Fragrance
Apply Now: The Business of Beauty Global Awards 2025
In June, BoF will honour six entrepreneurs shaping the future of the beauty industry at the third edition of The Business of Beauty Global Forum 2025. Apply for your chance to join us.
Apply Now: The Business of Beauty Global Awards 2025
In June, BoF will honour six entrepreneurs shaping the future of the beauty industry at the third edition of The Business of Beauty Global Forum 2025. Apply for your chance to join us.
Mass Men’s Brand Harry’s Introduces $250 Fragrance
The shaving label aims to build “scent equity” with its first fine fragrance, a collaboration with artist Matt McCormick.
Mass Men’s Brand Harry’s Introduces $250 Fragrance
The shaving label aims to build “scent equity” with its first fine fragrance, a collaboration with artist Matt McCormick.
Fine Fragrances Are Getting a New Gourmet Twist
The fragrance boom is being driven by “neo-gourmands,” experimental and offbeat scents that take food notes like cold milk or sea salt to artisanal dimensions.
Fine Fragrances Are Getting a New Gourmet Twist
The fragrance boom is being driven by “neo-gourmands,” experimental and offbeat scents that take food notes like cold milk or sea salt to artisanal dimensions.
The Business of Beauty Haul of Fame: MAC Teaches Sex Ed
A new campaign shared exclusively with The Business of Beauty aims to shock and awe audiences… and remind them of the brand’s long history as a provocateur.
The Business of Beauty Haul of Fame: MAC Teaches Sex Ed
A new campaign shared exclusively with The Business of Beauty aims to shock and awe audiences… and remind them of the brand’s long history as a provocateur.
The Business of Beauty Haul of Fame: The Next Status Bag Is for Your Makeup
Sales of “beauty bags” are booming. Is it Carrie Bradshaw’s fault?
The Business of Beauty Haul of Fame: The Next Status Bag Is for Your Makeup
Sales of “beauty bags” are booming. Is it Carrie Bradshaw’s fault?
The Business of Beauty Haul of Fame: Is “The Substance” Real?
Medical spas swear “regenerative aesthetics” can jolt your body back to its youth.
The Business of Beauty Haul of Fame: Is “The Substance” Real?
Medical spas swear “regenerative aesthetics” can jolt your body back to its youth.
Every Fashion Label Wants a Beauty Brand. Is There Room for All of Them?
Amid a luxury fashion slowdown, brands are launching full beauty lines at a record pace as they jostle to find their position in a crowded market.
Every Fashion Label Wants a Beauty Brand. Is There Room for All of Them?
Amid a luxury fashion slowdown, brands are launching full beauty lines at a record pace as they jostle to find their position in a crowded market.
The Business of Beauty Haul of Fame: The Sephora Exit Polls
Think love is a battlefield? Wait for 2025′s makeup trends.
The Business of Beauty Haul of Fame: The Sephora Exit Polls
Think love is a battlefield? Wait for 2025′s makeup trends.
The Beauty Slowdown Has Come for Indie Retailers
Credo Beauty, Goop, and Thirteen Lune are among the smaller, independent beauty retailers responding to US market headwinds.
The Beauty Slowdown Has Come for Indie Retailers
Credo Beauty, Goop, and Thirteen Lune are among the smaller, independent beauty retailers responding to US market headwinds.
The Business of Beauty Haul of Fame: Can a Facialist Make You More Famous?
“Handcrafted design” is a luxury retail mantra. Hollywood facialist Georgia Louise has harnessed it for a beauty launch.
The Business of Beauty Haul of Fame: Can a Facialist Make You More Famous?
“Handcrafted design” is a luxury retail mantra. Hollywood facialist Georgia Louise has harnessed it for a beauty launch.
A First-Day Agenda for Estée Lauder’s New CEO
From cutting costs, rebuilding brand equity and right-sizing its exposure to volatile markets, incoming chief executive Stéphane de La Faverie has a lot to accomplish if he wants to reassure investors that the company’s best days are still to come.
A First-Day Agenda for Estée Lauder’s New CEO
From cutting costs, rebuilding brand equity and right-sizing its exposure to volatile markets, incoming chief executive Stéphane de La Faverie has a lot to accomplish if he wants to reassure investors that the company’s best days are still to come.
A Perfume Brand Asks, ‘What China Downturn?’
Despite local pullback from premium brands, cult fragrance maker Perfumer H has big plans for the region. First up, a Shanghai mega-store, slated to open early next year.
A Perfume Brand Asks, ‘What China Downturn?’
Despite local pullback from premium brands, cult fragrance maker Perfumer H has big plans for the region. First up, a Shanghai mega-store, slated to open early next year.