Fragrance
The Business of Beauty Haul of Fame: Live from New York, It’s Drugstore Mascara!
Can sketch comedy sell makeup? Maybelline and E.l.f. Cosmetics are finding out.
The Business of Beauty Haul of Fame: Live from New York, It’s Drugstore Mascara!
Can sketch comedy sell makeup? Maybelline and E.l.f. Cosmetics are finding out.
The Business of Beauty Haul of Fame: Scaring Is Caring
Why murder sells mascara.
Inside Ulta Beauty’s Turnaround Plan
As Sephora and Amazon encroach on its territory and draw younger shoppers, Ulta Beauty’s investor day covered strategies to enhance physical stores and keep Gen-Z and Gen Alpha’s attention.
Inside Ulta Beauty’s Turnaround Plan
As Sephora and Amazon encroach on its territory and draw younger shoppers, Ulta Beauty’s investor day covered strategies to enhance physical stores and keep Gen-Z and Gen Alpha’s attention.
The Founders Pushing African Fragrance Into the Mainstream
Across the continent, a handful of nascent brands are attempting to kickstart the continent’s own niche perfume moment. Success will take mastery of retail, e-commerce and branding across borders.
The Founders Pushing African Fragrance Into the Mainstream
Across the continent, a handful of nascent brands are attempting to kickstart the continent’s own niche perfume moment. Success will take mastery of retail, e-commerce and branding across borders.
The Business of Beauty Haul of Fame: Nordstrom’s Approach to Gen Alpha Beauty
‘Young Adult’ was a book fair genre. Now it’s a department store section.
The Business of Beauty Haul of Fame: Nordstrom’s Approach to Gen Alpha Beauty
‘Young Adult’ was a book fair genre. Now it’s a department store section.
The Sweet-Smelling Revival of Hair Perfume
Slow to catch on but booming post-pandemic, scents specifically made for hair are helping both fragrance houses and haircare brands grow.
The Sweet-Smelling Revival of Hair Perfume
Slow to catch on but booming post-pandemic, scents specifically made for hair are helping both fragrance houses and haircare brands grow.
The Business of Beauty Haul of Fame: Christmas in September
How advent calendars became a retailer’s secret weapon for fall sales.
The Business of Beauty Haul of Fame: Christmas in September
How advent calendars became a retailer’s secret weapon for fall sales.
The Business of Beauty Haul of Fame: Teyonah Parris Launches New Luxury Hair Line
Teyonah Parris is in the Marvel Cinematic Universe. Will that help her sell hair extensions?
The Business of Beauty Haul of Fame: Teyonah Parris Launches New Luxury Hair Line
Teyonah Parris is in the Marvel Cinematic Universe. Will that help her sell hair extensions?
Beauty’s Most Viral Brands Are Moving Offline
Trending beauty companies are looking to old-school forms of advertising like billboards, taxi wraps and wild posting to boost their brand awareness. Crafting a great out of home campaign means using a different playbook to what they might be used to.
Beauty’s Most Viral Brands Are Moving Offline
Trending beauty companies are looking to old-school forms of advertising like billboards, taxi wraps and wild posting to boost their brand awareness. Crafting a great out of home campaign means using a different playbook to what they might be used to.
Exclusive: L Catterton Invests in British Fragrance Brand Vyrao
The niche brand, founded by former fashion buyer Yasmin Sewell, has closed its second round of funding with Manzanita Capital and Estée Lauder’s corporate venture capital arm also participating.
Exclusive: L Catterton Invests in British Fragrance Brand Vyrao
The niche brand, founded by former fashion buyer Yasmin Sewell, has closed its second round of funding with Manzanita Capital and Estée Lauder’s corporate venture capital arm also participating.
The Impact of The Wellness Industry on Ethiopia’s Frankincense Trees Laid Bare
Demand for the popular health and beauty ingredient and aggressive illicit harvesting practices is driving the frankincense tree to the brink of extinction.
The Impact of The Wellness Industry on Ethiopia’s Frankincense Trees Laid Bare
Demand for the popular health and beauty ingredient and aggressive illicit harvesting practices is driving the frankincense tree to the brink of extinction.
The Business of Beauty Haul of Fame: Honey, I Shrunk the Core Audience
Micro-seeding is beauty’s new power play. Can it work?
The Business of Beauty Haul of Fame: Honey, I Shrunk the Core Audience
Micro-seeding is beauty’s new power play. Can it work?