Fragrance
The Biggest Beauty Trends to Watch in 2024
TikTok trends and buzzy influencer recommendations continue to be the ultimate sources of beauty lovers’ purchase of makeup, skincare and hair care.
The Biggest Beauty Trends to Watch in 2024
TikTok trends and buzzy influencer recommendations continue to be the ultimate sources of beauty lovers’ purchase of makeup, skincare and hair care.
How Beauty Brands Are Gearing Up for 2024
Beauty brands are readying for another tumultuous year. Demand is strong, but growth remains challenging with rising customer acquisition costs and a bearish funding climate.
How Beauty Brands Are Gearing Up for 2024
Beauty brands are readying for another tumultuous year. Demand is strong, but growth remains challenging with rising customer acquisition costs and a bearish funding climate.
The Best of BoF 2023: Beauty’s Year of Change
In a year that catapulted both Gen-Z and Generation Alpha to the forefront, brands reprioritised omnichannel retail, profitability and extolling value to beauty shoppers.
The Best of BoF 2023: Beauty’s Year of Change
In a year that catapulted both Gen-Z and Generation Alpha to the forefront, brands reprioritised omnichannel retail, profitability and extolling value to beauty shoppers.
The Business of Beauty Haul of Fame: The Witch Who Stole Christmas
Welcome back to Haul of Fame, the beauty roundup of new products, new ideas and a luxury justification for your tween Goth phase.
The Business of Beauty Haul of Fame: The Witch Who Stole Christmas
Welcome back to Haul of Fame, the beauty roundup of new products, new ideas and a luxury justification for your tween Goth phase.
Beyond Padlocks: How Beauty Retail Security is Getting Smarter
Shopping for beauty relies on customers’ ability to touch, smell and play. Rising levels of theft are threatening that experience, and the solutions could fundamentally shift the way we shop.
Beyond Padlocks: How Beauty Retail Security is Getting Smarter
Shopping for beauty relies on customers’ ability to touch, smell and play. Rising levels of theft are threatening that experience, and the solutions could fundamentally shift the way we shop.
The Business of Beauty Haul of Fame: The Smell of Success
Scenting ultra-exclusive events is beauty’s next big branding opportunity.
The Business of Beauty Haul of Fame: The Smell of Success
Scenting ultra-exclusive events is beauty’s next big branding opportunity.
How Deciem Turned an Accidental Hit Into a Goldmine
With no advertising, PR or e-commerce, the store in London’s Soho is fast-becoming a cult classic. The brand is weighing how to expand without losing its magic.
How Deciem Turned an Accidental Hit Into a Goldmine
With no advertising, PR or e-commerce, the store in London’s Soho is fast-becoming a cult classic. The brand is weighing how to expand without losing its magic.
How Beauty Brands Cut Through the Holiday Noise
Analysts predict a gloomier season with limited spend. Brands are having to get creative to capture share of wallet.
How Beauty Brands Cut Through the Holiday Noise
Analysts predict a gloomier season with limited spend. Brands are having to get creative to capture share of wallet.
Baby, You Smell Good
Dior’s $230 ‘eau de senteur’ for infants recently went viral, touching off a fierce debate online about whether babies need a signature fragrance. But the idea of marketing perfume to the youngest customers is nothing new.
Baby, You Smell Good
Dior’s $230 ‘eau de senteur’ for infants recently went viral, touching off a fierce debate online about whether babies need a signature fragrance. But the idea of marketing perfume to the youngest customers is nothing new.
The Business of Beauty Haul of Fame: This Makeup Artist Drives Pop Music
From Glossier-themed Bat Mitzvahs to the return of tramp stamps, the week in beauty news.
The Business of Beauty Haul of Fame: This Makeup Artist Drives Pop Music
From Glossier-themed Bat Mitzvahs to the return of tramp stamps, the week in beauty news.
Why Beauty’s Biggest Conglomerates Are Selling Off Their Brands
As strategics like Unilever and L’Oréal divest from once-core lines, a more selective approach to M&A is underway.
Why Beauty’s Biggest Conglomerates Are Selling Off Their Brands
As strategics like Unilever and L’Oréal divest from once-core lines, a more selective approach to M&A is underway.
The Business of Beauty Haul of Fame
Welcome to Haul of Fame, a weekly roundup of the biggest beauty moments of the week, why they matter … and why some of them might not, even though they sure are gorgeous.
The Business of Beauty Haul of Fame
Welcome to Haul of Fame, a weekly roundup of the biggest beauty moments of the week, why they matter … and why some of them might not, even though they sure are gorgeous.