Skip to main content

Fragrance

L’Oréal Names New Americas CEO, Appoints Chairman

Alexis Perakis-Valat, currently president of its consumer products division, will accede to the role, replacing David Greenberg who will become the company’s US chairman.

L’Oréal Names New Americas CEO, Appoints Chairman

Alexis Perakis-Valat, currently president of its consumer products division, will accede to the role, replacing David Greenberg who will become the company’s US chairman.


Dior Bets on Men’s Grooming With Sauvage London Pop-Up

The LVMH-owned beauty and fashion juggernaut is leaning on its Sauvage franchise, now the number one men’s fragrance in the world, to power a deeper entry into the men’s grooming market.

Dior Bets on Men’s Grooming With Sauvage London Pop-Up

The LVMH-owned beauty and fashion juggernaut is leaning on its Sauvage franchise, now the number one men’s fragrance in the world, to power a deeper entry into the men’s grooming market.


Bath & Body Works’ Plan to Restore Its Shine

With a new CEO, a deeper push into fine scents and updated distribution channels, the mall mainstay is hoping to reestablish its position as a fragrance authority in the US.

Bath & Body Works’ Plan to Restore Its Shine

With a new CEO, a deeper push into fine scents and updated distribution channels, the mall mainstay is hoping to reestablish its position as a fragrance authority in the US.


Eredi Zucca Launches Fragrance, Plots Global Expansion

As the fragrance category continues to grab interest across demographics, the Milanese grooming line, backed by Rhode investor D Capital, debuts a luxury collection.

Eredi Zucca Launches Fragrance, Plots Global Expansion

As the fragrance category continues to grab interest across demographics, the Milanese grooming line, backed by Rhode investor D Capital, debuts a luxury collection.


Tinder Swipes Right on Fragrance

LoveShackFancy partnered with the dating platform to launch its new perfume, Secret Crush, founder Rebecca Hessel Cohen exclusively told The Business of Beauty. Tinder says it’s just the beginning of beauty’s “big integration” into the app.

Tinder Swipes Right on Fragrance

LoveShackFancy partnered with the dating platform to launch its new perfume, Secret Crush, founder Rebecca Hessel Cohen exclusively told The Business of Beauty. Tinder says it’s just the beginning of beauty’s “big integration” into the app.


A Beauty Editor’s Vision of Luxury Pet Care: Biche

Biche, a label founded by Highsnobiety’s Alexandra Pauly, will sell a duo of fine fragrance-infused dog grooming products, and has closed a pre-seed funding round led by executives from Europerfumes.

A Beauty Editor’s Vision of Luxury Pet Care: Biche

Biche, a label founded by Highsnobiety’s Alexandra Pauly, will sell a duo of fine fragrance-infused dog grooming products, and has closed a pre-seed funding round led by executives from Europerfumes.


Balenciaga Launches New Fine Fragrance Collection

Inspired by an original perfume created in the 1940s and long discontinued, the 10-piece collection will be available to purchase on Sept. 10 from select Balenciaga boutiques.

Balenciaga Launches New Fine Fragrance Collection

Inspired by an original perfume created in the 1940s and long discontinued, the 10-piece collection will be available to purchase on Sept. 10 from select Balenciaga boutiques.


Sexual Healing, in a Perfume Bottle

The luxury fragrance-meets-wellness brand tapped Isamaya Ffrench and Mia Khalifa as the first faces for its ‘sexual energy’-themed launches, founder Yasmin Sewell exclusively told The Business of Beauty.

Sexual Healing, in a Perfume Bottle

The luxury fragrance-meets-wellness brand tapped Isamaya Ffrench and Mia Khalifa as the first faces for its ‘sexual energy’-themed launches, founder Yasmin Sewell exclusively told The Business of Beauty.


What Comes After the Fragrance Boom

As consumer sentiment begins to dampen, the perfume industry’s explosive growth looks headed for a slowdown. Executives from Swiss fragrance and flavours firm Givaudan are confident in the strength of their business, but are diversifying into makeup, skincare and other categories to prepare.

What Comes After the Fragrance Boom

As consumer sentiment begins to dampen, the perfume industry’s explosive growth looks headed for a slowdown. Executives from Swiss fragrance and flavours firm Givaudan are confident in the strength of their business, but are diversifying into makeup, skincare and other categories to prepare.


Beauty’s ‘Dream Team’ Launches a Fragrance Line

Melanie Bender, Rhode’s former chief executive, Youth to the People’s Joe Cloyes and Greg Gonzalez and Milk Makeup’s Mazdack Rassi have entered the red-hot fragrance category with their debut Lore.

Beauty’s ‘Dream Team’ Launches a Fragrance Line

Melanie Bender, Rhode’s former chief executive, Youth to the People’s Joe Cloyes and Greg Gonzalez and Milk Makeup’s Mazdack Rassi have entered the red-hot fragrance category with their debut Lore.


Rise in Foodie Perfumes May Be Linked to Weight-Loss Drugs

Gourmand fragrances, with scent profiles that feature vanilla, coffee and caramel, have surged in popularity in the past three years. Launches of sugary-scented, dessert-themed fragrances increased by 24 percent last year alone.

Rise in Foodie Perfumes May Be Linked to Weight-Loss Drugs

Gourmand fragrances, with scent profiles that feature vanilla, coffee and caramel, have surged in popularity in the past three years. Launches of sugary-scented, dessert-themed fragrances increased by 24 percent last year alone.


A Star Was Born. Can It Happen Again?

Starface co-founder Julie Schott knew her latest product — and, hopefully, the brand’s next hero — was a hit when she heard they were getting shoplifted from drugstores.

A Star Was Born. Can It Happen Again?

Starface co-founder Julie Schott knew her latest product — and, hopefully, the brand’s next hero — was a hit when she heard they were getting shoplifted from drugstores.