Chief executive Amanda Baldwin has been tasked with course-correcting the embattled haircare brand. Using her marketing muscle, she hopes to rebuild the bond Olaplex once shared with beauty consumers and investors alike.
Chief executive Amanda Baldwin has been tasked with course-correcting the embattled haircare brand. Using her marketing muscle, she hopes to rebuild the bond Olaplex once shared with beauty consumers and investors alike.
As more beauty brands restructure or get acquired, their employees feel increasingly anxious. One chief executive says it doesn’t have to be that way.
As more beauty brands restructure or get acquired, their employees feel increasingly anxious. One chief executive says it doesn’t have to be that way.
There’s a reason so many brands celebrate holidays like National Lash Day or National Fragrance Day — and he lives in North Dakota.
There’s a reason so many brands celebrate holidays like National Lash Day or National Fragrance Day — and he lives in North Dakota.
The pursuit of loose, wavy curls with the promise of less heat damage is driving intense competition in the hair tools space, thanks to innovations from brands like Dyson and TikTok-fueled demand for new products and processes.
The pursuit of loose, wavy curls with the promise of less heat damage is driving intense competition in the hair tools space, thanks to innovations from brands like Dyson and TikTok-fueled demand for new products and processes.
Logo pins have been a recurring theme during Fashion Month — and also have a beauty tie-in.
Logo pins have been a recurring theme during Fashion Month — and also have a beauty tie-in.
If you want to sell a cult beauty product, you’re going to have to evangelize people.
If you want to sell a cult beauty product, you’re going to have to evangelize people.
Dianna Cohen and Elaine Choi have built an insider favourite haircare label with signature products like the hair towel and brush-applied dry shampoo. Armed with a new funding round, they want to bring the brand to the masses.
Dianna Cohen and Elaine Choi have built an insider favourite haircare label with signature products like the hair towel and brush-applied dry shampoo. Armed with a new funding round, they want to bring the brand to the masses.
Walmart invests in K-Beauty’s new haircare frontier.
Walmart invests in K-Beauty’s new haircare frontier.
TikTok trends have caused entire product categories, from snail mucin serums to bronzing drops, to go mainstream, but that pipeline’s future is uncertain.
TikTok trends have caused entire product categories, from snail mucin serums to bronzing drops, to go mainstream, but that pipeline’s future is uncertain.
American pharmacies once aimed to transform their stores into beauty destinations, but after years of unmet promises and underwhelming results, beauty brands are reconsidering their reliance on the drugstore and are exploring different avenues for growth.
American pharmacies once aimed to transform their stores into beauty destinations, but after years of unmet promises and underwhelming results, beauty brands are reconsidering their reliance on the drugstore and are exploring different avenues for growth.
Can’t sniff a new fragrance? You might be more likely to buy it.
Can’t sniff a new fragrance? You might be more likely to buy it.
All about those zinc-topped tubes, and why they’re everywhere right now.
All about those zinc-topped tubes, and why they’re everywhere right now.
The US hair care company reported a 2.3 percent sales gain, its first in four quarters, and has made inroads on its transformation strategy, chief executive Amanda Baldwin told The Business of Beauty.