The hand sanitiser brand celebrates its first category expansion — and tenfold growth — with a line of eight skincare-infused hair and body mists.
The hand sanitiser brand celebrates its first category expansion — and tenfold growth — with a line of eight skincare-infused hair and body mists.
MCoBeauty is blatant in its copycat approach. Today, it enters Target.
MCoBeauty is blatant in its copycat approach. Today, it enters Target.
From fragrance layering to men’s styling products, trends on the rise in the new year hinge on the future of the social media landscape.
From fragrance layering to men’s styling products, trends on the rise in the new year hinge on the future of the social media landscape.
The new “everything shower” costs less than a latte — and about as much as a drugstore shampoo and conditioner, Faran Krentcil writes in Haul of Fame.
The new “everything shower” costs less than a latte — and about as much as a drugstore shampoo and conditioner, Faran Krentcil writes in Haul of Fame.
After a slow year for acquisitions, brands and investors alike are hoping that 2025 will yield bigger exits. But with most strategic buyers like L’Oréal and Estée Lauder operating with an even narrower lens, only a select few firms will make it.
After a slow year for acquisitions, brands and investors alike are hoping that 2025 will yield bigger exits. But with most strategic buyers like L’Oréal and Estée Lauder operating with an even narrower lens, only a select few firms will make it.
In 2024, hair loss was the industry’s gain, as products targeting thinning and balding surged in sales. Consumers also began to focus more on their hair health starting at the scalp, leading to a proliferation of both scalp-focused products and education on how to use them.
In 2024, hair loss was the industry’s gain, as products targeting thinning and balding surged in sales. Consumers also began to focus more on their hair health starting at the scalp, leading to a proliferation of both scalp-focused products and education on how to use them.
In June, BoF will honour six entrepreneurs shaping the future of the beauty industry at the third edition of The Business of Beauty Global Forum 2025. Apply for your chance to join us.
In June, BoF will honour six entrepreneurs shaping the future of the beauty industry at the third edition of The Business of Beauty Global Forum 2025. Apply for your chance to join us.
A crop of upstart brands are betting on Africa for their next global expansion, ready to benefit from the continent’s growing middle class. To kick-start Africa’s premium hair care market, they’ll need to carefully consider marketing and retailer strategy, as well create a new value proposition.
A crop of upstart brands are betting on Africa for their next global expansion, ready to benefit from the continent’s growing middle class. To kick-start Africa’s premium hair care market, they’ll need to carefully consider marketing and retailer strategy, as well create a new value proposition.
It’s not just facial skincare that gets 10 steps or more these days as influencers drive demand for entire scalp, hair, body and hand care routines.
It’s not just facial skincare that gets 10 steps or more these days as influencers drive demand for entire scalp, hair, body and hand care routines.
A new campaign shared exclusively with The Business of Beauty aims to shock and awe audiences… and remind them of the brand’s long history as a provocateur.
A new campaign shared exclusively with The Business of Beauty aims to shock and awe audiences… and remind them of the brand’s long history as a provocateur.
Sales of “beauty bags” are booming. Is it Carrie Bradshaw’s fault?
Sales of “beauty bags” are booming. Is it Carrie Bradshaw’s fault?
Medical spas swear “regenerative aesthetics” can jolt your body back to its youth.
Medical spas swear “regenerative aesthetics” can jolt your body back to its youth.
The US hair care company reported a 2.3 percent sales gain, its first in four quarters, and has made inroads on its transformation strategy, chief executive Amanda Baldwin told The Business of Beauty.