Cosmetics
BoF Masterclass | How to Launch and Grow a Hero Product
Watch on demand a BoF Professional Masterclass that explores the topic in our Case Study, “How to Launch and Grow a Hero Product”.
BoF Masterclass | How to Launch and Grow a Hero Product
Watch on demand a BoF Professional Masterclass that explores the topic in our Case Study, “How to Launch and Grow a Hero Product”.
The Business of Beauty Haul of Fame: The Public Becomes Private
Under eye patches make their case for out of the house attire, and Sofia Richie Grainge plots a beauty line.
The Business of Beauty Haul of Fame: The Public Becomes Private
Under eye patches make their case for out of the house attire, and Sofia Richie Grainge plots a beauty line.
Why Estée Lauder Is Trying to Move Upmarket
A new Re-Nutriv launch from its namesake brand suggests a greater interest in the upper echelons of beauty.
Why Estée Lauder Is Trying to Move Upmarket
A new Re-Nutriv launch from its namesake brand suggests a greater interest in the upper echelons of beauty.
Case Study | How to Launch and Grow a Hero Product
Despite the fast pace of makeup, skin care and haircare launches, it’s the brands with iconic, best-in-class products that dominate categories season after season. Executives from Nars, Too Faced and Tarte deconstruct how their brands’ best-sellers became heroes that scaled into volume- and revenue-driving franchises.
Case Study | How to Launch and Grow a Hero Product
Despite the fast pace of makeup, skin care and haircare launches, it’s the brands with iconic, best-in-class products that dominate categories season after season. Executives from Nars, Too Faced and Tarte deconstruct how their brands’ best-sellers became heroes that scaled into volume- and revenue-driving franchises.
Beyond Padlocks: How Beauty Retail Security is Getting Smarter
Shopping for beauty relies on customers’ ability to touch, smell and play. Rising levels of theft are threatening that experience, and the solutions could fundamentally shift the way we shop.
Beyond Padlocks: How Beauty Retail Security is Getting Smarter
Shopping for beauty relies on customers’ ability to touch, smell and play. Rising levels of theft are threatening that experience, and the solutions could fundamentally shift the way we shop.
How Google Is Making It Easier to Find Dupes
Users searching for in-demand beauty products on Google will now find a link to product dupes at the top of the page — the latest sign that the dupe craze is picking up steam.
How Google Is Making It Easier to Find Dupes
Users searching for in-demand beauty products on Google will now find a link to product dupes at the top of the page — the latest sign that the dupe craze is picking up steam.
In China’s Slowing Beauty Market, Big Brand Discounts Won’t Cut It
While the economic woes have certainly weighed on sales, analysts say the main issue facing the multinationals is their slowness to adjust to the shifting priorities of consumers, who have become more discerning about what they buy and are increasingly finding that local brands are more suited to their needs.
In China’s Slowing Beauty Market, Big Brand Discounts Won’t Cut It
While the economic woes have certainly weighed on sales, analysts say the main issue facing the multinationals is their slowness to adjust to the shifting priorities of consumers, who have become more discerning about what they buy and are increasingly finding that local brands are more suited to their needs.
The Business of Beauty Haul of Fame: The Smell of Success
Scenting ultra-exclusive events is beauty’s next big branding opportunity.
The Business of Beauty Haul of Fame: The Smell of Success
Scenting ultra-exclusive events is beauty’s next big branding opportunity.
The Fastest-Growing Beauty Influencers of 2023
Multiple social platforms announced their next generation of creators this week, but TikTok creates overnight beauty stars like no other.
The Fastest-Growing Beauty Influencers of 2023
Multiple social platforms announced their next generation of creators this week, but TikTok creates overnight beauty stars like no other.
How to Build a Beauty Brand That Lasts for Generations
To build a business that lasts, brands must appeal to more than their original core demographic. Behemoths like Nike and Apple have done so — but makeup, skin care and hair lines have had less luck.
How to Build a Beauty Brand That Lasts for Generations
To build a business that lasts, brands must appeal to more than their original core demographic. Behemoths like Nike and Apple have done so — but makeup, skin care and hair lines have had less luck.
Unpacking Beauty’s End-of-Year Price ‘Hacks’
From makeup bags that double as clutches to pre-tax health savings, brands and retailers are leaning into consumer demand for more affordable prices.
Unpacking Beauty’s End-of-Year Price ‘Hacks’
From makeup bags that double as clutches to pre-tax health savings, brands and retailers are leaning into consumer demand for more affordable prices.
How Mini Beauty Became Big Business
Once seen as a last-minute impulse purchase, bite-sized products are becoming a main attraction for prestige brands and retailers looking to widen their customer base.
How Mini Beauty Became Big Business
Once seen as a last-minute impulse purchase, bite-sized products are becoming a main attraction for prestige brands and retailers looking to widen their customer base.