Fragrance
How to Sell Fragrance Like a Fashion Accessory
The latest launch from Sidia, a perfume campaign fronted by the model Erin Wasson, reflects a new positioning for fine fragrance as fashion’s favourite beauty accessory.
How to Sell Fragrance Like a Fashion Accessory
The latest launch from Sidia, a perfume campaign fronted by the model Erin Wasson, reflects a new positioning for fine fragrance as fashion’s favourite beauty accessory.
Which Winter Olympians Will Score Beauty Deals?
As beauty and wellness brands increasingly market against sports, the Winter Olympics provides them an opportunity to cast for fresh campaign faces.
Which Winter Olympians Will Score Beauty Deals?
As beauty and wellness brands increasingly market against sports, the Winter Olympics provides them an opportunity to cast for fresh campaign faces.
For These Beauty Products, It’s What’s on the Outside That Counts
Brands are designing products and packaging meant to be clicked, tapped and touched. Actually using them is beside the point.
For These Beauty Products, It’s What’s on the Outside That Counts
Brands are designing products and packaging meant to be clicked, tapped and touched. Actually using them is beside the point.
Europe’s Beauty Consumers Are in Play. Who Will Win Them?
European shoppers are increasingly buying beauty online, but local merchants face stiff competition from newer giants like Amazon and TikTok Shop.
Europe’s Beauty Consumers Are in Play. Who Will Win Them?
European shoppers are increasingly buying beauty online, but local merchants face stiff competition from newer giants like Amazon and TikTok Shop.
How Dubai Became a Hotbed for Fragrance Dupes
A global luxury fragrance capital, Dubai has become an expert hub for affordably priced fragrances that are among the top sellers on TikTok.
How Dubai Became a Hotbed for Fragrance Dupes
A global luxury fragrance capital, Dubai has become an expert hub for affordably priced fragrances that are among the top sellers on TikTok.
The Brands Taking Boomers Back to Their Punk Roots
Older consumers are embracing ever more vibrant shades of hair dye, tempted by unique formulations and maturer marketing. Gen X founders say it’s a shift, not a trend.
The Brands Taking Boomers Back to Their Punk Roots
Older consumers are embracing ever more vibrant shades of hair dye, tempted by unique formulations and maturer marketing. Gen X founders say it’s a shift, not a trend.
Exclusive: L Catterton Invests in Ex Nihilo
The LVMH-backed private equity firm has taken a large minority stake in the high perfumery brand, which looks to push deeper into the US market.
Exclusive: L Catterton Invests in Ex Nihilo
The LVMH-backed private equity firm has taken a large minority stake in the high perfumery brand, which looks to push deeper into the US market.
This Valentine’s Day, Beauty Brands Look to the Single Shopper
As brands gear up for the Feb. 14 holiday, they must reckon with shoppers who are increasingly single, cynical and happier on their own than with a date. If sex (or even love) won’t sell, what will?
This Valentine’s Day, Beauty Brands Look to the Single Shopper
As brands gear up for the Feb. 14 holiday, they must reckon with shoppers who are increasingly single, cynical and happier on their own than with a date. If sex (or even love) won’t sell, what will?
Pitti Uomo Gets in on the Fragrance Boom
Pitti Uomo is embracing the fragrance-as-accessory trend at Hi Beauty, a winter trade show for niche fragrance labels, while it looks toward other men’s grooming categories.
Pitti Uomo Gets in on the Fragrance Boom
Pitti Uomo is embracing the fragrance-as-accessory trend at Hi Beauty, a winter trade show for niche fragrance labels, while it looks toward other men’s grooming categories.
The Hottest Beauty M&A Targets of 2026
My take on the beauty brands that are going to cross the finish line this year.
The Hottest Beauty M&A Targets of 2026
My take on the beauty brands that are going to cross the finish line this year.
Why Fragrance Is the Latest Red Carpet Accessory
Perfume brands are now sponsoring celebrity beauty professionals for events like the Golden Globes, even if their impact is all but invisible.
Why Fragrance Is the Latest Red Carpet Accessory
Perfume brands are now sponsoring celebrity beauty professionals for events like the Golden Globes, even if their impact is all but invisible.
How to Sell the Same Lipstick Twice
Resurrecting hero products can be a lucrative beauty strategy — but change the formula too much, and risk a crash-and-burn.
How to Sell the Same Lipstick Twice
Resurrecting hero products can be a lucrative beauty strategy — but change the formula too much, and risk a crash-and-burn.