Cosmetics
The Best of BoF 2025: Clean Girl Power Remains Strong
One particular beauty look continued to dominate the makeup industry in 2025, driving new innovations and inspiring most of its launches.
The Best of BoF 2025: Clean Girl Power Remains Strong
One particular beauty look continued to dominate the makeup industry in 2025, driving new innovations and inspiring most of its launches.
Beauty Brands Are Finding Their Next Customers on the Operating Table
As interest in surgical procedures and so-called “tweakments” builds, a new cottage industry is emerging. Brands are targeting patients looking to maximise, extend and protect the results.
Beauty Brands Are Finding Their Next Customers on the Operating Table
As interest in surgical procedures and so-called “tweakments” builds, a new cottage industry is emerging. Brands are targeting patients looking to maximise, extend and protect the results.
How a Beauty Brand Loses Its Cool — and Gets It Back
The beauty labels that defined the 2010s, from Milk Makeup to Herbivore Botanicals, are now attempting to reignite shoppers’ desire in a new era.
How a Beauty Brand Loses Its Cool — and Gets It Back
The beauty labels that defined the 2010s, from Milk Makeup to Herbivore Botanicals, are now attempting to reignite shoppers’ desire in a new era.
Break Out Your Brushes, Eyeshadow Is Back
The sleepy category is waking up after years of ‘clean girl’ minimalism caused a sales slump.
Break Out Your Brushes, Eyeshadow Is Back
The sleepy category is waking up after years of ‘clean girl’ minimalism caused a sales slump.
Why Are Barrette Sales Spiking? Thank Ozempic.
Hair loss is on the rise, in step with GLP-1 drug usage and general stress levels, and causing a measurable shift in clip preferences.
Why Are Barrette Sales Spiking? Thank Ozempic.
Hair loss is on the rise, in step with GLP-1 drug usage and general stress levels, and causing a measurable shift in clip preferences.
How MAC Signed Chappell Roan, the Anti-Brand Ambassador
Despite setting a monumentally high bar for brand collaborations, Roan has committed a long-term, global deal with the Lauder-owned cosmetics label.
How MAC Signed Chappell Roan, the Anti-Brand Ambassador
Despite setting a monumentally high bar for brand collaborations, Roan has committed a long-term, global deal with the Lauder-owned cosmetics label.
Exclusive: Gap Taps Beauty Label Summer Fridays for Collaboration
For the first time, the retailer is partnering with a beauty brand for an apparel collaboration, as it prepares to launch fragrance next year.
Exclusive: Gap Taps Beauty Label Summer Fridays for Collaboration
For the first time, the retailer is partnering with a beauty brand for an apparel collaboration, as it prepares to launch fragrance next year.
The Pumpkin Spice Shortage Is Here
How climate change and YouTube bakes made beauty brands panic — and pivot — from one of their favourite ingredients this year.
The Pumpkin Spice Shortage Is Here
How climate change and YouTube bakes made beauty brands panic — and pivot — from one of their favourite ingredients this year.
How Gift Sets Became Big Beauty Business
Gift sets have transitioned from being a stocking stuffer at a more affordable price to a luxury offering driving this holiday season’s sales.
How Gift Sets Became Big Beauty Business
Gift sets have transitioned from being a stocking stuffer at a more affordable price to a luxury offering driving this holiday season’s sales.
China’s Biggest Beauty Firm Lays Out Strategy to Rival L’Oréal
Proya reported sales above 10 billion yuan last year, the first Chinese beauty company to do so. Its billionaire founder is now on the hunt for European brands.
China’s Biggest Beauty Firm Lays Out Strategy to Rival L’Oréal
Proya reported sales above 10 billion yuan last year, the first Chinese beauty company to do so. Its billionaire founder is now on the hunt for European brands.
Why Beauty Brands Are Rushing to West Africa in December
A surge in diaspora tourism to Ghana and Nigeria during the festive ‘Detty December’ season has become a bankable opportunity for brands eager to push into a new market — and shopping holiday.
Why Beauty Brands Are Rushing to West Africa in December
A surge in diaspora tourism to Ghana and Nigeria during the festive ‘Detty December’ season has become a bankable opportunity for brands eager to push into a new market — and shopping holiday.
Black Friday’s Latest Boom: Plastic Surgery Clinics
Nip. Tuck. Get 30 percent off.