Fragrance
‘Vibe Marketing’ Is Taking Over Beauty. What Is It?
Generative AI is being adopted across the beauty industry to create everything from product images to formulas themselves, based on prompted “vibes.” As more companies utilise these tools for efficiency, they risk losing the creative touch that separates storytelling from slop.
‘Vibe Marketing’ Is Taking Over Beauty. What Is It?
Generative AI is being adopted across the beauty industry to create everything from product images to formulas themselves, based on prompted “vibes.” As more companies utilise these tools for efficiency, they risk losing the creative touch that separates storytelling from slop.
TSG Consumer Partners Acquires Phlur
The evocative masstige fragrance brand, relaunched by influencer Chriselle Lim and Ben Bennett’s The Center, will join the private equity firm’s portfolio, The Business of Beauty can exclusively confirm.
TSG Consumer Partners Acquires Phlur
The evocative masstige fragrance brand, relaunched by influencer Chriselle Lim and Ben Bennett’s The Center, will join the private equity firm’s portfolio, The Business of Beauty can exclusively confirm.
The Fragrance Market’s Squeezed Middle
Fragrance may be booming, but the premium category has cratered compared to high-end niche perfumes and affordable body and hair mists that have become an expansion focus for brands.
The Fragrance Market’s Squeezed Middle
Fragrance may be booming, but the premium category has cratered compared to high-end niche perfumes and affordable body and hair mists that have become an expansion focus for brands.
Ludivine Pont Named CEO of Santa Maria Novella
Balenciaga’s chief marketeer is leaving the Kering-owned brand to take the reins of the private equity-backed perfume house founded in 1221.
Ludivine Pont Named CEO of Santa Maria Novella
Balenciaga’s chief marketeer is leaving the Kering-owned brand to take the reins of the private equity-backed perfume house founded in 1221.
Just Dough It!
The rise of bread-inspired fragrances is a continuation of the Gen-Z gourmand trend, a nod to to the rise of 'comfort commerce' — and a potential link to the rise in #SkinnyTok content.
Just Dough It!
The rise of bread-inspired fragrances is a continuation of the Gen-Z gourmand trend, a nod to to the rise of 'comfort commerce' — and a potential link to the rise in #SkinnyTok content.
Satoshi Kuwata’s Perfume Dreams Come True
Setchu’s debut collection of five fragrances will be sold at Dover Street Market in September after an unveiling at Pitti Fragranze in Milan, founder Satoshi Kuwata exclusively told The Business of Beauty.
Satoshi Kuwata’s Perfume Dreams Come True
Setchu’s debut collection of five fragrances will be sold at Dover Street Market in September after an unveiling at Pitti Fragranze in Milan, founder Satoshi Kuwata exclusively told The Business of Beauty.
Puig’s CEO Knows How Brands Can Cut Through the Noise
The elevated feel of prestige beauty can seem out of place in a digital world that rewards instant impact and short-term virality. Marc Puig, chairman and chief executive of Spanish beauty conglomerate Puig, told The State of Fashion: Beauty Volume 2 that marketing success requires fresh thinking.
Puig’s CEO Knows How Brands Can Cut Through the Noise
The elevated feel of prestige beauty can seem out of place in a digital world that rewards instant impact and short-term virality. Marc Puig, chairman and chief executive of Spanish beauty conglomerate Puig, told The State of Fashion: Beauty Volume 2 that marketing success requires fresh thinking.
Space NK Bets on Young Shoppers With New London Megastore
The attention-grabbing new store on London’s Oxford Street is the British chain’s most ambitious gambit yet, and joins a flock of global beauty retailers debuting flagships packed with experiential elements.
Space NK Bets on Young Shoppers With New London Megastore
The attention-grabbing new store on London’s Oxford Street is the British chain’s most ambitious gambit yet, and joins a flock of global beauty retailers debuting flagships packed with experiential elements.
Who Could Buy Coty’s Brands?
Rumours have swirled in recent weeks that the American cosmetics company is looking to offload its consumer and prestige brands. In a cooling market and with a mixed portfolio, finding buyers is a hard sell.
Who Could Buy Coty’s Brands?
Rumours have swirled in recent weeks that the American cosmetics company is looking to offload its consumer and prestige brands. In a cooling market and with a mixed portfolio, finding buyers is a hard sell.
Yasmin Sewell: Intuition Can Be a Superpower in Business | The BoF Podcast
After two decades in fashion, Yasmin Sewell founded Vyrao, a fragrance brand built on energy, intuition and healing. At The Business of Beauty Global Forum 2025, she shared how she turned a moment of personal upheaval into a deeply personal business.
Yasmin Sewell: Intuition Can Be a Superpower in Business | The BoF Podcast
After two decades in fashion, Yasmin Sewell founded Vyrao, a fragrance brand built on energy, intuition and healing. At The Business of Beauty Global Forum 2025, she shared how she turned a moment of personal upheaval into a deeply personal business.
The Aqua-for You Page
Beauty brands spend billions marketing products to Gen-Z. But their current favourite skin balm doesn’t even have an ad campaign currently running. How is this happening?
The Aqua-for You Page
Beauty brands spend billions marketing products to Gen-Z. But their current favourite skin balm doesn’t even have an ad campaign currently running. How is this happening?
The End of the Founder-Led Era
Over the last decade, an avalanche of brands with public-facing founders emerged. While a prominent founder can propel growth, customers use other factors to assess whether a brand is suited to their needs, according The State of Fashion: Beauty Volume 2.
The End of the Founder-Led Era
Over the last decade, an avalanche of brands with public-facing founders emerged. While a prominent founder can propel growth, customers use other factors to assess whether a brand is suited to their needs, according The State of Fashion: Beauty Volume 2.