Fragrance
The Niche Fragrance Brands Set to Break Through in 2025
Beauty’s most dynamic category is outperforming an otherwise cooling market, with no shortage of hopeful new brands or viral moments. These are the brands to watch.
The Niche Fragrance Brands Set to Break Through in 2025
Beauty’s most dynamic category is outperforming an otherwise cooling market, with no shortage of hopeful new brands or viral moments. These are the brands to watch.
The Business of Beauty Haul of Fame: Show, Don’t Smell
Can’t sniff a new fragrance? You might be more likely to buy it.
The Business of Beauty Haul of Fame: Show, Don’t Smell
Can’t sniff a new fragrance? You might be more likely to buy it.
The Business of Beauty Haul of Fame: How Lip Gloss Doubled Its Price
All about those zinc-topped tubes, and why they’re everywhere right now.
The Business of Beauty Haul of Fame: How Lip Gloss Doubled Its Price
All about those zinc-topped tubes, and why they’re everywhere right now.
The 5 Biggest Wellness Themes to Watch in 2025
From the ascendence of “longevity” to the widespread adoption of GLP-1 drugs, the wellness conversation has changed — even if the content remains familiar.
The 5 Biggest Wellness Themes to Watch in 2025
From the ascendence of “longevity” to the widespread adoption of GLP-1 drugs, the wellness conversation has changed — even if the content remains familiar.
The Business of Beauty Haul of Fame: A Crisis for Hollywood Makeup Artists
For red carpet professionals, the fires are the latest in a series of trials.
The Business of Beauty Haul of Fame: A Crisis for Hollywood Makeup Artists
For red carpet professionals, the fires are the latest in a series of trials.
Exclusive: Touchland Unveils First Fragrance Collection
The hand sanitiser brand celebrates its first category expansion — and tenfold growth — with a line of eight skincare-infused hair and body mists.
Exclusive: Touchland Unveils First Fragrance Collection
The hand sanitiser brand celebrates its first category expansion — and tenfold growth — with a line of eight skincare-infused hair and body mists.
The Business of Beauty Haul of Fame: Can You Dupe Your Way to the Top?
MCoBeauty is blatant in its copycat approach. Today, it enters Target.
The Business of Beauty Haul of Fame: Can You Dupe Your Way to the Top?
MCoBeauty is blatant in its copycat approach. Today, it enters Target.
How to Keep the Gen-Z Fragrance Boom Going
Fragrance has proved a bright spot amid the beauty sales slowdown. But to keep growing, brands need to adapt to consumer habits that are changing quickly.
How to Keep the Gen-Z Fragrance Boom Going
Fragrance has proved a bright spot amid the beauty sales slowdown. But to keep growing, brands need to adapt to consumer habits that are changing quickly.
The Top Beauty Trends to Watch in 2025
From fragrance layering to men’s styling products, trends on the rise in the new year hinge on the future of the social media landscape.
The Top Beauty Trends to Watch in 2025
From fragrance layering to men’s styling products, trends on the rise in the new year hinge on the future of the social media landscape.
The Business of Beauty Haul of Fame: Revenge of the Cheap Shampoo
The new “everything shower” costs less than a latte — and about as much as a drugstore shampoo and conditioner, Faran Krentcil writes in Haul of Fame.
The Business of Beauty Haul of Fame: Revenge of the Cheap Shampoo
The new “everything shower” costs less than a latte — and about as much as a drugstore shampoo and conditioner, Faran Krentcil writes in Haul of Fame.
The Best of BoF 2024: Fragrance Defies the Beauty Slowdown
Fragrance was a standout category in 2024 amid slowdowns in the greater beauty and luxury fashion industries as brands of all types (and price points) joined the scent business, niche labels scored investments and mass perfumes drove global trends.
The Best of BoF 2024: Fragrance Defies the Beauty Slowdown
Fragrance was a standout category in 2024 amid slowdowns in the greater beauty and luxury fashion industries as brands of all types (and price points) joined the scent business, niche labels scored investments and mass perfumes drove global trends.
Apply Now: The Business of Beauty Global Awards 2025
In June, BoF will honour six entrepreneurs shaping the future of the beauty industry at the third edition of The Business of Beauty Global Forum 2025. Apply for your chance to join us.
Apply Now: The Business of Beauty Global Awards 2025
In June, BoF will honour six entrepreneurs shaping the future of the beauty industry at the third edition of The Business of Beauty Global Forum 2025. Apply for your chance to join us.