifelong customers?
Kids Are Having Birthday Parties at Sephora Now
Beauty retailers are playing host to skincare-obsessed tweens and teens on their special day. Can scavenger hunts, makeup tutorials and goodie bags create lifelong customers?
How Skincare Products Can Prove Their Value
In the face of discount-seeking consumers and dupe culture, brands are doing more to prove their formulas are worth their premium prices.
How Skincare Products Can Prove Their Value
In the face of discount-seeking consumers and dupe culture, brands are doing more to prove their formulas are worth their premium prices.
Kim Kardashian’s Skky Partners Takes Minority Stake in 111Skin
The private equity firm made a “significant” minority investment in the UK-based skincare brand.
Kim Kardashian’s Skky Partners Takes Minority Stake in 111Skin
The private equity firm made a “significant” minority investment in the UK-based skincare brand.
The Business of Beauty Haul of Fame: A Crisis for Hollywood Makeup Artists
For red carpet professionals, the fires are the latest in a series of trials.
The Business of Beauty Haul of Fame: A Crisis for Hollywood Makeup Artists
For red carpet professionals, the fires are the latest in a series of trials.
Big Beauty Brands Embrace AI Skin Analysis
Beiersdorf, Clarins and L’Oréal are among the beauty companies betting big on the technology as AI mania continues and its capabilities grow.
Big Beauty Brands Embrace AI Skin Analysis
Beiersdorf, Clarins and L’Oréal are among the beauty companies betting big on the technology as AI mania continues and its capabilities grow.
The Top Beauty Trends to Watch in 2025
From fragrance layering to men’s styling products, trends on the rise in the new year hinge on the future of the social media landscape.
The Top Beauty Trends to Watch in 2025
From fragrance layering to men’s styling products, trends on the rise in the new year hinge on the future of the social media landscape.
The Business of Beauty Haul of Fame: Revenge of the Cheap Shampoo
The new “everything shower” costs less than a latte — and about as much as a drugstore shampoo and conditioner, Faran Krentcil writes in Haul of Fame.
The Business of Beauty Haul of Fame: Revenge of the Cheap Shampoo
The new “everything shower” costs less than a latte — and about as much as a drugstore shampoo and conditioner, Faran Krentcil writes in Haul of Fame.
Beauty’s Top M&A Targets for 2025
After a slow year for acquisitions, brands and investors alike are hoping that 2025 will yield bigger exits. But with most strategic buyers like L’Oréal and Estée Lauder operating with an even narrower lens, only a select few firms will make it.
Beauty’s Top M&A Targets for 2025
After a slow year for acquisitions, brands and investors alike are hoping that 2025 will yield bigger exits. But with most strategic buyers like L’Oréal and Estée Lauder operating with an even narrower lens, only a select few firms will make it.
The Best of BoF 2024: Where Skincare Will Go Next
One of the biggest winners in the years following the pandemic, the skincare category has started to normalise, with consumers looking for more instant results, niche brands and in-office treatments.
The Best of BoF 2024: Where Skincare Will Go Next
One of the biggest winners in the years following the pandemic, the skincare category has started to normalise, with consumers looking for more instant results, niche brands and in-office treatments.
Apply Now: The Business of Beauty Global Awards 2025
In June, BoF will honour six entrepreneurs shaping the future of the beauty industry at the third edition of The Business of Beauty Global Forum 2025. Apply for your chance to join us.
Apply Now: The Business of Beauty Global Awards 2025
In June, BoF will honour six entrepreneurs shaping the future of the beauty industry at the third edition of The Business of Beauty Global Forum 2025. Apply for your chance to join us.