How advent calendars became a retailer’s secret weapon for fall sales.
How advent calendars became a retailer’s secret weapon for fall sales.
Teyonah Parris is in the Marvel Cinematic Universe. Will that help her sell hair extensions?
Teyonah Parris is in the Marvel Cinematic Universe. Will that help her sell hair extensions?
Once a verboten topic, hair shedding testimonials and regrowth solutions are now flooding social media. A host of new startups are attempting to address the growing hair loss market, win consumer loyalty and provide sometimes-elusive results.
Once a verboten topic, hair shedding testimonials and regrowth solutions are now flooding social media. A host of new startups are attempting to address the growing hair loss market, win consumer loyalty and provide sometimes-elusive results.
How anti-theft measures at drugstores created a new kind of influencer.
How anti-theft measures at drugstores created a new kind of influencer.
Mielle Organics is the latest company to face viral claims its products cause hair loss and scalp injury. How it navigates the next few weeks will determine whether this is a short-term setback or a serious threat to its long-term viability.
Mielle Organics is the latest company to face viral claims its products cause hair loss and scalp injury. How it navigates the next few weeks will determine whether this is a short-term setback or a serious threat to its long-term viability.
Micro-seeding is beauty’s new power play. Can it work?
Micro-seeding is beauty’s new power play. Can it work?
A primer from personal care CEO Katie Sturino, who actually did so.
A primer from personal care CEO Katie Sturino, who actually did so.
Your summer read may be doing double-duty as your latest source of makeup inspiration
Your summer read may be doing double-duty as your latest source of makeup inspiration
As Gen-Z begins to head to the altar, their emerging bridal preferences can create fresh revenue-generating opportunities for beauty companies. But savvy marketing and deployment is needed to fully realise their potential.
As Gen-Z begins to head to the altar, their emerging bridal preferences can create fresh revenue-generating opportunities for beauty companies. But savvy marketing and deployment is needed to fully realise their potential.
For collect-em-all beauty shoppers, designer straws are becoming the new lip glosses.
For collect-em-all beauty shoppers, designer straws are becoming the new lip glosses.
Once a symbol of assimilation in post-slavery America, the silk press has taken on a new life among young Black women, thanks to an old clip of Kamala Harris discussing her hair routine that went viral on TikTok.
Once a symbol of assimilation in post-slavery America, the silk press has taken on a new life among young Black women, thanks to an old clip of Kamala Harris discussing her hair routine that went viral on TikTok.
Lemme is a bigger brand than anyone wants to admit—even her.
Lemme is a bigger brand than anyone wants to admit—even her.
The US hair care company reported a 2.3 percent sales gain, its first in four quarters, and has made inroads on its transformation strategy, chief executive Amanda Baldwin told The Business of Beauty.