Fragrance
When Every Product Launch Is a Holiday
There’s a reason so many brands celebrate holidays like National Lash Day or National Fragrance Day — and he lives in North Dakota.
When Every Product Launch Is a Holiday
There’s a reason so many brands celebrate holidays like National Lash Day or National Fragrance Day — and he lives in North Dakota.
Can a Cult Perfumer Go Global?
Following its acquisition by Manzanita Capital last year, Brooklyn-based fragrance brand D.S. & Durga must balance its grassroots appeal and devoted following with the demands of worldwide distribution.
Can a Cult Perfumer Go Global?
Following its acquisition by Manzanita Capital last year, Brooklyn-based fragrance brand D.S. & Durga must balance its grassroots appeal and devoted following with the demands of worldwide distribution.
How to Buy a Vogue Spread
A clean girl makeup brand makes a case for the online-offline campaign, using a recent brand trip as an advertorial opportunity.
How to Buy a Vogue Spread
A clean girl makeup brand makes a case for the online-offline campaign, using a recent brand trip as an advertorial opportunity.
What It Takes to Sell Beauty on Douyin
Much like its Western counterpart TikTok, the short-form video app Douyin has become a vital part of the beauty marketing and e-commerce playbook in China. But growth on the app can be just as ephemeral as its trends.
What It Takes to Sell Beauty on Douyin
Much like its Western counterpart TikTok, the short-form video app Douyin has become a vital part of the beauty marketing and e-commerce playbook in China. But growth on the app can be just as ephemeral as its trends.
The Business of Beauty Haul of Fame: Hair Brooches Are Here. Don’t Panic.
Logo pins have been a recurring theme during Fashion Month — and also have a beauty tie-in.
The Business of Beauty Haul of Fame: Hair Brooches Are Here. Don’t Panic.
Logo pins have been a recurring theme during Fashion Month — and also have a beauty tie-in.
Palm Angels’ Francesco Ragazzi Launches Fragrance Line
The seven-piece collection, Réservation, will launch at the upscale speciality retail Violet Grey on March 3, blending French and Californian sensibilities.
Palm Angels’ Francesco Ragazzi Launches Fragrance Line
The seven-piece collection, Réservation, will launch at the upscale speciality retail Violet Grey on March 3, blending French and Californian sensibilities.
The Business of Beauty Haul of Fame: Dewiness Is Next To Godliness
If you want to sell a cult beauty product, you’re going to have to evangelize people.
The Business of Beauty Haul of Fame: Dewiness Is Next To Godliness
If you want to sell a cult beauty product, you’re going to have to evangelize people.
The Business of Beauty Haul of Fame: The Next Seoul Cycle
Walmart invests in K-Beauty’s new haircare frontier.
The Business of Beauty Haul of Fame: The Next Seoul Cycle
Walmart invests in K-Beauty’s new haircare frontier.
The Beauty Slowdown, Explained
The four biggest beauty conglomerates all recently reported disappointing sales, and consumers are tiring even of once white-hot brands like Cerave and Drunk Elephant. A rebound will require agility and adjusted expectations.
The Beauty Slowdown, Explained
The four biggest beauty conglomerates all recently reported disappointing sales, and consumers are tiring even of once white-hot brands like Cerave and Drunk Elephant. A rebound will require agility and adjusted expectations.
How to Get Into — And Stay In — Sephora
Top retailers like Sephora, Ulta Beauty and Target have kingmaking power in the beauty industry. Securing a spot and ensuring it goes off with a bang are becoming even more complex endeavours.
How to Get Into — And Stay In — Sephora
Top retailers like Sephora, Ulta Beauty and Target have kingmaking power in the beauty industry. Securing a spot and ensuring it goes off with a bang are becoming even more complex endeavours.
The Business of Beauty Haul of Fame: Can Beauty Sell Without Social?
We asked Lush, the bodycare giant which closed its accounts in 2021.
The Business of Beauty Haul of Fame: Can Beauty Sell Without Social?
We asked Lush, the bodycare giant which closed its accounts in 2021.
How TikTok Trends Feed the Beauty Product Pipeline
TikTok trends have caused entire product categories, from snail mucin serums to bronzing drops, to go mainstream, but that pipeline’s future is uncertain.
How TikTok Trends Feed the Beauty Product Pipeline
TikTok trends have caused entire product categories, from snail mucin serums to bronzing drops, to go mainstream, but that pipeline’s future is uncertain.